Implementasi Job Demands–Resources Model Melalui Pendampingan Mahasiswa Dalam Meningkatkan Kinerja UMKM Kota Makassar

Andi Nur Asri Ainun (Universitas Megarezky, Makassar, Indonesia)
Miftahul Jannah (Universitas Megarezky, Makassar, Indonesia)
Enjeline Bine (Universitas Megarezky, Makassar, Indonesia)
Trisia Isabel Oliveria Maia Amaral (Universitas Megarezky, Makassar, Indonesia)

Abdi Samulang : Jurnal Pengabdian Kepada Masyarakat
Vol 5 No 2 (2026): JULI| ABDI SAMULANG

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in promoting national economic growth. However, various challenges, including limited resources, low utilization of technology, and high business demands, continue to hinder the improvement of MSME performance. This community service program aimed to implement the Job Demands–Resources (JD-R) Model through student-assisted mentoring for MSME owners in Makassar City. The methods employed included needs assessment, training, business consultation, and a three-month mentoring program. A total of 20 MSME owners and 15 students from the Entrepreneurship Study Program participated in this activity. The results demonstrated an improvement in MSME owners’ understanding of business resource management, the utilization of digital technology, and the strengthening of business management practices. In addition, the average business performance score increased by 18.6% following the mentoring program. These findings indicate that strengthening job resources through the involvement of students as business mentors can sustainably enhance the capacity and performance of MSMEs.