Flickingeria bicostata (J.J.Sm) is a wild orchid species found abundantly in the Special Purpose Forest Area (KHDTK) of Mungku Baru, Central Kalimantan. Despite its significant economic potential, it has not received enough attention in research and sustainable management planning. Currently traded in ornamental plant markets without clear management strategies, the species is at risk of overexploitation. This study aims to formulate management priorities using SWOT and AHP approaches, balancing conservation with economic potential. It uses a qualitative approach, with data collected through questionnaires and in-depth interviews. Respondents were selected purposively based on their involvement in managing KHDTK Mungku Baru. The research identified four main strategic priorities: forest patrols for monitoring KHDTK Mungku Baru (Strategy 1, 17%), engaging local communities in collaborative efforts (Strategy 2, 21.3%), formulating climate change-related management policies (Strategy 3, 23.9%), and promoting orchid conservation strategies (Strategy 4, 37.8%). In conclusion, Flickingeria bicostata requires sustainable management strategies, focusing on forest patrols, community involvement, climate change policies, and conservation efforts. The practical implications suggest the need for community-based management policies and enhanced monitoring.