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All Journal ProBisnis : Jurnal Manajemen
Wayan Gede Suka Parwita
Politeknik Negeri Bali, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Effect of Knowledge Sharing and Employee Competence on the Performance of Customs and Excise Apparatus. Mauren Paulina Schelling; Ni Wayan Sumetri; Wayan Gede Suka Parwita
ProBisnis : Jurnal Manajemen Vol. 17 No. 03 (2026): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Employee performance is a primary determinant of organizational efficacy, particularly in government agencies obligated to deliver exceptional public services. This study investigated the partial and simultaneous effects of knowledge sharing and employee competence on the performance of apparatus at the Ngurah Rai Medium Customs and Excise Supervision and Service Office (KPPBC). Employing a quantitative causal research design, the population comprised 289 employees. A sample of 74 respondents was selected utilizing the Slovin formula and simple random sampling. Primary data were collected via structured Likert-scale questionnaires and analyzed using multiple linear regression in SPSS. The findings demonstrated that knowledge sharing exerted a positive and significant effect on employee performance. Furthermore, employee competence also demonstrated a positive and significant impact, emerging as the most dominant predictor in the model. Simultaneously, both variables significantly enhanced overall employee performance. It is concluded that fostering a collaborative knowledge-sharing culture and systematically upgrading human capital competencies are imperative for optimizing operational outcomes. Management is advised to digitalize knowledge transfer platforms and mandate continuous professional certifications.
The Effect of Live Streaming Sales and Store Atmosphere Digital on Generation Z Impulsive Buying Decisions in TikTok Shop (A Case Study in Kelurahan Abianbase) I Gusti Ngurah Bayu Segara; I Gusti Ngurah Sanjaya; Wayan Gede Suka Parwita
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine the partial and simultaneous effects of live streaming sales and store atmosphere digital on impulsive buying decisions among Generation Z at TikTok Shop. Conducted in Kelurahan Abianbase, this quantitative research utilized a purposive sampling method, gathering primary data from 130 respondents through structured questionnaires. The data were analyzed using multiple linear regression. The results demonstrated that live streaming sales exerted a positive and significant effect on impulsive buying. Similarly, store atmosphere digital had a positive and significant impact. Simultaneously, both variables significantly enhanced impulsive buying decisions. Strategic recommendations include standardizing real-time information delivery during live sessions and establishing a uniform visual design for digital stores.
Co-Authors I Gusti Ngurah Bayu Segara I Gusti Ngurah Sanjaya Mauren Paulina Schelling Ni Wayan Sumetri