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Strategi Komunikasi Penerapan Protokol Kesehatan Covid-19 di Masjid Agung Asy-Syuhada’ Pamekasan Hafidlatul Fauzuna
Jurnal Komunikasi Vol 16, No 1 (2022): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v16i1.13123

This study aims to describe the communication strategy of the management of the Great Mosque of Asy-Syuhada' Pamekasan in implementing the Covid-19 health protocol and to describe maintaining distance when praying together in Islam during a pandemic. This research uses descriptive qualitative method. The result shows that the communication strategy used by the management of the Great Mosque of Asy-Syuhada' Pamekasan is in accordance with the components in the communication formulation in the Laswell concept, Who Says What in Which Channel to Whom With What Effect, which included communicator, message, media, communicant, and effect. The implementation of the health protocol is conveyed to the community or congregation by the mosque management in oral, written and electronic form and had an effect in which the congregation finally complied with the health protocol. Meanwhile, the legal case for keeping a distance in prayer is based on the letter Al-Baqarah verse 195, the hadith of the Prophet Muhammad SAW, and the rule of ushul fiqh. In this case, the case of keeping a distance in congregational prayers during the Covid-19 pandemic is allowed as an effort to prevent the transmission and spread of the virus.

Strategi Komunikasi Pemasaran Berbasis Lingkungan dalam Meningkatkan Kunjungan Wisatawan di Pantai Camplong, Kabupaten Sampang Hafidlatul Fauzuna; Fathul Qorib; Akhmad Haries Yulianto; Lutfiah Malika Putri
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia 2024: SPECIAL EDITION: LALONGET V
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.vi.17776

The intense business competition is also evident in the tourism sector, including at Camplong Beach. To increase tourist visits, effective marketing communication strategies based on environmental sustainability are required. This study aims to analyze how environmentally-based marketing communication strategies are applied at Camplong Beach, focusing on raising awareness and interest among tourists in preserving the beach environment. This research uses a qualitative approach with field research methods involving interviews, observations, and documentation. This research refers to the IMC (Integrated Marketing Communication) theory which consists of advertising, personal selling, sales promotion, public relations and direct marketing. The findings indicate that Camplong Beach implements several marketing communication strategies, including: (a) Advertising through social media highlighting natural beauty and calls for environmental preservation, (b) Personal selling that educates tourists about beach cleanliness, (c) Sales promotions such as discounts for groups, (d) Public relations through beach clean-up activities and collaborations with related institutions, and (e) Direct marketing through personal experiences and proposal submissions to stakeholders. These strategies have proven to attract more tourists and support sustainable tourism concepts at Camplong Beach.

Maintaining Online Media Amidst the Aggressive Determinism of Social Media Latif Fianto; M. Abdul Ghofur; Hafidlatul Fauzuna; Fendiyatmi Kusufa
Mediakita Vol. 8 No. 1 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i1.1532

Online media is the new face of the existence of mass media, which enjoyed its heyday as a medium of information for society. However, this heyday did not last long, because social media is not only a threat but has also shifted the position of mass media as an information medium. This research aims to determine the extent of efforts made by online media to maintain its existence amidst the aggressive determinism of social media. This research was carried out using a qualitative approach with the method used being a case study. The research was conducted on the online media Jatimtimes.com and Tugumalang.id. The research results show that Jatimtimes.com specifically targets young people as an audience segmentation because young people are very familiar with and cannot even be separated from the existence of technology and social media. This encourages Jatimtimes.com to present news that suits the needs of young people as their main audience. Meanwhile, Tugumalang.id places more emphasis on writing news straightforwardly and clearly as it should be presented in writing journalistic works. Writing news in straightforward and clear language will be easier for readers to understand.

Analisis Akomodasi Komunikasi Dakwah Lora Ahmad Sa’dud Daroin Pada Channel Youtube Abuya Labib Siti Aisyah; Hafidlatul Fauzuna
Journal of Communication Vol. 1 No. 2 (2025)
Publisher : Communication Studies Program Faculty of Social and Political Sciences Universitas Nurdin Hamzah Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini membahas strategi akomodasi komunikasi yang digunakan Lora Ahmad Sa’dud Daroin dalam dakwahnya melalui channel YouTube Abuya Labib. Penelitian ini menggunakan pendekatan kualitatif dengan analisis isi berdasarkan Teori Akomodasi Komunikasi Howard Giles. Hasil penelitian menunjukkan bahwa Lora Ahmad Sa’dud Daroin menerapkan tiga strategi akomodasi komunikasi, yaitu konvergensi, divergensi, dan overakomodasi. Strategi konvergensi tampak pada penggunaan parebhasan Madura Sumenep, logat daerah, dan kutipan bahasa Arab yang diterjemahkan. Strategi divergensi terlihat dari penyebutan nama kitab dan ulama yang kurang dikenal masyarakat, sedangkan strategi overakomodasi tampak pada keraguan terhadap kemampuan jamaah, kesan superioritas da’i, serta stereotipe terhadap perempuan. Temuan ini menunjukkan bahwa penerapan strategi akomodasi komunikasi dalam dakwah berperan penting dalam menjembatani perbedaan sosial, budaya, dan bahasa antara da’i dan jamaah. Penelitian ini diharapkan dapat menjadi rujukan bagi pendakwah di ranah digital agar mampu menyesuaikan gaya komunikasi dengan karakteristik audiens guna meningkatkan efektivitas penyampaian pesan dakwah serta memperkaya kajian komunikasi dakwah berbasis teori komunikasi kontemporer.

Strategi Komunikasi Pemasaran Berbasis Lingkungan dalam Meningkatkan Kunjungan Wisatawan di Pantai Camplong, Kabupaten Sampang Hafidlatul Fauzuna; Fathul Qorib; Akhmad Haries Yulianto; Lutfiah Malika Putri
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia 2024: SPECIAL EDITION: LALONGET V
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.vi.17776

The intense business competition is also evident in the tourism sector, including at Camplong Beach. To increase tourist visits, effective marketing communication strategies based on environmental sustainability are required. This study aims to analyze how environmentally-based marketing communication strategies are applied at Camplong Beach, focusing on raising awareness and interest among tourists in preserving the beach environment. This research uses a qualitative approach with field research methods involving interviews, observations, and documentation. This research refers to the IMC (Integrated Marketing Communication) theory which consists of advertising, personal selling, sales promotion, public relations and direct marketing. The findings indicate that Camplong Beach implements several marketing communication strategies, including: (a) Advertising through social media highlighting natural beauty and calls for environmental preservation, (b) Personal selling that educates tourists about beach cleanliness, (c) Sales promotions such as discounts for groups, (d) Public relations through beach clean-up activities and collaborations with related institutions, and (e) Direct marketing through personal experiences and proposal submissions to stakeholders. These strategies have proven to attract more tourists and support sustainable tourism concepts at Camplong Beach.

HASHTAG SEBAGAI MEDIA DAKWAH DIGITAL AKUN TIKTOK @SWARGALOKA.3578 DALAM EDUKASI ADMINISTRASI KEPENDUDUKAN KOTA SURABAYA: Indonesia Ulfa Safira; Hafidlatul Fauzuna
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2623

Hashtag (#) merupakan metadata yang digunakan di pelbagai media sosial sekarang ini. Dalam penggunaannya tokoh yang memperkenalkan pertama kali ialah Chris Messina di media sosial Twitter dengan kategori hashtag berita pada tahun 2007. Perkembangan media sosial saat ini penggunaan hashtag tidak hanya terbatas pada aspek berita melainkan merambah terhadap konten edukasi, vlog, traveler dll. penelitian ini membahas penggunaan hashtag sebagai new media dalam dakwah digital platform TikTok @swargaloka.3578 sebagai bentuk edukasi administrasi kependudukan di Kota Surabaya. Metode penelitian ini menggunakan metode kualitatif dengan pendekatan netnografi, data yang dianalisis menggunakan desain analisis konten karena menganalisis konten @swargaloka.3578 sebagai objek penelitian. Data yang digunakan meliputi, data primer dengan bentuk wawancara terhadap humas Dispendukcapil Surabaya serta observasi digital terhadap media sosial TikTok. Data sekunder yang didapatkan ialah tangkapan layar, buku, jurnal ilmiah, teori yang mendukung seperti teori dakwah bil hal dan teori difusi inovasi. Data tersier ialah laporan statistik atau insight penyebaran video. Hasil penelitian menunjukkan bahwa penggunaan hashtag memiliki peran sentral dalam media sosial, peran sentral tersebut berupa meningkatkan jangkauan sekaligus engagement dakwah digital mengenai edukasi administrasi kependudukan. Pembahasan yang digunakan berupa: Relevansi Dakwah Bil Hal Terhadap Dakwah Digital, Hashtag dalam Penyampaian Konten Dakwah Tiktok @swargaloka.3578. Dengan demikian dapat ditarik kesimpulan bahwa meskipun hashtag menjadi indikator terpengaruh diperlukan tahapan menganalisis penyebaran konten serta penyampaian konten yang berisi nuansa edukatif serta transformatif terhadap isi yang disampaikan.

HASHTAG SEBAGAI ALAT PENYEBARAN DAKWAH DIGITAL AKUN TIKTOK @SWARGALOKA.3578 TERHADAP PROGRAM KERJA LONTONG KUPANG DALAM EDUKASI TERTIB ADMINISTRASI KEAGAMAAN Ulfa Safira; Hafidlatul Fauzuna
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2746

Hashtags (#) are metadata used in various social media today. Chris Messina was the first user on Twitter in 2007 for the news category. As social media develops, the use of hashtags has now spread to educational content, vlogs, da'wah, and government program socialization. This study discusses the use of hashtags as a new medium in digital da'wah on the TikTok platform @swargaloka.3578 as a means of educating religious administration through the "Lontong Kupang" program in Surabaya City. This research method uses a qualitative method with a netnographic approach. Data were analyzed using a content analysis design on the uploads of the @swargaloka.3578 account as the research object. Primary data were obtained through digital observation, screenshots, and in-depth content analysis. Secondary data include books, scientific journals, interviews with TikTok managers from the Surabaya City Population and Civil Registration Office, as well as supporting theories such as the theory new media and the theory of diffusion of innovation. Meanwhile, tertiary data are in the form of statistical reports or insights into video distribution. The research findings show that hashtag use plays a central role in increasing reach and engagement with digital outreach programs on religious administration education. Through appropriate hashtags, the "Lontong Kupang" program can be more widely disseminated as a transformative form of public service implementation. Therefore, while hashtags are an influential technical indicator, successful education still requires thorough content distribution analysis and educational messaging to ensure the information transformation is well-received by the public.

Analisis Konseptual Tentang Upaya Peningkatan Profesionalisme Tenaga Pendidik Melalui Field Study di Era Disrupsi Digital Akhmad Haries Yulianto; Abdul Muin; Hafidlatul Fauzuna
NuCSJo : Nusantara Community Service Journal Vol. 3 No. 1 (2026): in progres
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/nucsjo.v3i1.306

Era disrupsi digital yang ditandai oleh perkembangan teknologi seperti kecerdasan buatan, big data, dan internet of things telah menuntut tenaga pendidik untuk memiliki profesionalisme yang adaptif, reflektif, dan berorientasi digital. Profesionalisme guru tidak hanya diukur dari kemampuan mengajar, tetapi juga dari kemampuan mengintegrasikan teknologi, berpikir kritis, serta menerapkan refleksi profesional dalam praktik pembelajaran. Artikel ini bertujuan untuk menganalisis hubungan konseptual antara field study dan profesionalisme tenaga pendidik di era digital, dengan menggunakan pendekatan penelitian kualitatif deskriptif melalui metode studi kepustakaan (library research). Hasil kajian menunjukkan bahwa field study berperan strategis dalam menghubungkan teori dan praktik pendidikan, membentuk kompetensi pedagogik, sosial, profesional, dan kepribadian guru. Dalam konteks digital, konsep Digital Field Study dikembangkan melalui kegiatan observasi virtual, e-reflection, video practice, dan e-portfolio yang terintegrasi dengan pembelajaran daring. Kajian ini mengusulkan model konseptual “Reflective Digital Field Study Model” sebagai pendekatan inovatif yang memadukan experiential learning, refleksi profesional, dan literasi digital untuk membangun profesionalisme pendidik yang unggul dan berkelanjutan. Integrasi teori dan praktik melalui field study diharapkan mampu memperkuat peran guru sebagai pembelajar sepanjang hayat serta agen transformasi pendidikan di era disrupsi

Makna Simbol pada Upacara Kerapan Sapi di Waru Pamekasan (Analisa Semiotika Roland Barthes) Hafidlatul Fieda Fauzuna
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 1 No. 1 (2020)
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v1i1.3242

Penelitian ini bertujuan untuk mengetahui bagaimana makna simbol pada upacara kerapan sapi di Waru Pamekasan dengan menggunakan analisa semiotika Roland Barthes. Teori yang digunakan untuk menganalisi data adalah semiotika Roland Barthes. Penelitian ini menggunakan metode penelitian kualitatif. Wawancara dan observasi digunakan sebagai teknik pengumpulan data.

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