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All Journal SULTANIST: Jurnal Manajemen dan Keuangan Journal of Managerial Sciences and Studies
Sitinjak, Imelda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ENTREPRENEURIAL SELF-EFFICACY DRIVES AND AMPLIFIES PERCEIVED OPPORTUNITY TOWARDS THE ENTREPRENEURIAL INTENTION OF ULOS WEAVERS GENERATION Sitinjak, Imelda; Malau, Anne Rumondang
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.509

Abstract

The basic problem of family business succession planning is whether the generation intends to continue the family business, so this study aims to examine the intention of generations to continue their family's ulos weaving business based on the planned behavior theory (Ajzen, 1991). The Purposive Random Sampling method was selected and obtained as many as 131 generations of ulos weavers aged at least 15 years in North Tapanuli Regency who were collected using the snowball technique. Data analysis used the Structural Equation Model with the Lisrel program. The findings of this study indicate that entrepreneurial self-efficacy (ESE) plays a role in encouraging perceived opportunity (PO) towards entrepreneurial intention (EI). However, the role of entrepreneurial self-efficacy (interaction with PO to become ESEXPO) cannot strengthen PO towards EI. Gender effect testing found that women's EI was higher than men's because it was related to weaving skills. The weakness of this study is the cross-sectional time dimension so the implications for future research are the longitudinal time dimension, especially for testing moderation as well as in different contexts for testing the role of moderation or results that are inconsistent with a combination of theories so as to find novelty. In addition, other predictors and controls need to be added to enrich research in the field of family entrepreneurship. The implication for family business actors is to have a succession plan long before being 'forced' or as early as possible so that entrepreneurial self-efficacy and perceived opportunity arise, as well as other factors (internal and external) that are needed by the next generation of family businesses.
Business Model Objectives' Effects On Marketing Innovation Initiatives: A Comparative Analysis Of Manufacturing And Service Companies Zainul Wasik; Saifuddin, Muchammad; Sitinjak, Imelda; Candraningrat, C. Candraningrat
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.102

Abstract

This research aims to examine the distinctions and overlaps that exist between manufacturing and service companies concerning how business model goals affect marketing innovation initiatives. The goals of business models and marketing innovation initiatives are the main topics of this study. According to the Oslo Manual, innovations in marketing entail adjustments to pricing, location, promotion, and product design. The study examines the connections between marketing innovations and business model objectives by analyzing data from 3,240 organizations, of which 1,986 are service providers and 1,254 are manufacturers. The implementation of marketing innovation yields different outcomes based on the goals of the business model and the types of businesses (manufacturing or service) that are taken into consideration. By pinpointing the specific distinctions between the service and manufacturing industries more precisely than previous research, this study goes beyond previous research. The size and age of the company do not significantly limit the introduction of fresh approaches to marketing in the production or service industries. On the other hand, most of the time, marketing innovations are motivated primarily by the intention of the company concept to enter a new market. It's innovative to concentrate on business impact of model objectives on marketing innovations.
Co-Authors Candraningrat, C. Candraningrat Malau, Anne Rumondang Muchammad Saifuddin Zainul Wasik