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Lamtiar Hema Malini
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Environmental Science Physics Social Sciences Other

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The Influence of Interactive Technology and Digital Innovation on Tourists Revisit Interest at the National Museum of Indonesia Dave Antoro Widjaya; Lamtiar Hema Malini
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10968

Abstract

The post-revitalization transformation of the National Museum of Indonesia has been marked by the adoption of Augmented Reality, Artificial Intelligence, virtual tours, the Immersive Room, digital collections, and various digital platforms; however, the extent to which these technologies influence tourists’ revisit intention requires further empirical examination. This study aims to analyze the influence of interactive technology and digital innovation on tourists’ revisit intention at the National Museum of Indonesia. This study employed a quantitative approach using a survey method. Primary data were collected through a Likert-scale questionnaire administered to 100 respondents who had visited the National Museum of Indonesia during the 2024–2025 period and were interested in revisiting or had already made a return visit in 2026. Respondents were selected using purposive sampling. Data were analyzed using SPSS version 25 through validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-tests, F-tests, and coefficient of determination analysis. The findings indicate that interactive technology has a positive regression coefficient of 0.142 but does not exert a significant partial effect on revisit intention (t = 1.207; p = 0.231). In contrast, digital innovation has a positive and significant partial effect (β = 0.487; t = 3.298; p = 0.001), indicating that it is a stronger predictor of tourists’ revisit intention. Simultaneously, interactive technology and digital innovation have a significant effect on revisit intention (F = 29.573; p < 0.001), with an R² value of 0.379, explaining 37.9% of the variance in revisit intention. This study concludes that digital innovation is a more dominant factor in encouraging tourists to revisit the National Museum of Indonesia. The findings contribute to cultural tourism and museum management studies by highlighting the strategic role of digital innovation in strengthening tourist experience and post-visit behavioral intention.
The Effect of Servicescape on Revisit Intention through Customer Satisfaction as a Mediating Variable at Kopi Konnichiwa Tomang, West Jakarta Denissa Aurelia; Lamtiar Hema Malini
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10976

Abstract

Although servicescape has been widely recognized as a key determinant of customer experience in service settings, its role in strengthening revisit intention through customer satisfaction remains important to examine in the coffee shop industry. This study aims to analyze the effect of servicescape on revisit intention with customer satisfaction as a mediating variable at Kopi Konnichiwa Tomang, West Jakarta. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to customers who had visited Kopi Konnichiwa Tomang and were selected using purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the direct and indirect relationships among servicescape, customer satisfaction, and revisit intention. The findings indicate that servicescape has a positive and significant effect on customer satisfaction. Customer satisfaction also has a positive and significant effect on revisit intention. In addition, servicescape has a significant indirect effect on revisit intention through customer satisfaction, confirming the mediating role of customer satisfaction. This study concludes that improving the quality of servicescape can enhance customer satisfaction, which subsequently increases customers’ intention to revisit Kopi Konnichiwa Tomang. The findings contribute to service marketing literature by reinforcing the importance of the physical service environment in shaping customer loyalty and provide practical implications for coffee shop managers in designing comfortable, attractive, and experience-oriented service settings.
The Effect of Tourist Attractiveness Based on the 4A Concept on Tourists’ Interest in Visiting Peucang Island, Ujung Kulon Florencea Irena; Lamtiar Hema Malini
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10977

Abstract

Pulau Peucang, located within Ujung Kulon National Park, is a nature-based tourism destination with tourism attraction potential based on the 4A concept, namely attraction, accessibility, amenities, and ancillary services. This study aims to analyze the effect of 4A-based tourism attraction dimensions on tourists’ intention to visit Pulau Peucang, Ujung Kulon. This study employed a quantitative approach using a survey method. Data were collected from 106 respondents consisting of tourists who had visited or were currently visiting Pulau Peucang and were selected using accidental sampling. Data were analyzed using multiple linear regression with IBM SPSS Statistics version 27. Before hypothesis testing, classical assumption tests were conducted, including normality, multicollinearity, and heteroscedasticity tests. The findings indicate that, simultaneously, attraction, accessibility, amenities, and ancillary services do not have a significant effect on tourists’ visit intention (p = 0.165). Partially, attraction, accessibility, and amenities do not significantly influence visit intention, whereas ancillary services have a significant effect (p = 0.043). The coefficient of determination (R² = 0.062) shows that the model explains only 6.2% of the variance in visit intention, while 93.8% is influenced by factors outside the model. This study concludes that, among the four dimensions of the 4A concept, only ancillary services significantly influence tourists’ intention to visit Pulau Peucang. The findings contribute to nature-based tourism management by highlighting the strategic importance of supporting services and institutional facilities in strengthening tourists’ visit intention.
Co-Authors Dave Antoro Widjaya Denissa Aurelia Florencea Irena