Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL) Journal of Artificial Intelligence and Digital Business
Radit Saputra
Universitas Pamulang
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Perbandingan Pemasaran Online dan Pemasaran Offline terhadap Minat Beli Konsumen di Kecamatan Pamulang Menggunakan Model AIDA (Attention, Interest, Desire, Action) Nur Cantika Laila; Ahmad Fajar Romdhoni; Fahri Candra Arofic; Tasya Anggun Ramadhani; Radit Saputra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11141

Abstract

Penelitian ini bertujuan untuk menganalisis perbandingan efektivitas pemasaran online dan pemasaran offline terhadap minat beli konsumen di Kecamatan Pamulang menggunakan model AIDA (Attention, Interest, Desire, Action). Perkembangan teknologi digital telah mendorong pelaku usaha untuk memanfaatkan berbagai platform online sebagai media pemasaran, sementara pemasaran offline masih tetap digunakan melalui toko fisik, spanduk, brosur, dan promosi langsung. Penelitian ini menggunakan metode kualitatif deskriptif untuk memahami secara mendalam bagaimana strategi komunikasi pemasaran berbasis model AIDA dalam meningkatkan minat beli. Menurut Sugiyono (2023), penelitian deskriptif kualitatif bertujuan memberikan gambaran sistematis, faktual, dan akurat mengenai fenomena yang diteliti, termasuk hubungan antar variabel di dalamnya. Data diperoleh melalui penyebaran kuesioner kepada 100 responden yang pernah melakukan pembelian baik melalui media online maupun offline dalam enam bulan terakhir. Teknik analisis menggunakan uji validitas, reliabilitas, regresi linear berganda, dan Independent Sample t-Test. Hasil penelitian menunjukkan bahwa pemasaran online memiliki nilai rata-rata Attention sebesar 4,56 dan Interest sebesar 4,43, sedangkan pemasaran offline memiliki nilai Desire sebesar 4,38 dan Action sebesar 4,41. Hasil uji Independent Sample t-Test menunjukkan terdapat perbedaan signifikan antara pemasaran online dan pemasaran offline dengan nilai signifikansi < 0,05.Hasil penelitian menunjukkan bahwa pemasaran online lebih unggul pada dimensi Attention dan Interest karena kemudahan akses informasi dan jangkauan promosi yang luas. Sementara itu, pemasaran offline lebih unggul pada dimensi Desire dan Action karena konsumen dapat melihat produk secara langsung sehingga meningkatkan kepercayaan dan keputusan pembelian.
PENGARUH INFLASI TERHADAP DAYA BELI MASYARAKAT INDONESIA Risca Wijayanti; Nur Cantika Laila; Radit Saputra
International Journal of Multidisciplinary Research and Literature Vol. 5 No. 5 (2026): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v5i5.509

Abstract

Inflation is one of the important economic indicators that can affect the social and economic conditions of society. A general and continuous increase in the prices of goods and services reduces the real value of money and consequently decreases people's ability to obtain goods and services. This study aims to analyze the effect of inflation on the purchasing power of Indonesian society, explain the mechanism linking changes in the price level to consumption capacity, and identify factors that may strengthen or reduce the impact of inflation on purchasing power. The study uses a descriptive qualitative method with a literature-study approach. Data and information are obtained from relevant sources concerning inflation, household income, household consumption, prices of goods and services, and government and Bank Indonesia policies. The review indicates that inflation generally has a negative relationship with purchasing power. When prices increase while nominal income does not rise proportionally, real income declines and households tend to reduce the quantity or quality of goods and services consumed. However, the impact of inflation differs across groups and is influenced by income level, consumption patterns, type of employment, wage changes, savings, debt, and the types of goods experiencing price increases. Therefore, stable inflation control and policies that improve household income are important to maintain the welfare of Indonesian society.
Co-Authors Ahmad Fajar Romdhoni Fahri Candra Arofic Nur Cantika Laila Risca Wijayanti Tasya Anggun Ramadhani