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All Journal Jurnal IPTEK Bagi Masyarakat All Fields of Science Journal Liaison Academia and Sosiety
Muhammad Aidil Azhar
Universitas Islam Negeri Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Mechanical Engineering Physics Public Health Social Sciences

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AIDA-Based Marketing Communication Strategy in Increasing Visitor Interest at Sei Mencirim Educational Tourism Muhammad Aidil Azhar; Yusra Dewi Siregar
Jurnal IPTEK Bagi Masyarakat Vol 6 No 1 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v6i1.1681

Abstract

This study aims to describe the AIDA-based marketing communication strategy implemented at Sei Mencirim Educational Tourism in increasing visitor interest. This research is motivated by the growing competition among educational tourism destinations and the need for destination managers to communicate attraction values through relevant promotional channels. This study used a descriptive qualitative approach. Data were collected through in-depth interviews with the owner, manager, and visitors, supported by field observation and documentation. The data were analyzed through data condensation, data display, and conclusion drawing. The findings indicate that the attention stage is built through visual promotion on social media, banners, brochures, and community-based information sharing. The interest stage is supported by educational activities, culinary variety, and family-oriented tourism experiences. The desire stage emerges from visitors’ positive impressions of the atmosphere, service, price suitability, and testimonials from previous visitors. Meanwhile, the action stage is reflected in visitors’ decisions to visit, purchase culinary products, and consider repeat visits. The study concludes that the AIDA model helps explain how marketing communication practices at Sei Mencirim Educational Tourism gradually shape visitor interest. However, the findings are limited to qualitative data, so further studies may include visitor statistics or social media engagement data.
Berawal dari Asing Kenalan Kemudian Menjalin Hubungan: Pengaruh Media Sosial terhadap Keberhasilan Hubungan Melalui Interaksi Lawan Jenis Menggunakan Media Sosial Desi Wulandari; Muhammad Aidil Azhar; Nazlia Octaviani; Putri Maharani Yuniza; Syifa Diah Puspita; Nursapia Harahap
All Fields of Science Journal Liaison Academia and Sosiety Vol. 4 No. 2: Juni 2024
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v4i2.536

Abstract

Media sosial merupakan salah satu platform dalam berinteraksi yang mana dapat mempengaruhi seseorang berinteraksi positif ataupun negatif Penggunaan media sosial juga mampu meningkatkan komunikasi sehingga dapat terhubung dengan banyak orang Namun dalam interaksi dengan lawan jenis perkenalan yang dilakukan melalui media sosial ternyata belum cukup efektif hingga ke jenjang pernikahan Sebab banyak orang yang tanpa bertemu yakni hanya menjalin hubungan melalui media sosial gagal sampai ke jenjang pernikahan Hal itu disebabkan oleh jarak sehingga kurangnya chemistry dan munculnya perasaan ketidakpastian Penelitian ini bertujuan untuk mengetahui dampak dari interaksi lawan jenis yang dilakukan menggunakan media sosial apakah interaksi tersebut hanya membawa seseorang pada proses perkenalan atau pernikalan Penelitian ini menggunakan metode penelitian deskriptif kuantitatif dengan sampel penelitian sebanyak 67 orang yang memiliki pengalaman perkenalan hingga menjalin hubungan yang berawal dari media sosial Pengumpulan data pada penelitian ini menggunakan lembar kuesioner dengan skala likert Hasil pada penelitian ini berdasarkan 10 pertanyaan pada kuesioner adalah 68 81 Persen dengan kriteria presentase setuju Kata Kunci : Hubungan; interaksi; media sosial
Co-Authors Desi Wulandari Nazlia Octaviani Nursapia Harahap Putri Maharani Yuniza Syifa Diah Puspita Yusra Dewi Siregar