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PENGARUH WORK FAMILY CONFLICT, BEBAN KERJA, DAN LINGKUNGAN KERJA TERHADAP STRES KERJA ( PADA KARYAWAN WANITA DI YAYASAN ZISWAF MASJID PELAJAR DI KOTA SEMARANG) Munasifah Munasifah; Pitaloka Dharma Ayu; Fajar Suryatama
BISECER (Business Economic Entrepreneurship) Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i1.1219

Abstract

ABSTRAKKaryawan wanita yang bekerja di lembaga sosial keagamaan seperti Yayasan ZISWAF Masjid Pelajar di Kota Semarang sering menghadapi tantangan dalam menyeimbangkan peran ganda antara pekerjaan dan tanggung jawab keluarga. Ketidakseimbangan ini dapat menyebabkan stres kerja yang berdampak negatif pada kesehatan mental dan kinerja. Selain itu, beban kerja yang berat serta kondisi lingkungan kerja yang kurang mendukung dapat meningkatkan tekanan yang dirasakan. Penelitian ini bertujuan untuk menganalisis pengaruh work family conflict, beban kerja, dan lingkungan kerja terhadap stres kerja pada karyawan wanita di Yayasan ZISWAF Masjid Pelajar. Tujuan utama penelitian ini adalah untuk mengidentifikasi faktor-faktor yang paling mempengaruhi stres kerja serta memberikan rekomendasi terkait manajemen sumber daya manusia yang lebih efektif.Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data diperoleh melalui kuesioner dari 60 karyawan wanita Yayasan ZISWAF Masjid Pelajar. Analisis dilakukan dengan regresi linier berganda menggunakan SmartPLS 3.0. Outer model mengukur validitas dan reliabilitas melalui convergent validity, AVE, validitas diskriminan, dan composite reliability, sedangkan inner model mengevaluasi hubungan antar variabel dengan R² dan Q². Uji hipotesis dilakukan dengan bootstrapping menggunakan path coefficient untuk menilai signifikansi hubungan berdasarkan nilai t-statistic dan p-value. Pendekatan ini dilakukan untuk memastikan analisis yang valid dan reliabel.Hasil penelitian menunjukkan bahwa semua indikator memiliki nilai composite reliability lebih dari 0,70, membuktikan bahwa instrumen penelitian reliabel. Validitas diskriminan diuji melalui cross loading, dengan nilai variabel lebih tinggi dibandingkan konstruk lain. Selain itu, nilai AVE lebih dari 0,50 dan validitas konvergen di atas 0,70, yang menegaskan model ini valid. Uji hipotesis menunjukkan bahwa Work Family Conflict berpengaruh signifikan terhadap stres kerja dengan t-statistic 2,895 (>1,96) dan p-value 0,004 (<0,05), sehingga semakin tinggi konflik pekerjaan-keluarga, semakin tinggi stres kerja pada karyawan wanita di Yayasan ZISWAF Masjid Pelajar, maka Ha1 diterima dan H01 ditolak. Sementara itu, beban kerja tidak berpengaruh signifikan terhadap stres kerja karenan t-statistic 1,390 (<1,96) dan  p-value 0,165 (>0,05), sehingga Ha2 ditolak dan H02 diterima. Lingkungan kerja memiliki pengaruh signifikan terhadap stres kerja dengan t-statistic 2,815 (>1,96) dan  p-value 0,005 (<0,05), sehingga Ha3 diterima dan H03 ditolak. Analisis R-Square menunjukkan bahwa 77,9% variasi stres kerja dijelaskan oleh variabel yang diteliti, sementara 22,1% dipengaruhi oleh faktor lain. Predictive Relevance (Q²) sebesar 0,779 menegaskan model memiliki kemampuan prediktif yang baik. Kesimpulannya, Work Family Conflict dan lingkungan kerja berpengaruh signifikan terhadap stres kerja, sedangkan beban kerja tidak memiliki pengaruh signifikan.    ABSTRAK Female employees working in socio-religious institutions such as the ZISWAF Foundation of the Student Mosque in Semarang City often face challenges in balancing dual roles between work and family responsibilities. This imbalance can cause work stress that has a negative impact on mental health and performance. In addition, heavy workloads and less supportive work environment conditions can increase the pressure felt. This study aims to analyze the effect of work-family conflict, workload, and work environment on work stress in female employees at the ZISWAF Foundation of the Student Mosque. The main objective of this study is to identify the factors that most influence work stress and provide recommendations regarding more effective human resource management.This study uses a quantitative approach with a survey method, where data were obtained through questionnaires from 60 female employees of the ZISWAF Foundation of the Student Mosque. The analysis was carried out using multiple linear regression using SmartPLS 3.0. The outer model measures validity and reliability through convergent validity, AVE, discriminant validity, and composite reliability, while the inner model evaluates the relationship between variables with R² and Q². Hypothesis testing was carried out by bootstrapping using the path coefficient to assess the significance of the relationship based on the t-statistic and p-value. This approach is carried out to ensure valid and reliable analysis.The results showed that all indicators had composite reliability values of more than 0.70, proving that the research instrument was reliable. Discriminant validity was tested through cross loading, with variable values higher than other constructs. In addition, the AVE value was more than 0.50 and convergent validity was above 0.70, which confirmed that this model was valid. Hypothesis testing showed that Work Family Conflict had a significant effect on work stress with a t-statistic of 2.895 (> 1.96) and a p-value of 0.004 (<0.05), so that the higher the work-family conflict, the higher the work stress in female employees at the ZISWAF Yayasan Masjid Pelajar, then Ha1 was accepted and H01 was rejected. Meanwhile, workload did not have a significant effect on work stress because the t-statistic was 1.390 (<1.96) and the p-value was 0.165 (> 0.05), so Ha2 was rejected and H02 was accepted. The work environment has a significant effect on work stress with a t-statistic of 2.815 (>1.96) and a p-value of 0.005 (<0.05), so Ha3 is accepted and H03 is rejected. R-Square analysis shows that 77.9% of the variation in work stress is explained by the variables studied, while 22.1% is influenced by other factors. Predictive Relevance (Q²) of 0.779 confirms that the model has good predictive ability. In conclusion, Work Family Conflict and work environment have a significant effect on work stress, while workload does not have a significant effect.
PENGARUH PRODUCT QUALITY, INTEGRATED MARKETING COMUNICATION, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN WIFI INDIHOME (SURVEY PADA PELANGGAN WIFI INDIHOME DI KECAMATAN NGALIYAN) Anisa Salsa Nabila Meita; Pitaloka Dharma Ayu; Eka Handriani
BISECER (Business Economic Entrepreneurship) Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i1.1220

Abstract

ABSTRACTIndiHome is a digital service provided by Telkom Indonesia, offering fast home internet access using fiber optic technology. Based on research on Indihome Wifi Customers in Ngaliyan District according to a researcher's survey, researchers found problems regarding suboptimal purchasing decisions due to product quality, integrated marketing communication, and brand image not being implemented properly. The research method used is a quantitative research method using a non-probability sampling method. The sample used in this study was 96 respondents. The sample was taken using a questionnaire distributed via Google Form. Data from this study were processed and analyzed using instrument tests, correlation tests, regression tests, coefficients of determination and hypothesis tests with the help of SPSS software version 2025. The results of the analysis show that the product quality variable (X1) influences the purchasing decision (Y) with a calculated t value (6.452) > t table (1.986) and a significance value of 0.000 < 0.05. The integrated marketing communication variable (X2) influences the purchasing decision (Y) with a calculated t value (4.048) > t table (1.986) and a significance value of 0.000 < 0.05. The brand image variable (X3) influences the purchasing decision (Y) with a calculated t value (5.164) > t table (1.986) and a significance value of 0.000 < 0.05. The results of the study simultaneously obtained a calculated F value of 112.230 > F table 2.70 and a significance value of0.000 less than 0.05 (0.000 < 0.05) meaning that the product quality variables (X1), integrated marketing communication (X2) and brand image (X3) simultaneouslyinfluence the purchasing decision variable (Y) of Indihome WiFi customers in Ngaliyan District. Keywords: Product Quality, Integrated Marketing Comunication, Brand Image, Purchase Decition.  ABSTRAKIndiHome merupakan layanan digital yang disediakan oleh Telkom Indonesia , menawarkan akses internet rumah cepat menggunakan teknologi fiber optik. Berdasarkan penelitian pada Pelanggan Wifi Indihome di Kecamatan Ngaliyan menurut survey peneliti, peneliti menemukan masalah mengenai keputusan pembelian yang belum optimal disebabkan karena produk quality, integrated marketing comunication, brand image belum diterapkan dengan baik. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan menggunakan metode non probability sampling. Sampel yang digunakan dalam penelitian ini sebanyak 96 responden. sampel yang diambil dengan menggunakan kuesioner yang disebar melalui google form. Data dari penelitian ini diolah dan dianalisis menggunakan uji instrument, uji korelasi, uji regresi, koefisien determinasi dan uji hipotesis dengan bantuan dari software SPSS versi 2025. Hasil analisis menunjukkan bahwa variabel produk quality (X1) berpengaruh terhadap keputusan pembelian (Y) dengan perolehan nilai t hitung (6,452) > t tabel (1,986) dan nilai signifikansi 0,000 < 0,05. Variabel integrated marketing comunication (X2) berpengaruh terhadap keputusan pembelian (Y) dengan perolehan nilai t hitung (4,048) > t tabel (1,986) dan nilai signifikansi 0,000 < 0,05. Variabel brand image (X3) berpengaruh terhadap keputusan pembelian (Y) dengan perolehan nilai t hitung (5,164) > t tabel (1,986) dan nilai signifikansi 0,000 < 0,05. Hasil penelitian secara simultan diperoleh nilai F hitung 112,230 > F tabel 2,70 dan nilai signifikansi 0,000 kurang dari 0,05 (0,000< 0,05) artinya bahwa variabel produk quality (X1), integrated marketing comunication (X2) dan brand image (X3) secara simultan berpengaruh terhadap variabel keputusan pembelian (Y) pada pelanggan wifi indihome di kecamatan ngaliyan.Kata Kunci: Kualitas Produk, Komunikasi Pemasaran Terpadu, Citra Merek, Keputusan Pembelian
PENGARUH HARGA, PROMOSI, DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN ES TEH RATU JEPARA Rahayu Rahayu; Edy Dwi Kurniati; Pitaloka Dharma Ayu
BISECER (Business Economic Entrepreneurship) Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Darul Ulum Islamic Centre Sudirman GUPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61689/bisecer.v9i1.1218

Abstract

AbstrakKeputusan pembelian konsumen merupakan hasil dari interaksi berbagai faktor pemasaran yang memengaruhi persepsi dan preferensi individu terhadap suatu produk. Dalam industri minuman siap saji yang terus berkembang, pemahaman terhadap faktor-faktor yang mendorong keputusan pembelian menjadi krusial bagi pelaku usaha. Penelitian ini secara khusus difokuskan pada produk Es Teh Ratu di Kabupaten Jepara, sebuah merek minuman yang tengah berkembang dan bersaing di pasar lokal. Fokus utama penelitian ini adalah untuk mengkaji pengaruh variabel harga, promosi, dan inovasi produk terhadap keputusan pembelian konsumen Es Teh Ratu. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis Partial Least Square-Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden konsumen Es Teh Ratu di Jepara yang telah melakukan pembelian. Dalam penelitian ini, analisis outer model mencakup beberapa uji, yaitu Convergent Validity, yang dievaluasi berdasarkan nilai loading factor dan Average Variance Extracted (AVE), serta validitas diskriminan, yang diuji dengan melihat cross-loading antar variabel. Selain itu, uji reliabilitas dilakukan dengan menggunakan Composite Reliability untuk memastikan konsistensi internal dari indikator yang digunakan. Pada tahap inner model, penelitian ini menggunakan Coefficient of Determination (R²) untuk mengukur sejauh mana variabel independen mampu menjelaskan variabel dependen. Terakhir, uji hipotesis dilakukan dengan uji t, yang digunakan untuk menguji signifikansi hubungan antar variabel dalam model struktural. Hasil penelitian menunjukkan bahwa variabel harga berpengaruh positif dan signifikan terhadap keputusan pembelian Es Teh Ratu dengan nilai t-statistic sebesar 5,645 (>1,96) dan p-value 0,000 (<0,05), sehingga hipotesis pertama (H1) diterima. Variabel promosi berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian dengan nilai t-statistic 1,315 (<1,96) dan p-value 0,189 (>0,05), sehingga hipotesis kedua (H2) ditolak. Variabel inovasi produk menunjukkan pengaruh positif dan signifikan terhadap keputusan pembelian dengan t-statistic 3,259 (>1,96) dan p-value 0,001 (<0,05), yang berarti hipotesis ketiga (H3) diterima. Nilai R-square sebesar 0,681 menunjukkan bahwa ketiga variabel independen tersebut secara bersama-sama mampu menjelaskan 68,1% variasi dalam keputusan pembelian konsumen. Kata kunci : Harga, Promosi, Inovasi Produk, Keputusan Pembelian AbstractConsumer purchasing decisions are the result of the interaction of various marketing factors that influence individual perceptions and preferences for a product. In the ever-growing ready-to-drink beverage industry, understanding the factors that drive purchasing decisions is crucial for business actors. This study specifically focuses on the Es Teh Ratu product in Jepara Regency, a beverage brand that is growing and competing in the local market. The main focus of this study is to examine the influence of price, promotion, and product innovation variables on consumer purchasing decisions for Es Teh Ratu.This study uses a quantitative approach with the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis method. Data were collected through questionnaires distributed to 100 Es Teh Ratu consumer respondents in Jepara who had made purchases. In this study, the outer model analysis includes several tests, namely Convergent Validity, which is evaluated based on the loading factor value and Average Variance Extracted (AVE), and discriminant validity, which is tested by looking at the cross-loading between variables. In addition, reliability testing is carried out using Composite Reliability to ensure internal consistency of the indicators used. At the inner model stage, this study uses the Coefficient of Determination (R²) to measure the extent to which the independent variables are able to explain the dependent variable. Finally, hypothesis testing is carried out using the t-test, which is used to test the significance of the relationship between variables in the structural model. The results showed that the price variable had a positive and significant effect on the purchasing decision of Es Teh Ratu with a t-statistic value of 5.645 (>1,96) and a p-value of 0.000 (<0,05), so that the first hypothesis (H1) was accepted. The promotion variable had a negative and insignificant effect on purchasing decisions with a t-statistic value of 1.315 (<1,96) and a p-value of 0.189 (>0,05), so that the second hypothesis (H2) was rejected. The product innovation variable showed a positive and significant effect on purchasing decisions with a t-statistic of 3.259 (>1,96) and a p-value of 0.001 (<0,05), which means that the third hypothesis (H3) was accepted. The R-square value of 0.681 indicates that the three independent variables together are able to explain 68.1% of the variation in consumer purchasing decisions.  Keywords: Price, Promotion, Product Innovation, Purchasing Decisions