Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal JoEMS : Journal of Education and Management Studies
Dian Sasmitha
Institut Shanti Bhuana
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Strategi Inovasi, Kreativitas, Pemasaran Digital, dan Sumber Daya Manusia pada UMKM DS Style Box Dian Sasmitha; Yeremia Niaga Atlantika; Sabinus Beni; Benedhikta Kikky Vuspitasari
JoEMS (Journal of Education and Management Studies) Vol. 9 No. 2 (2026): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/joems.v9i2.1733

Abstract

Purpose: To describe innovation, creativity, marketing, and HR development strategies for improving DS Style Box's marketing performance, addressing stagnant sales caused by limited products, unappealing packaging, and inconsistent marketing. Methodology/approach:  This descriptive qualitative research collected data via observation, literature review, and interviews (3 key, 2 triangulation informants), analyzed through data reduction, display, and conclusion drawing. Findings:  Product innovation, design creativity, digital marketing, and HR competence are strategic factors. Main obstacles include limited product variety, unattractive packaging, and sub-optimal digital media utilization. Practical implications:  Businesses must develop trend-aligned products, improve packaging design, strengthen digital marketing, and utilize simple technologies (like AI) for customer service. Originality/value:  Offers a comprehensive solution to overcome sales stagnation by integrating creativity, HR competence, and technological adaptation in a specific case study.
Co-Authors Sabinus Beni Vuspitasari, Benedhikta Kikky Yeremia Niaga Atlantika