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This Author published in this journals
All Journal Jurnal Ilmu Manajemen Advantage Journal of Financial and Business
Agung Gunawan
Universitas Dumai
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Electronic Word of Mouth (E-WOM) and Consumer Trust on Purchase Decisions in the Shopee Marketplace Among Generation Z Efti Novita Sari; Aryadi Aryadi; Nana Sari; Habibah Tun Nisyah; Agung Gunawan
Journal of Financial and Business Vol 3 No 1 (2026)
Publisher : Global Sustainability Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63453/jfb.v3i1.82

Abstract

the rapid growth of e-commerce has changed consumer purchasing behavior, particularly among generation z, who rely heavily on digital information before making purchasing decisions. electronic word of mouth (e-wom) and consumer trust have become two important factors influencing online purchasing behavior in marketplace platforms. this study aims to examine the influence of electronic word of mouth (e-wom) and consumer trust on purchase decisions in the shopee marketplace among generation z. this research employed a quantitative approach with an explanatory research design. data were collected through an online survey using a structured questionnaire distributed to generation z consumers who had previously made purchases through shopee. the sampling technique used was purposive sampling, and the data were analyzed using multiple linear regression analysis. the findings reveal that electronic word of mouth (e-wom) has a positive and significant effect on purchase decisions. likewise, consumer trust positively and significantly influences purchase decisions and emerges as the more dominant factor in shaping consumers' purchasing behavior. these findings indicate that although generation z actively uses online reviews, ratings, and recommendations as sources of information, their purchasing decisions are largely determined by their level of trust in the marketplace and sellers. this study contributes to the literature on digital consumer behavior and provides practical implications for e-commerce platforms and online sellers in developing strategies to improve consumer trust and effectively manage electronic word of mouth in order to encourage purchasing decisions.
Regional Fiscal Dynamics: The Influence of Local Revenue and Transfer Receipts on Capital Expenditure Rineliana Rineliana; Edi Susanto; Agung Gunawan; Omar Farrakhan Tampubolon; Dahlan Tampubolon
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): December 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1557

Abstract

This study aims to comprehensively analyze the influence of various regional income types (PAD, DAU, DBH, and Non-Physical DAK) on capital expenditure allocation across districts/cities in Riau Province. This study uses secondary data, including DAU, PAD, Non-Physical DAK, DBH, and Capital Expenditure, from BPKAD and the Directorate General of Treasury of Riau Province. Data collection uses documentation from the websites of the Directorate General of Fiscal Balance, BPKAD, and the Directorate General of Treasury of Riau Province. The development of various types of income across districts/cities in Riau Province showed a positive trend during the study period, with DBH making a significant contribution, reflecting the region's rich natural resources. The trend and growth of capital expenditure in district/city governments in Riau Province fluctuated but generally increased. However, its proportion to total regional spending is still relatively low. DBH has the most significant influence on capital expenditure in districts/cities in Riau Province, followed by DAU, PAD, and Non-Physical DAK (not significant). The high impact of DBH and DAU on capital expenditure indicates a high fiscal dependence of regional governments on central government transfers for financing infrastructure development.
Co-Authors Aryadi Aryadi Dahlan Tampubolon Edi Susanto Habibah Tun Nisyah Nana Sari Omar Farrakhan Tampubolon Rineliana, R. Sari, Efti Novita