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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi AKRAB
kartika, widyaningtyas virgo
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Languange, Linguistic, Communication & Media Social Sciences

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KETERLIBATAN MEDIA MASSA ONLINE (NEW MEDIA) DALAM PEMBERITAAN KONFLIK SOSIAL kartika, widyaningtyas virgo
Jurnal Ilmu Komunikasi AKRAB Vol 2, No 1 (2017)
Publisher : Jurnal Ilmu Komunikasi AKRAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.765 KB)

Abstract

ABSTRACTMass media involvemet in reporting a social conflict event is an inevatibility. It is due to the fact the conflict is a news value, despite of that other news value elemets are proximity, actuality, factuality, human interest and popularity. Presenting news related to a conflict event by related mass media, it brings logical consequence per se towards the position or alignment of the mass media institution against the ongoing domain of the conflict. This article is the study result of the writer applying literature study method in analyzing the involvement of online mass media in reporting social conflict event. The writer writes that there are several interesting points occured when online mass media reporting a social conflict. First, online mass media tends to prioritize actuality in delivering information to public despite of news accuracy (factuality). Second, actuality in delivering news to public will cause reporting news bias. Third, online mass media tends to perform alignment by becoming story teller of a social confliect and plays its role as conflict intensifier and conflict diminisher.Keywords: Online Mass Media, Social Conflict, Mass Media Alignment, Reporting
Word of Mouth Marketing: Perempuan sebagai Sales Forces dan Persuader dalam Dinamika Kelompok Bisnis Tupperware Kartika, Widyaningtyas Virgo; Suparno, Basuki Agus; Rochayanti, Christina
Jurnal Ilmu Komunikasi Vol 23 No 2 (2025): Agustus
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v23i2.15335

Abstract

Marketing communication plays a crucial role in the overall mission of marketing, serving as a key determinant of its success. One of the most influential forms of this communication is word-of-mouth marketing (WOMM), which has become a powerful force in direct marketing. Interestingly, WOMM is often driven by women, who, based on various studies, possess significantly stronger verbal communication abilities than men. This makes the phenomenon of women engaging in WOMM—particularly as part of the sales force for Tupperware within women communities in Kulon Progo Regency—both compelling and important to explore. These women operate in a dual role: as persuasive marketers and as loyal consumers. This study employs a case study approach, focusing on a community of Tupperware users in Kulon Progo. The findings reveal that WOMM, as carried out by women in both their roles as sellers and consumers, contributes meaningfully to building brand equity and fostering repurchase intentions within the community. Women emerge not only as unique consumers with a strong sense of group cohesion but also as persuasive influencers who drive others toward purchase decisions. In this context, they are both the persuaders and the driving force behind increased sales and sustained product loyalty for Tupperware.
Co-Authors Basuki Agus Suparno Christina Rochayanti