Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Relevance: Journal of Management and Business
Luki Sri Anggorowati
Universitas Muhammadiyah Surakarta, Universitas Boyolali
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
What Drives Green Choices? A Systematic Literature Review of Consumer Behavior and Sustainability Luki Sri Anggorowati; Ihwan Susila; Kussudyarsana Kussudyarsana; Arumugam G. Sithamparam
Relevance: Journal of Management and Business Vol. 9 No. 1 (2026): June 2026
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v9i1.14443

Abstract

The shift towards sustainable consumption patterns is becoming more urgent as awareness of environmental impacts increases. However, consumer adoption of green products still faces various barriers. This study aims to identify variables, theories, and methodologies that influence consumer behavior towards green products through a systematic literature review (SLR) of 89 scientific articles selected using the PRISMA protocol. The results show that psychological variables such as environmental concern and perceived consumer effectiveness are the main drivers of pro-environmental behavior. In addition, there is also the influence of social norms, cultural values, perceived price, and product accessibility. Theoretically, the Theory of Planned Behavior (TPB) is the most widely used approach, followed by Value-Belief-Norm (VBN) and other multidimensional models. In terms of methodology, quantitative approaches such as Structural Equation Modeling (SEM) are increasingly complemented by mixed methods and contextual analysis. The findings emphasize the importance of a holistic approach in policy development and marketing strategies to increase the adoption of green products.
Co-Authors Arumugam G. Sithamparam Ihwan Susila Kussudyarsana