Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal Journal of Management and Entrepreneurship Research
Fahrais Zahrudy
Universitas Gadjah Mada, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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From Perception to Purchase: How Anthropomorphism Shapes Buying Intentions through Product Knowledge Fahrais Zahrudy; Tarysha Aulya Putri Rany
Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.9.06.3-69

Abstract

Co-Authors Tarysha Aulya Putri Rany