Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Bisnis Kompetitif Journal of Artificial Intelligence and Digital Business
Rama Candra Jaya
Universitas Indonesia Membangun
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Konten Digital Berbasis Artificial Intelligence terhadap Keputusan Pembelian melalui Kepercayaan Konsumen Gemma Handayani; Rama Candra Jaya; Dadan Abdul Aziz Mubarok; Recky Recky
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11919

Abstract

Penelitian ini bertujuan menganalisis pengaruh konten digital berbasis Artificial Intelligence terhadap keputusan pembelian melalui kepercayaan konsumen pada pengguna e-commerce. Penelitian ini menggunakan pendekatan kuantitatif. Data dikumpulkan melalui kuesioner berskala Likert dari 120 pengguna Shopee dan TikTok Shop yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan melalui uji validitas, reliabilitas, exploratory factor analysis, korelasi Pearson, regresi linear, dan analisis mediasi menggunakan percentile bootstrapping. Hasil penelitian menunjukkan bahwa konten digital berbasis AI berpengaruh positif dan signifikan terhadap kepercayaan konsumen (β=0,298; p<0,001). Kepercayaan konsumen juga berpengaruh positif dan signifikan terhadap keputusan pembelian (β=0,433; p<0,001). Sebaliknya, pengaruh langsung konten digital berbasis AI terhadap keputusan pembelian tidak signifikan setelah kepercayaan dimasukkan ke dalam model (β=0,113; p=0,178). Pengaruh tidak langsung melalui kepercayaan terbukti signifikan (β=0,129; p=0,004; 95% CI=0,057–0,264), sehingga menunjukkan indirect-only mediation atau mediasi penuh. Temuan ini mengindikasikan bahwa konten berbasis AI tidak cukup hanya relevan dan menarik, tetapi harus mampu membangun kredibilitas, transparansi, dan rasa aman konsumen. Implikasinya, pelaku e-commerce perlu mengintegrasikan personalisasi berbasis AI dengan informasi yang akurat, ulasan autentik, keamanan transaksi, serta perlindungan data untuk meningkatkan keputusan pembelian.
ANALISIS SWOT DENGAN IFE & EFE DAN BUSINESS MODEL CANVAS PADA BUDIDAYA BURUNG KICAU DI KABUPATEN BANDUNG Mochammad Zulfiqar; Rama Candra Jaya; Wildan Guretno Prasetiyo; Ahmad Taufiq Maulana Ramdan
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 2 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i2.3028

Abstract

Bird keeping and breeding is a livestock business that holds significant economic, social, and cultural value for communities, particularly in Bandung Regency. This study aims to (1) identify and analyze internal factors (strengths and weaknesses) in the songbird breeding business in Bandung Regency, (2) identify and analyze external factors (opportunities and threats) in the songbird breeding business in Bandung Regency, (3) map the business model (Business Model Canvas) of the songbird breeding business in Bandung Regency, and (4) formulate development strategies for the songbird breeding business in Bandung Regency based on SWOT analysis (IFE & EFE) and Business Model Canvas. This research employs a descriptive qualitative approach with a case study method. The research was conducted in Bandung Regency, West Java Province, with 5 informants who were songbird breeders selected through purposive sampling. Data collection techniques included observation, in-depth interviews, and documentation. Data analysis utilized SWOT analysis complemented by IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrices, as well as the Business Model Canvas (BMC). The results showed that the total IFE score was 2.91 and the total EFE score was 2.81, indicating that the internal and external positions of the business are in the moderate category. Based on the SWOT diagram coordinates, the coordinate point was (1.47 ; 1.17), placing the business in Quadrant I (Aggressive/Growth Oriented Strategy). The main strength factor was superior bloodline breeding stock (0.60), while the main weakness was the absence of financial record-keeping (0.20). The main opportunity factor was the trend of bird-keeping hobbies (0.60), while the main threat was business competition (0.28). The Business Model Canvas mapping revealed that the business already has nine integrated BMC elements, yet improvements are still needed in digital technology utilization for marketing and operational cost efficiency. Recommended strategies include participating in bird contests, utilizing online platforms, joining bird enthusiast communities, developing financial record-keeping, creating social media accounts, seeking alternative feed suppliers, and establishing price standards. The conclusion of this study is that the songbird breeding business in Bandung Regency has good potential for development through aggressive strategies that leverage internal strengths to capture available external opportunities
Co-Authors Ahmad Taufiq Maulana Ramdan Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Gemma Handayani Mochammad Zulfiqar Prasetiyo, Wildan Guretno