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All Journal Journal of Artificial Intelligence and Digital Business
Pitri Rahmadani Harahap
Universitas Pamulang
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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The Influence of Project Scheduling Effectiveness and Administrative Efficiency on the Performance of Telecommunication Tower Construction Management at PT Dayamitra Telekomunikasi, Tbk Regional Office Central Sumatra Pitri Rahmadani Harahap; Kurniani Kurniani; Achmad Zaenuddin
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9543

Abstract

The performance of infrastructure development management is one of the important aspects in the successful implementation of projects, especially in the telecommunications sector which requires punctuality, administrative efficiency, and good work coordination. This study aims to analyze the influence of project scheduling effectiveness and administrative efficiency on the performance of telecommunication tower construction management at PT Dayamitra Telekomunikasi Tbk, Regional Office Sumbagteng. The study uses a quantitative approach with a sampling technique in the form of saturated sampling of the entire population totaling 31 respondents. Data collection was carried out through observation, literature study, and the distribution of questionnaires that have gone through validity and reliability tests. The data analysis methods used included classical assumption tests, multiple linear regression analysis, hypothesis tests, and determination coefficients with the help of SPSS version 25 application. The results of the study show that the effectiveness of project scheduling and administrative efficiency have a positive and significant influence on the management performance of telecommunication tower construction. Based on the results of multiple linear regression analysis, the equation Y = –0.445 + 0.568X₁ + 0.439X₂ was obtained, which shows that any improvement in project scheduling effectiveness and administrative efficiency will improve the performance of development management. The value of the determination coefficient (R²) of 0.622 indicates that the two independent variables contribute 62.2% to the performance of development management, while the remaining 37.8% is influenced by other factors outside the study. Thus, companies need to improve the accuracy of project scheduling and optimal administrative management to support the success of telecommunication infrastructure development.
Pengembangan Pemasaran Usaha UMKM Desa Gunung Bunder Menggunakan Platform Digital Pitri Rahmadani Harahap; Ade Dwiyanto; M. Zuber Qomaruddin; Agustina Mogi; Nurmin Arianto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10750

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam meningkatkan perekonomian masyarakat melalui penciptaan lapangan kerja, peningkatan pendapatan, dan penguatan ekonomi lokal. Namun, masih banyak pelaku UMKM yang menghadapi kendala dalam memasarkan produknya, terutama akibat keterbatasan pemanfaatan teknologi digital dan rendahnya literasi pemasaran digital. Kondisi tersebut juga ditemukan pada sebagian pelaku UMKM di Desa Gunung Bunder yang masih mengandalkan metode pemasaran konvensional dengan jangkauan pasar yang terbatas. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku UMKM dalam mengembangkan pemasaran usaha melalui pemanfaatan platform digital. Kegiatan dilaksanakan dalam bentuk penyuluhan, pelatihan, praktik langsung, dan pendampingan penggunaan media digital sebagai sarana promosi dan penjualan produk. Materi yang diberikan meliputi pengenalan digital marketing, pemanfaatan media sosial, penggunaan WhatsApp Business, pembuatan konten promosi digital, serta pemanfaatan marketplace untuk memperluas jangkauan pasar. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam menggunakan platform digital sebagai media pemasaran. Para pelaku UMKM mulai memahami pentingnya branding produk, pembuatan konten promosi yang menarik, serta penggunaan media sosial dan marketplace untuk meningkatkan visibilitas usaha. Selain itu, peserta menunjukkan antusiasme yang tinggi selama pelaksanaan kegiatan dan menyatakan kesiapan untuk menerapkan strategi pemasaran digital dalam usaha yang mereka jalankan. Dengan demikian, kegiatan pengabdian kepada masyarakat ini memberikan kontribusi positif dalam mendukung transformasi digital UMKM di Desa Gunung Bunder. Pemanfaatan platform digital diharapkan mampu meningkatkan daya saing usaha, memperluas akses pasar, meningkatkan penjualan produk, serta mendorong pertumbuhan ekonomi masyarakat secara berkelanjutan.
Co-Authors Achmad Zaenuddin Ade Dwiyanto Agustina Mogi Kurniani Kurniani M. Zuber Qomaruddin Nurmin Arianto