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All Journal Journal of Artificial Intelligence and Digital Business Trending: Jurnal Manajemen dan Ekonomi Optimal: Jurnal Ekonomi dan Manajemen
Jimmy Ignatius
Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Produk Eiger pada Generasi Z di Kota Surabaya Dani Rozaq Syaifudin; Ageng Pratiwi; Jimmy Ignatius
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11333

Abstract

Penelitian ini bertujuan untuk mengetahui “pengaruh online customer review dan online customer rating terhadap keputusan pembelian produk eiger pada generasi Z di Kota Surabaya”. Penelitian ini penting dilakukan karena perkembangan e-commerce dan perilaku belanja digital generasi Z menyebabkan review dan rating menjadi sumber informasi utama sebelum melakukan pembelian online. Produk eiger dipilih karena merupakan merek lokal yang memiliki posisi kuat di pasar serta menawarkan produk yang memerlukan pertimbangan kualitas, kenyamanan, dan fungsi sebelum dibeli. Penelitian menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif-kausal melalui metode survei. Populasi penelitian adalah generasi Z di Kota Surabaya yang pernah membeli produk eiger melalui e-commerce. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 93 orang. Pengumpulan data dilakukan menggunakan kuesioner skala likert dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 32. Hasil penelitian menunjukkan bahwa mayoritas responden memberikan penilaian positif terhadap online customer review dan online customer rating. Review yang detail, jujur, dan memiliki jumlah ulasan yang banyak mampu meningkatkan keyakinan konsumen dalam membeli produk eiger. Selain itu, rating yang tinggi dan konsisten juga meningkatkan kepercayaan serta memperkuat keputusan pembelian konsumen. Secara simultan, online customer review dan online customer rating terbukti berpengaruh terhadap keputusan pembelian produk eiger pada generasi Z di Kota Surabaya. Kesimpulan penelitian ini menunjukkan bahwa review dan rating memiliki peran penting dalam membentuk keputusan pembelian konsumen online.
Pengaruh Kinerja dan Pengalaman Kerja Admin Keuangan terhadap Ketepatan Laporan Keuangan Bulanan pada PT Dasa Inti Semesta di Surabaya Shintya Sefanie Maeka Putri; Jimmy Ignatius; Ageng Pratiwi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12876

Abstract

This study aims to examine the influence of financial administration performance and work experience on the timeliness of monthly financial reporting. The research adopts a quantitative approach with an associative design. The sample consists of 30 financial administration employees selected using the Slovin formula. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficient of determination (R²). The results indicate that financial administration performance has a significant and positive effect on the timeliness of monthly financial reporting, with a significance value of 0.000 (<0.05) and a regression coefficient of 0.498. Similarly, work experience also shows a positive and significant effect, with a significance value of 0.001 (<0.05) and a regression coefficient of 0.277. Simultaneously, both variables significantly influence reporting timeliness, as indicated by an F-value of 33.278 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) is 0.711, meaning that 71.1% of the variation in reporting timeliness is explained by financial administration performance and work experience, while the remaining 28.9% is influenced by other factors not examined in this study. In conclusion, improving financial administration performance and enhancing employees’ work experience are essential to ensure timely financial reporting. Therefore, organizations are encouraged to strengthen employee performance and provide training programs to improve skills and experience.
Pengaruh Strategi Pengembangan Layanan dan Kualitas Produk terhadap Daya Saing Mie Njerit Kedai Mak Neng di Labang Madura Nadhifa Ismiil Harokah; Jimmy Ignatius; Ageng Pratiwi
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7153

Abstract

Competition in the culinary industry requires MSMEs to continuously improve their business performance to survive and excel in the market. This study aims to analyze the influence of service development strategy and product quality, both partially and simultaneously, on the competitiveness of  Mie Njerit Kedai Mak Neng in Labang Madura. The research method used a quantitative approach with a survey design. The population in this study consisted of all consumers whose exact number was unknown (unknown population). A sample of 75 respondents was selected using a non-probability sampling technique with an accidental sampling method. Primary data collection was conducted through questionnaires based on a Likert scale. The t-test results indicated that the service development strategy had a positive and significant partial effect on competitiveness. Product quality also showed a positive and significant partial effect on competitiveness, emerging as the most dominant factor in this study. Furthermore, the F-test results proved that the service development strategy and product quality simultaneously had a significant effect on competitiveness. The R Square value indicated that these two independent variables were able to explain the variation in competitiveness, while the remaining percentage was explained by other variables outside this research model.
Pengaruh Kualitas Layanan dan Kepercayaan Merek terhadap Kepuasan Pelanggan pada CV Freemech Bassam Abrar Wardana; Jimmy Ignatius; Ageng Pratiwi
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7388

Abstract

This research aims to analyze the influence of service quality and brand trust on customer satisfaction at CV. Freemech, a company engaged in ship engine repair services. In the highly competitive maritime industry, technical reliability and corporate reputation play a crucial role in maintaining customer loyalty and satisfaction. This study employs a quantitative approach with data collected through questionnaires distributed to active customers of CV. Freemech. The sampling technique used is purposive sampling, and the collected data are analyzed using multiple linear regression to determine both partial and simultaneous effects of the independent variables on customer satisfaction. The results are expected to indicate that service quality and brand trust have a positive and significant effect on customer satisfaction, both individually and collectively. These findings are expected to provide valuable insights for management in improving service performance, strengthening brand credibility, and developing effective business strategies to enhance competitiveness in the maritime service industry.
Co-Authors Ageng Pratiwi Bassam Abrar Wardana Dani Rozaq Syaifudin Nadhifa Ismiil Harokah Shintya Sefanie Maeka Putri