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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Batara Wisnu : Indonesian Journal of Community Services Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Manajemen dan Ekonomi Benefit : Journal of Bussiness, Economics, and Finance Money: Journal of Financial and Islamic Banking West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Pemasaran Digital
Sari, Efti Novita
Universitas Pahlawan Tuanku Tambusai
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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BUDIDAYA JAMUR TIRAM DESA SEI JERNIH KABUPATEN KAMPAR Nany Librianty; Efti Novita Sari; Meli Saputri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2022): Volume 3 Nomor 3 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i3.12275

Abstract

Budidaya jamur konsumsi di Indonesia menunjukkan perkembangan yang menggembirakan Jamur tiram atau dengan nama latin Pleurotus ostreatus merupakan salah satu kelompok jamur yang sudah banyak dikenal karena bentuk dan ukuran tubuh buahnya yang sangat familiar di masyarakat. Jamur tiram merupakan salah satu jenis jamur yang dapat dimakan (edible) dan memiliki rasa yang cukup khas. Jamur ini juga termasuk jamur kayu yang banyak tumbuh di pokok-pokok kayu yang lapuk dan dapat tumbuh tergantung dari sumber nutrien, suhu, kelembapan, air, cahaya, udara dan keasaman. Komposisi kandungan zat nutrisi yang lengkap sangat diperlukan untuk pertumbuhan jamur tiram putih. Ampas sagu merupakan salah satu jenis bahan yang sangat diperlukan untuk membuat mutu baglog yang sesuai bagi pertumbuhan jamur tiram. Penelitian ini bertujuan untuk mengetahui pengaruh penambahan beberapa konsentrasi ampas sagu pada media serbuk gergaji terhadap produksi jamur tiram putih. Hasil penelitian menunjukkan bahwa penambahan ampas sagu mempercepat muncul badan buah dan menaikkan diameter tudung dan diameter tangkai.
Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Kopi Pada Kong Djie Café Pekanbaru Efti Novita Sari
Innovative: Journal Of Social Science Research Vol. 1 No. 2 (2021): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.941 KB) | DOI: 10.31004/innovative.v1i2.18

Abstract

Kong Djie café merupakan salah satu usaha penyedia minuman kopi. Sebagai salah satu café yang cukup terkenal di Kota Pekanbaru, Kong Djie café sangat mengutamakan penyajian kopi yang berkualitas dengan menggunakan biji kopi pilihan yang diroasting sebagai bahan baku utama minuman kopi yang disajikan. Apabila pemilik kedai kopi tersebut memiliki store atmosphere yang baik, maka akan meningkatkan jumlah konsumen sehingga pelanggan penikmat kopi pun harus terus melakukan pembelian produk-produk dari kopi Kong Djie café Pekanbaru. Tujuan penelitian ini adalah untuk mengetahui pengaruh store atmosphere terhadap keputusan pembelian kopi pada Kong Djie Cafe Pekanbaru. Penelitian ini melibatkan 40 orang pelanggan, dengan teknik pengumpulan data menggunakan angket dan data dianalisis dengan analisis regresi linier sederhana. Berdasarkan hasil penelitian diketahui:Terdapat pengaruh signifikan antara store atmosphere terhadap keputusan pembelian kopi pada Kong Djie Cafe Pekanbaru, karena nilai thitung > ttabel atau 5,133 > 1,686 dengan nilai signifikan 0,000 < 0,05. Hasil uji regresi linier sederhana menunjukkan jika store atmosphere meningkat maka keputusan pembelian kopi di Kong Djie Cafe Pekanbaru juga akan meningkat. Nilai konstanta (a) adalah 32,487 ini dapat diartikan jika store atmosphere adalah 0, maka keputusan pembelian nilainya 32,487 dan Nilai koefisien regresi variabel Store atmosphere (bX) yaitu 0,831 ini dapat diartikan bahwa setiap peningkatan store atmosphere sebesar 1 satuan maka keputusan pembelian juga akan meningkat sebesar 0,831. Besar pengaruh store atmosphere terhadap keputusan pembelian kopi pada Kong Djie Cafe Pekanbaru dalam penelitian ini adalah sebesar 40,9%.
Analisis Keputusan Konsumen Dalam Pembelian Smartphone (Studi Kasus Pada Mahasiswa Universitas Pahlawan Tuanku Tambusai) Efti Novita Sari; Risqon J Farhas; Syafriade Zulmi; M. Aminny Zakky
Innovative: Journal Of Social Science Research Vol. 1 No. 2 (2021): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.348 KB) | DOI: 10.31004/innovative.v1i2.134

Abstract

Tujuan penelitian ini adalah untuk mengetahui keputusan konsumen dalam pembelian Smartphone pada Mahasiswa Universitas Pahlawan Tuanku Tambusai. Populasi dalam penelitian ini adalah seluruh mahasiswa dan mahasiswi Universitas Pahlawan Tuanku Tambusai yang berjumlah 3803 mahasiswa. Adapun jumlah sampel ditentukan secara proporsional sebanyak 50 orang dengan teknik pengambilan purposive non probability sampling, yaitu mahasiswa dan mahasiswi Universitas Pahlawan Tuanku Tambusai yang menggunakan smartphone, serta terdaftar aktif dengan membayar SPP Dasar Tahun Akademik 2021/2022. Teknik pengumpulan data menggunakan angket dan data dianalisis dengan analisis deskriptif kuantitatif persentase. Berdasarkan hasil penelitian dapat disimpulkan bahwa; 1) Dimensi pilihan merek memiliki rata-rata tertinggi yaitu sebesar 4,19 artinya, mahasiswa mengutamakan pencarian merek yang paling sesuai meliputi ketertarikan pada merek, kebiasaan pada merek dan kesesuaian harga dengan merek menjadi hal yang paling diutamakan dalam proses keputusan pembelian. 2) Dimensi pilihan produk mendapatkan rata-rata terendah yaitu sebesar 3,59 artinya mahasiswa menganggap smartphone sudah menjadi kebutuhan biasa dan menjadi hal yang wajar setiap orang untuk memilikinya karena menjadi kebutuhan sarana berkomunikasi yang lebih luas dibandingkan penggunaan handphone GSM biasa meliputi kebutuhan, nilai, stimulus gaya hidup dan tingkat ketergantungan
The Influence Of Adaptibility And Social Media On Marketing Peformance With Brand Trust As A Moderating Variable Nova Ch. Mamuaya; Fitri Novilia; Eva Desembrianita; Efti Novita Sari; Muhammad Sabir
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peneliti meyakini kemampuan adaptasi perusahaan yang baik dan pengelolaan media sosial yang maksimal akan semakin meningkatkan kinerja pemasaran, yang pada akhirnya dapat berdampak pada meningkatnya permintaan dan angka penjualan, produk tahan lama, dan kinerja perusahaan yang berkelanjutan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori. Data dalam penelitian ini diperoleh dari metode penyebaran kuesioner kepada 150 penjual shopee yang sudah menjual produknya minimal 1 tahun dan 150 konsumen shopee yang sudah berbelanja di shopee minimal 1 tahun. Data ini bisa disebut data primer. Data yang digunakan dianalisis menggunakan alat analisis smart PLS 4.0.
PENGARUH PELATIHAN PENDIDIKAN E-MARKETING TERHADAP KETERAMPILAN DIGITAL PELAKU UMKM DI KABUPATEN KAMPAR Efti Novita Sari
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.21728

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh pelatihan pendidikan e-marketing terhadap peningkatan keterampilan digital pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Kampar. Metode studi literatur digunakan untuk menganalisis literatur-literatur yang relevan dengan fokus pada konsep e-marketing, keterampilan digital, dan implementasi pelatihan di konteks UMKM. Hasil penelitian menunjukkan bahwa pelatihan e-marketing memiliki dampak positif signifikan pada peningkatan keterampilan digital pelaku UMKM, menciptakan landasan kuat untuk beradaptasi dengan dinamika bisnis digital. Rekomendasi mencakup pengembangan program pelatihan yang lebih terfokus dan kolaborasi aktif antara pemerintah daerah, lembaga pendidikan, dan sektor bisnis.
The Effect of Customer Engagement, Content Personalization, and Trust on Purchasing Decisions in Indonesian E-commerce: A Case Study on the Fashion Industry Suryati Suryati; Efti Novita Sari; Eva Yuniarti Utami
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.453

Abstract

An in-depth understanding of the elements influencing consumer behavior is necessary given the constantly changing environment of e-commerce in the Indonesian fashion industry. This study looks into how trust, content personalization, and customer engagement affect consumers' decisions to buy. Using Structural Equation Modeling, a quantitative analysis examines a sample that reflects the heterogeneous consumer base of Indonesian e-commerce. The measuring model demonstrates strong psychometric qualities, and analyses of discriminant validity attest to the latent constructs' uniqueness. Fit indices support the structural equation model's suitability, while regression analysis demonstrates the importance of trust, content personalization, and customer engagement in influencing purchase decisions. Future research directions and their practical implications for enterprises are highlighted.
The Impact of Digitalization on Strategic Management: A Bibliometric Analysis of Technology Integration in Strategic Decision Making Loso Judijanto; Moh. Hafidurrahman; Efti Novita Sari; Suriah Hanafi
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.455

Abstract

This research conducts a comprehensive bibliometric analysis to explore the impact of digitalization on strategic management, with a specific focus on the integration of technology in strategic decision-making. The analysis spans the years 2002 to 2023, incorporating peer-reviewed articles and conference papers from prominent databases such as Scopus, Web of Science, and PubMed. The study employs citation analysis, co-citation analysis, and keyword analysis to uncover influential works, thematic clusters, and prevalent research themes within the literature. Key findings reveal a steady increase in publications over the past two decades, indicative of the growing scholarly interest in the intersection of digitalization and strategic decision-making. Seminal works, including "Implanting strategic management" by Ansoff et al. and "Strategic Management: Concepts & Cases Competitiveness and Globalization" by Hitt et al., continue to wield substantial influence. Clusters identified through co-citation analysis reflect themes such as digital business, SME strategies, customer-centric approaches, and the integration of artificial intelligence. Keyword analysis underscores the prominence of terms like development, capability, and the digital economy, signifying a comprehensive exploration of the multifaceted nature of digitalization's impact on strategic decision-making. The analysis also highlights evolving research agendas, with a shift towards dynamic capabilities, digital platforms, and customer-centric strategies. This research contributes to the understanding of the current state of research in digitalization and strategic management, offering insights for scholars, practitioners, and policymakers navigating the dynamic landscape of digital transformation.
THE INFLUENCE OF POSITIVE EMOTION ON IMPULSE BUYING WITH STORE ATMOSPHERE AS A MODERATING VARIABLE Ade Nurhayati; Cahyaning Raheni; Syarifuddin Arief; Indra Maulana; Efti Novita Sari
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12043

Abstract

Abstract Researchers believe that Positive Emotions can significantly influence the Impulse Buying variable because the more emotional a person is, the more emotional they are because they have no financial problems, get good religious and social studies, and have a happy family who no longer think about prices when shopping. Apart from that, researchers also have a second belief, namely that the Store Atmosphere variable is able to moderate these two variables. This research is quantitative research with an exploratory approach. The data collected in this research used a questionnaire method for 300 people who had incomes above 20 million. This data is called primary data. The data used and collected were analyzed with Smart PLS 4.0. The research results showed that the Positive Emotions variable had a positive relationship and a significant influence on Impulsive Buying and the Store Atmpaoshere variable could moderate the relationship between these two variables. Keywords : Emotion Positive, Buying Impulse, Store Atmosphere
THE INFLUENCE OF USER INTERFACE ON PURCHASING DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE Hermawan Hermawan; Efti Novita Sari; Erina Alimin; Mila Diana Sari; Muhamad Risal Tawil
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13947

Abstract

This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as initial milestones for finding novelty and strengthening the research gaps that exist in this research. The data used in this research was distributed to 400 Owner of Madura Store spread throughout Indonesia. The questionnaire distributed contained 5 statements on 16 questions, namely strongly agree sentences, agree sentences, normal/average sentences, disagree sentences, and strongly disagree sentences. These data were analyzed using the smart PLS 4.0 analysis tool with the hypothesis below. The result in this article show the hypothesis which started from the researcher's assumptions, namely the User Interface variable, can have a positive relationship direction and a significant influence on Purchasing Decisions can be proven because the P-Values value is positive and is below the level the significance of 0.05 is 0.009. This can be caused by the simplicity of the system and the ease of product transactions, enabling consumers to immediately make purchasing decisions. Apart from that, the next column shows that the Brand Image variable can strengthen the influence of the User Interface variable on purchasing decisions because the P-Values value is positive and is below the significance level of 0.05, namely 0.000, which is more significant than the direct test of 0.009. Thus, it can be concluded that the first and second hypotheses in this research can be accepted and proven. Keywords: User Interface, Purchasing Decisions, Brand Image
Peran Sosial Media Marketing dalam Perkembangan Usaha Air Minum dalam Kemasan (Studi Kasus pada Air Minum Arcos) Raisya Salsabilla; Fazilla Amalia; Aisyah Sri Wahyuni; Efti Novita Sari
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 1 (2023): Juni: Prosiding Seminar Nasional Manajemen dan Ekonomi,
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i1.437

Abstract

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.
Co-Authors Ade Nurhayati Aisyah Sri Wahyuni AMELIA, NUR Anita Bawaiqki Wandanaya Arief, Ilham Aryadi Aryadi Atik Andhayani Bustami Bustami Bustami Bustami Cahyaning Raheni Didit Hadayanti, Didit Dominica Maria Ratna Tungga Dewa Erina Alimin Eva Desembrianita Eva Yuniarti Utami Fazilla Amalia Fitri Novilia Fitri, Sari Frans Sudirjo Hafidurrahman, Moh hasan, samsurijal Hermawan Hermawan Hidayat Hidayat Indra Maulana Iwan Henri Kusnadi Leni Agustina Loso Judijanto M. Aminny Zakky Meli Saputri Mila Diana Sari Mohd. Winario Muhamad Risal Tawil Muhammad Aminny Zakky Muhammad Fachmi Muhammad Jufri Muhammad Sabir Muhammad Syaipudin Muhammad Zakir Mustafa, Fahrina Nany Librianty Nova Ch. Mamuaya Nur El Ikhsan Nurul Qisthi Nurwijayanti Raisya Salsabilla Riesna Apramilda Risqon J Farhas Rizqon Jamil Farhas Samsurijal, Samsurijal Saru Reza Suhud, Aris Suriah Hanafi Suryati Suryati Syafriade Zulmi Syarifuddin Arief Wahyu Febri Ramadhan Sudirman Wisnu Wardana, Yoga Fortuna YULIANI Zulmi, Syafriade