Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Manajemen Bisnis dan Keuangan Korporat
Claudia W.M. Korompis
Sam Ratulangi University
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Persepsi kegunaan dan kemudahan terhadap intensitas penggunaan mobile banking: Studi PT Bank Sulutgo Cabang Utama Manado Christina Mikhaila Suoth; Hendrik Gamaliel; Claudia W.M. Korompis
Manajemen Bisnis dan Keuangan Korporat Vol. 4 No. 2 (2026)
Publisher : Yayasan Widyantara Nawasena Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58784/mbkk.486

Abstract

This study aims to examine the effect of perceived usefulness and perceived ease of use on the intensity of Mobile Banking usage among customers of PT Bank Sulutgo Main Branch Manado, a regionally owned bank (BUMD) facing increasing pressure to digitalize its services. Grounded in the Technology Acceptance Model (TAM), the study employed a quantitative associative approach. Data were collected through Likert-scale questionnaires distributed to 383 respondents drawn from a population of 9,100 Mobile Banking users, with the sample size determined using the Slovin formula at a 5% margin of error. Data were analyzed using multiple linear regression with SPSS. The results show that, partially, perceived usefulness has a positive and significant effect on usage intensity (t = 10.616; p < 0.001), as does perceived ease of use (t = 7.413; p < 0.001). Simultaneously, both variables significantly affect usage intensity (F = 413.086; p < 0.001). The Adjusted R² of 0.683 indicates that perceived usefulness and perceived ease of use explain 68.3% of the variation in Mobile Banking usage intensity, while the remaining 31.7% is explained by other factors outside the model, such as security, trust, service quality, and perceived risk. These findings confirm that both cognitive-benefit and effort-related perceptions jointly drive digital-banking adoption behavior in a regional banking context.
Co-Authors Christina Mikhaila Suoth Hendrik Gamaliel