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All Journal KEUNIS IJBEM : Indonesian Journal of Business Economics and Management Applied Accounting and Management Review
Kodir, Moch. Abdul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PRODUCT LABEL INNOVATION DESIGN AS A FACTOR FOR INCREASING THE COMPETITIVENESS OF MSME PRODUCTS Martia, Dina Yeni; Soebroto, Nina Woelan; Kodir, Moch. Abdul; Pradana, Bagas Putra; Senoaji, Aditya Rizqi
Applied Accounting and Management Review (AAMAR) Vol. 3 No. 1 (2024): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v3i1.5618

Abstract

In the era of industrial revolution 4.0 that is currently being experienced, it requires all aspects of life to be able to adapt to the modernization that is occurring, such as the rapid flow of information, globalization and the economy. The method used in this research uses SWOT (Strengths, Weaknesses, Opportunities, and Threats). Where the results of SWOT are a challenge for companies to survive amidst current developments, so as not to be swept away by the current developments. Companies are required to always innovate their products. SME competitiveness is reflected in product competitiveness and organizational competitiveness. The main indicators of product competitiveness are product value/price and consumer satisfaction, while the main indicators of organizational competitiveness are profit and human resources (HR). High innovation, both process innovation and product innovation, will increase the ability of SMEs to create higher quality products. High product quality will increase competitive advantage in SMEs which ultimately has an impact on the performance of SMEs themselves. Without a strong brand image or brand image, it will be difficult for a company to attract new customers and retain existing ones. Brand trust will determine consumer loyalty to the brand and trust will have the potential to create high-value relationships. Therefore, innovative product label design is used to increase product selling value.  Keywords: Labels, MSMEs, SWOT
ANALISIS PENGARUH STRATEGI EXPERIENTIAL MARKETING TERHADAP LOYALITAS NASABAH TABUNGAN PADA PT BANK TABUNGAN NEGARA (PERSERO) TBK KANTOR CABANG SEMARANG Sari, Nur Fitria; Sunindyo, Aris; Kodir, Moch. Abdul
KEUNIS Vol. 10 No. 1 (2022): JANUARY 2022
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6981.25 KB) | DOI: 10.32497/keunis.v10i1.3085

Abstract

This research”™s goal is to analyze the variable of experiental marketing”™s impact which include sense, feel, think, act, and relate regarding its relationship with saving customers”™ loyalty of PT Bank Tabungan Negara (Persero) Tbk Semarang Branch Office, which was done partially and simultaneously. Quantitative cause applied research was done using primary and secondary data, in which the former done using questionnaires with nonprobability sampling techniques applied with 100 respondents collected. The number of respondents were counted based on the calculation of lemeshow formula. While for the analytical methods, validity, reliability, and classic assumption tests were applied. For analysing the model, linear regression analysis was applied using t-test, F-test, and coefficient determination to test the hypotheses. As a result, sense, feel, and act variables have significant effect on savings customers”™ loyalty partially. On the other hand, relate and think variables have insignificant effect on savings customers”™ loyalty partially. All in all, the F-test shows that the variables have significant effect on savings customer”™s loyalty.
Applying The Markowitz Model for Optimal Stock Portfolio Construction to Maximize Investor Returns in The Stock Market Martia, Dina Yeni; Soebroto, Nina Woelan; Kodir, Moch. Abdul; Pradana, Bagas Putra; Senoaji, Aditya Rizqi
Applied Accounting and Management Review (AAMAR) Vol. 4 No. 1 (2025): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v4i1.6569

Abstract

Increased investor interest in stocks that have sustainability principles (ESG), but price fluctuations that tend to be more stable in the IDX ESG Leaders index often make investors face challenges in obtaining optimal returns. ndex IDX ESG Leaders itself consists of 30 stocks that have good Environmental, Social, and Governance (ESG) assessments, solid financial performance, and high liquidity. The results showed that the resulting optimal portfolio provided an expected return of 0.06% with a risk of 0.68%. This portfolio consists of 9 stocks, namely ASII (17.66%), BMRI (12.85%), BRPT (1.68%), CTRA (7.14%), ICBP (20.77%), POWR (29.39%), PRDA (3.76%), RAJA (3.17%), and SMSM (3.58%).
Analisis Metode Carter Terhadap Efektivitas Pelayanan pada PT. Bank Syariah Indonesia Tbk Paska Merger Sari, Tri Mayang; Kodir, Moch. Abdul; Setianegara, R. Gunawan
Indonesian Journal of Business Economics and Management Vol. 3 No. 2: IJBEM Juni 2024
Publisher : IRPI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/ijbem.v3i2.886

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial antara variabel compliance, assurance, reliability, tangible, emphaty, dan responsiveness terhadap eketivitas pelayanan PT Bank Syariah Indonesia paska merger. Penelitian ini menggunakan metode kuantitatif, data berasal dari nasabah PT Bank Syariah Indonesia dengan jumlah responden 100. Data diolah menggunakan metode analisis regresi linier berganda, yang meliputi uji asumsi klasik dan uji hipotesis dengan uji F, uji t dan uji determinasi. Hasil penelitian membuktikan bahwa variabel compliance, assurance, reliability, tangible, emphaty, dan responsiveness berpengaruh signifikan terhadap variabel efektivitas pelayanan secara simultan dan parsial. Kontribusi variabel compliance, assurance, reliability, tangible, emphaty, dan responsiveness dalam menjelaskan variabel efektivitas pelayanan sebesar 86,5% sedangkan sisanya sebesar 13,5% dipengaruhi oleh variabel lainnya yang tidak dibahas dalam penelitian
Co-Authors Aris Sunindyo, Aris Dina Yeni Martia Nina Woelan Soebroto Pradana, Bagas Putra Sari, Nur Fitria Sari, Tri Mayang Senoaji, Aditya Rizqi Setianegara, R. Gunawan