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All Journal Riwayat: Educational Journal of History and Humanities Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Jurnal Pengabdian Masyarakat
Kusumawati, Dara
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENGEMBANGAN KOMPETENSI DIGITAL MARKETING BERBASIS PROFIL PELAJAR PANCASILA DI SMAN 1 PAJANGAN BANTUL Bhikuning, Dixian; Kusumawati, Dara; Ardhana, Yosef M.K.; Purwani, Avik Putri; Ayuki, Kireyna
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): BESIRU : Jurnal Pengabdian Masyarakat, April 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i4.1141

Abstract

Era pendidikan modern dan digitalisasi menuntut siswa untuk mumpuni dari segi akademis dan keterampilan teknis, salah satunya yakni kemampuan digital marketing. Hal ini dibutuhkan untuk mengoptimalkan promosi agar bisa menjangkau pasar yang lebih luas melalui teknologi digital. Dengan potensi kuliner, budaya, wisata, dan kerajinan, siswa SMAN 1 Pajangan  di Kabupaten Bantul perlu memiliki keterampilan tersebut. Akan tetapi, pengetahuan dan keterampilan tersebut masih belum dikuasai oleh seluruh siswa. Oleh sebab itu,, penelitian ini bertujuan untuk menjelaskan pengabdian penulis dalam mengembangkan kompetensi digital marketing berbasis Profil Pelajar Pancasila di SMAN 1 Pajangan Bantul. Metode yang digunakan yakni berbasis pada edukasi-simulasi-evaluasi. Hasil penelitian menunjukkan bahwa pengembangan ini berhasil meningkatkan pengetahuan dan keterampilan digital marketing siswa bahwa 24% dari siswa telah mendapatkan keuntungan dari TikTok Affiliate. Siswa juga telah mengadopsi nilai-nilai Pancasila dalam implementasi digital marketing yang telah diajarkan
Information System for Optimizing Inventory Management with The Average Method in Modern Retail Business Kusumawati, Dara; Winarno, Basuki Heri; Noor M, Ardiansyah Restu
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.48659

Abstract

Merchandise inventory is something important for companies, especially for retail businesses because merchandise inventory is a component of current assets that has a high level of liquidity, so recording and managing inventory is an important component for retail businesses. Amazon stores sell quite lots of types and quantities of merchandise, and the recording of merchandise inventory is still done manually, making it possible for recording errors to occur which results in inaccurate reports being produced, resulting in inaccurate decision making related to inventory. Besides that, it is also difficult to know the amount of inventory, purchases and sales of merchandise at any time. Based on the problems in the Amazon store, it is necessary to have an information system for recording and managing merchandise inventory, so that it can assist in recording purchases, sales, and making decisions regarding inventory in the Amazon store. The merchandise inventory information system using the average method created can help Amazon stores to record sales transactions, purchase transactions, supplier data, goods data and can produce expected reports such as sales reports, purchase reports, warehouse cards and inventory cards using the average method and reduce the risk of losing data related to the inventory held by Amazon stores.
UTILIZATION OF INTERNET OF THINGS (IoT) FOR ENERGY EFFICIENCY IN SMALL AND MEDIUM RETAIL BUSINESSES Librado, Dison; Bhikuning, Dixian; Kusumawati, Dara
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1297

Abstract

Energy costs and sustainability pressures have encouraged retail businesses to adopt technologies that optimize electricity usage without reducing customer comfort. Internet of Things (IoT) enables real-time monitoring and control of electrical devices through sensors and network connectivity, offering new opportunities for energy management in retail stores. This paper aims to analyze the potential utilization of IoT for energy efficiency in small and medium retail businesses by discussing the conceptual design, implementation scenarios, and indicative benefits. The research employs a qualitative-descriptive approach based on literature review and scenario modeling for typical energy uses in retail, namely lighting, air conditioning, and main electrical equipment. The proposed IoT architecture consists of three layers: device layer (sensors and actuators), network and gateway layer, and application and analytics layer. Implementation scenarios include presence-based lighting control, schedule and temperature-based air conditioning control, and smart load monitoring to detect anomalies. A simple comparative illustration between conventional and IoT-enabled operations indicates that automation and data-driven control can reduce operating hours of selected devices, which translates into potential savings in kWh and electricity costs, while also supporting green business objectives. The findings provide a conceptual and practical reference for retail business owners, SME development programs, and technology providers to design digital green innovation initiatives in the retail sector.
DIGITAL CONTENT MARKETING FOR ENVIRONMENTAL AWARENESS: EFFECTIVENESS OF SOCIAL MEDIA CAMPAIGNS IN PROMOTING GREEN CONSUMERISM Bhikuning, Dixian; Kusumawati, Dara; Librado, Dison
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1299

Abstract

Digital transformation has changed the landscape of environmental communication, where social media has become an important instrument in shaping people's ecological awareness. This study explores the effectiveness of digital content marketing campaigns in encouraging environmental awareness and green consumption behavior in Indonesia. The research uses a descriptive qualitative approach with a content analysis method on digital campaigns conducted by environmental organizations such as Greenpeace Indonesia, Zero Waste Indonesia, as well as various local eco-friendly brands on TikTok, Instagram, and YouTube platforms for the period January 2023 to December 2024. The findings show that content strategies that integrate educational, emotional, and actionable approaches result in significant audience engagement rates, with short video content achieving an engagement rate of 8-12%. Campaigns that successfully build emotional connections and provide practical solutions have proven to be more effective in turning awareness into sustainable consumption actions. Ecological and environmental awareness plays an important role as an important mediator in the adoption of green practices. This research makes a theoretical contribution to the development of sustainable digital marketing literature and practically serves as a guide for practitioners in designing more effective digital campaigns to drive the transformation of consumer behavior towards sustainability.
THE EFFECT OF DIGITAL MARKETING ON PURCHASING DECISIONS FOR MSME PRODUCTS IN THE SOCIETY 5.0 ERA: A STUDY OF SHOPEE USERS IN YOGYAKARTA Kusumawati, Dara; Bhikuning, Dixian; Librado, Dison
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1316

Abstract

The Society 5.0 era is characterized by deep integration of digital technologies into everyday life, creating both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in marketing their products. In Yogyakarta, many MSMEs utilize Shopee as a major e‑commerce platform to promote and sell their products to a wider market. Digital marketing activities on Shopee such as storefront and content management, product descriptions, platform‑based promotions, and the use of ratings and reviews have become key strategies to influence consumer purchasing decisions. This article conceptually analyzes the effect of Shopee‑based digital marketing on purchasing decisions for MSME products in the Society 5.0 era, focusing on Shopee users in Yogyakarta. Digital marketing is conceptualized through social media and Shopee‑based e‑commerce activities, while purchasing decision is measured through information search, alternative evaluation, purchase decision, and post‑purchase evaluation. The study employs a three‑step literature‑based method: identifying key concepts, reviewing empirical studies from Indonesia and abroad, and synthesizing findings into an integrated explanation. The review shows consistent evidence that digital marketing positively and significantly affects purchasing decisions and SME performance, with trust, perceived risk, and electronic word of mouth acting as important mechanisms. The synthesis suggests that for Shopee users in Yogyakarta, content quality and trust signals are likely more decisive than short‑term price promotions in driving MSME product purchases. This article contributes by offering a platform and location specific framework situated within the Society 5.0 paradigm, enriched with international literature, and by outlining implications, limitations, and directions for future empirical research.​
Co-Authors Ardhana, Yosef M.K. Ayuki, Kireyna Bhikuning, Dixian Librado, Dison Noor M, Ardiansyah Restu Purwani, Avik Putri Winarno, Basuki Heri