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Zainul Wasik
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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The Performance of a National Logistics Company Measured by Dynamic Capabilities And Innovation Performance: Literature Review Zainul Wasik; Kuncoro Catur Nugroho; MahjudinMahjudin; Dody Suhermawan
Journal of Managerial Sciences and Studies Vol. 1 No. 1 (2023): April : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i1.5

Abstract

ABSTRACTIntroduction: National logistics service companies require an integrated approach to business development both to maintain the loyalty of current customers and to reach new customers, so they can work on this prospective market more optimally. To meet these demands, an increase in the company's dynamic capabilities and competencies in producing sustainable innovations is urgently needed so that it can drive the company's performance in total.Objective: The basic problem discussed in this study is how is the relationship between dynamic capability, innovation performance, and company performance in the national logistics service industry.Design/Methodology/ Approach: The research uses a literature study method related to aspects of dynamic capabilities, innovation performance, and company performance. Based on the literature study, a relationship pattern between these factors is then made as a framework for further research.Findings: That there is a direct relationship between dynamic capabilities (dynamic capabilities) with innovation performance. Variables for dynamic capabilities include adaptive capabilities, absorptive capabilities, and innovative capabilities. While the relationship between dynamic capabilities and company performance can be directly or indirectly through innovation performance.Research Implications: This research is expected to provide input or guidance for managers in making a strategic policy in a logistics company that dynamic capabilities affect the innovation performance of a company. In addition, dynamic capabilities can directly influence company performance, and innovation performance can affect company performance.
Application of Marketing Communication Strategy in Marketing Activities Consumer Goods Products (Case Study at PT XYZ) Zainul Wasik; Catur Nugroho, Kuncoro; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.12

Abstract

Objective - This study aims to determine marketing communication strategies in consumer goods marketing activities at PT XYZ in Surabaya. Design/methodology/approach - The object of this research was to examine marketing communication strategies in consumer goods marketing activities at PT XYZ in Surabaya. The subject of research is PT XYZ which is located in Surabaya and the company was chosen because of its position as a market leader in the field of consumer goods product distributors. Findings - The results showed conformity between conceptual patterns predicted based on relevant theories with patterns of empirical findings of case studies. Based on the analysis carried out, it is concluded that the marketing communication strategy of PT XYZ uses a promotional mix in the form of advertising, sales promotion, personal selling, and marketing events. Marketing communication activities are widely supported by brand-holder companies or principals
Improving UMKM Marketing Performance by Optimising Marketing Strategy, Creative Product Innovation and Market Orientation Zainul Wasik; Catur Nugroho, Kuncoro; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.13

Abstract

Objectives - This research discusses matters relating to the marketing performance of micro and small enterprises in South Tangerang and Banten. Design/methodology/approach - Research Design This research is a survey research, with a quantitative approach, with the aim of measuring causal relationships (cause and effect).This research on the application of marketing strategies, creative product innovation, and market orientation through business development as an effort to improve marketing performance is one type of Cross Section research. To test the hypothesis, a survey will be conducted to traders in the Surabaya-Gresik area as respondents. Findings - Based on the discussion in this study, the conclusions that can be made are as follows: (1) states that creative product innovation carried out by MSMEs has a positive effect on business development. (2) states that market orientation carried out by MSMEs has no effect on business development. (3) Stating that the marketing strategy carried out by MSMEs has a positive effect on business development. (4) Stating that business development carried out by MSMEs has an effect on marketing performance
ONLINE MARKETING MEDIA IN THE DIGITAL AGE: THE DEMISE OF CONVENTIONAL RETAIL MARKETS Zainul Wasik; Catur Nugroho, Kuncoro; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 1 No. 2 (2023): Agustus : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i2.14

Abstract

Introduction - Online marketing has experienced significant growth in the digital era, and its impact on the conventional retail market has been a hot topic of discussion. Based on the data obtained, from late 2017 to early 2018 was the beginning of the modern retail market turmoil. One by one, modern retail markets fell because modern society no longer wants safe and convenient shopping activities, but also practical and efficient. This is offered by online shopping, the various benefits obtained, making shoppers prefer online shopping activities over conventional shopping. Online marketing provides greater accessibility to consumers. They can shop anytime and anywhere through their electronic devices. Objective - The researcher intends to deepen the study to explore and analyze the exposure of the digitalization era of online marketing media on the fall of conventional retail markets. The purpose of this study is of course to find out and analyse the incessant exposure of the digitalisation era, especially marketing media in its role in bringing down the conventional retail market. Design/Methodology/Approach - This research uses a qualitative descriptive method, which is contextual research that makes informants instruments and is adjusted to a natural situation about data collection which is generally qualitative. Research procedures produce descriptive data in the form of written or spoken words of people and observable behavior. Finding - People tend to spend online shopping activities rather than doing conventional shopping activities. The impact is the fall of the conventional market, the glory of the conventional market is gradually starting to erode and is predicted to experience massive closures in the future. There are many advantages of shopping online rather than conventionally. Business leaders need to develop an integrated marketing strategy between online and offline platforms. Recognizing how both can support each other and increase overall brand visibility will be the key to success.
Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing Zainul Wasik; Sudarnice; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.21

Abstract

The way businesses are structured has significantly changed as they transition from customer-based to product-based structures. The development of Customer Relationship Management, which is supported by the convergence of information systems and the creation of auxiliary software, is a major force behind this transition. It promises to dramatically enhance the application of relationship marketing principles. The three key issues that can help (or hurt) the growth of customer relationship management in the service industry are examined in this paper. These issues are organisational culture and communication, management metrics, and cross-functional integration, particularly between marketing and information technology.
Social Entrepreneurship In The New Economy Among The Younger Generation Zainul Wasik; S. Sangadji, Suwandi; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.22

Abstract

Purpose: This essay aims to reconstruct young people's understanding of and attitude towards social entrepreneurship as a field of endeavour critical to developing crucial competencies in the New Economy. The study also aims to describe young people's perceptions of their willingness to participate in society and the current economy as agents. Design/methodology/approach: In order to accomplish this, a diagnostic study (based on a so-called task catalogue) was carried out with a group of more than 500 students in Indonesian vocational high schools, senior high schools, and private schools, as well as three workshops with students from particular school types. Findings: According to the study, students are aware of the possibilities of engaging in social activism through broadly construed social entrepreneurship and third sector involvement. It was also proven that they are well cognizant of the opportunities and requirement for action in this regard. The materials that students have discussed transfer into skills required in the New Economy. Research limitations/implications: A lot of variables that could influence teenage behaviour must be taken into account in modern study. These difficulties will undoubtedly merit consideration throughout the formulation and creation of the research's tools in further in-depth studies. Practical implications: Young people's social entrepreneurship is constantly evolving, and even though its focus shifts (from shared management activities to civic engagement and social solidarity activities), it always refers to collaborative efforts on the cusp of economic and social reality. Young people's attitude towards carrying out duties that are beneficial to society is also evolving. Young people view them as a chance to address both societal issues and the difficulties posed by the postmodern world's transformations. Social implications: Young people are more conscious and involved citizens as well as more responsible future members of the New Economy thanks to the competencies they have acquired. Originality/value: The paper reconstructs the tools, strategies, and perspectives of young people towards the agency opportunities provided by social entrepreneurship. The knowledge that was gathered was examined in light of the project's competency-based competence issues.
Market Orientation's Neglected Role in Marketing Exploitation and Exploration Tradeoffs Zainul Wasik; Candraningrat; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.23

Abstract

The goal of marketing exploitation methods, sometimes referred to as marketing exploration, can be to increase the company's knowledge and capabilities or to improve its current capabilities. According to a study on organisational strategy and learning, using both strategies can compromise each company's operational processes and harm its financial success. Market organisation, in our opinion, facilitates the flow of market information between the two strategy processes, integrates the two strategies by acting as a dynamic market, and aids businesses in integrating marketing exploitation and exploration strategies. Using complementary high-level marketing exploration and marketing exploitation strategies, companies with strong market orientation can improve the financial performance of new products, as measured at two different points in time, according to a study of the packaged food industry in Indonesia. However, as the trade-off foresees, businesses with a poor market orientation are unable to benefit from these techniques.
The Impact Of Market Orientation In Corporate Strategy On The Development Of New Products Zainul Wasik; Purnamasari, Wulan; Lia Febria Lina
Journal of Managerial Sciences and Studies Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i1.34

Abstract

In this research, we suggest that corporate strategy affects market orientation, which in turn affects new product activity both directly and indirectly. Thus, we create a framework that connects companies' focus strategies, customer and competitor orientation, and relative emphasis on cost leadership, product differentiation, and focus strategies to new product creation and activity for introduction. Using this approach, we create a simultaneous equations model that is evaluated using survey data from 175 Indonesia companies in the manufacturing sector, spanning various industries and sizes. The unexpected conclusions are that competitor orientation has a negative direct impact on new product activity and a favorable indirect effect through customer orientation, and that a stronger emphasis on a focus strategy leads to a decreased emphasis on consumer orientation. We talk about how these discoveries affect theory and practice.
An Overview and Framework for a Marketing Viewpoint on Digital Business Models Candraningrat; Niken Savitri Primasari; Zainul Wasik
Journal of Managerial Sciences and Studies Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i1.36

Abstract

The market is being transformed by strong digital developments. To deal with these changes, businesses can use digital business models. The focus of this special issue is digital business models. We discuss their relevance, propose a conceptual framework, and discuss how digital business models affect markets, businesses, and their performance. In this issue, we introduce various papers and show how each fits into the conceptual framework. We discuss four important future research topics.
Social Media Strategy Approach Zainul Wasik; Saifuddin, Muchammad; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i1.68

Abstract

This article aims to investigate two main areas: first, to examine the reasons for businesses to create brand pages on social media, as well as their use, tactics and policies, and the expected outcomes; second, how users benefit from these pages, as seen from the company's perspective. In this study, a qualitative research methodology was applied. Initial evidence of the steps taken by their organizations was obtained through face-to-face interviews with 15 marketing managers who oversee their companies' social media presence. activities, including initial evidence of the steps taken by businesses, the reasons behind their involvement, and the results achieved. The main activities of the companies included prize competitions, announcements of new goods and services, fan interaction, provision of useful information, and customer support. With fans, offering useful guidance and information, and handling complaints from customers. The main forces behind this trend were the growing influence of social media, the existence of rivals, strategies from the head office, and the need to save expenses. Engaging with customers, fostering a relationship with them, raising brand recognition, and promoting customer engagement advertising goods and services, and acquiring new clients. The main expected outcomes for the firms were stated to be higher sales and more focused client acquisition. Given the qualitative character of the study and the developing area of social media research, the findings of this investigation should be regarded as preliminary and exploratory in nature, since the social media environment in which they are being refined is still being worked out. Interviewing companies from other industries and social media users would yield a more thorough comprehension of the topic. This essay offers suggestions for social media management strategies as well as some opportunities for business managers. Given the growing importance and penetration of social media in business, this article provides an exploration of how businesses can use social media content.
Co-Authors Achmad Saiful Ulum Candraningrat, C. Candraningrat Candraningrat, C. Candraningrat2 Candraningrat, Candraningrat Catur Nugroho, Kuncoro Didik Setiawan Dody Suhermawan Febria Lina, Lia Iswanto, Dedy Kuncoro Catur Nugroho Lia Febria Lina Mahjudin Mahjudin MahjudinMahjudin Muchammad Saifuddin Niken Savitri Primasari Saiful Ulum, Achmad Sitinjak, Imelda Sudarnice, Sudarnice Suwandi S. Sangadji WULAN PURNAMASARI, WULAN