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All Journal Abdi Samulang : Jurnal Pengabdian Kepada Masyarakat
Miftahul Jannah
Universitas Megarezky, Makassar, Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Implementasi Job Demands–Resources Model Melalui Pendampingan Mahasiswa Dalam Meningkatkan Kinerja UMKM Kota Makassar Andi Nur Asri Ainun; Miftahul Jannah; Enjeline Bine; Trisia Isabel Oliveria Maia Amaral
ABDI SAMULANG: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2026): JULI| ABDI SAMULANG
Publisher : Yayasan Habiburrahman Jamalu Bina Ummat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61477/abdisamulang.v5i2.100

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in promoting national economic growth. However, various challenges, including limited resources, low utilization of technology, and high business demands, continue to hinder the improvement of MSME performance. This community service program aimed to implement the Job Demands–Resources (JD-R) Model through student-assisted mentoring for MSME owners in Makassar City. The methods employed included needs assessment, training, business consultation, and a three-month mentoring program. A total of 20 MSME owners and 15 students from the Entrepreneurship Study Program participated in this activity. The results demonstrated an improvement in MSME owners’ understanding of business resource management, the utilization of digital technology, and the strengthening of business management practices. In addition, the average business performance score increased by 18.6% following the mentoring program. These findings indicate that strengthening job resources through the involvement of students as business mentors can sustainably enhance the capacity and performance of MSMEs. 
Co-Authors Andi Nur Asri Ainun Enjeline Bine Trisia Isabel Oliveria Maia Amaral