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All Journal Jurnal Ilmu Komunikasi AKRAB Jurnal Ilmu Komunikasi AKRAB
Yudhatama, Iranda
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Languange, Linguistic, Communication & Media Social Sciences

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MODEL PARTCIPATORY COMMUNICATION DALAM PEMBERDAYAAN KOMUNITAS PETANI Yudhatama, Iranda
Jurnal Ilmu Komunikasi AKRAB Vol 2, No 2 (2017): Jurnal Ilmu Komunikasi AKRAB
Publisher : Jurnal Ilmu Komunikasi AKRAB

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Abstract

AbstractIn the process of community empowerment there is a dimension of communication which is a way or method to disseminate and facilitate information or messages aimed at improving the quality of life of the community. One communication model in the context of community empowerment is a communication model of participatory communication based on community participation or beneficiaries, so that the empowerment messages can be effectively transformed through a partipatory dialogue model. Based on this context, this research tries to explore how communication model in the context of empowering peasant community in Nanggulan conducted by an association of Lumbung Tani which is a joint study between the facilitators of peasant empowerment (peasant activist) and peasant in relation to problems faced by peasants both in the context of policy and technical issues of cultivation. The results of this study show; (1) The facilitator plays a role as a partner for peasants to facilitate discussions and dialogues in every existing communication processs, (2) participatory and egalitarian nature that respects every vote or opinion of every individual involved in the process of engaging in Lumbung Tani; (3) pattern of communication built in Lumbung Tani, can be said as a participatory communication model.Key Words : Participatory Communication, Community Empowerment
Studi Kasus Peran Perempuan Dalam Komunikasi Pemasaran Bisnis MLM Varash Virgo Kartika, Widyaningtyas; Yudhatama, Iranda
Jurnal Ilmu Komunikasi AKRAB Vol. 9 No. 01 (2024): Desember
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

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Peran perempuan baik sebagai pelaku bisnis maupun sebagai konsumen suatu produk, pada era ini sudah merupakan keniscayaan. Hal ini dikarenakan di era saat ini, peran perempuan di bidang ekonomi relatif cukup berpengaruh baik sebagai pelaku usaha maupun sebagai konsumen. Bahkan menurut sebuah survey menunjukkan, bahwa telah terjadi pergeseran peran perempuan, di mana seorang perempuan merupakan pengendali atau mengontrol sekitar 80 persen pengeluaran rumah tangga (Kartajaya, et.al., 2005) Sementara itu, komunikasi pemasaran merupakan aspek penting dalam suatu entittas bisnis dan menjadi penentu suksesnya pemasaran yang dilakukan melalui berbagai model komunikasi.. Berdasarkan hal tersebut di atas, menjadi suatu hal yang menarik untuk diteliti terkati dengan fenomena komunikasi pemasaran yang dilakukan oleh kaum perempuan baik sebagai pelaku bisnis MLM produk Varash maupun sebagai konsumen di wilayah DIY. Medote penelitian yang digunakan adalam penelitian ini adalah metode kualitatif dengan menggunakan strategi studi kasus. Secara keseluruhan hasil studi ini menunjukkan bahwa dalam proses komunikasi pemasaran pada bisnis MLM Varash, kekuatan utamanya adalah melalui word of mouth marketing yang dilakukan oleh para ibu rumah tangga baik sebagai pelaku bisnis maupun sebagai konsumen yang relatif mempunyai peran yang relatif kuat dan dapat berdampak pada aspek penjualan produk Varash di DIY. Dalam studi ini juga menunjukkan bahwa kekuatan perempuan adalah sebagai story teller yang baik dan dapat menimbulkan sentimen positif maupun negatif bagi bisnis MLM Varash.
Komunikasi Dalam Wilayah Pembangunan dan Pemberdayaan Masyarakat Yudhatama, Iranda; Virgo Kartika, Widyaningtyas
Jurnal Ilmu Komunikasi AKRAB Vol. 10 No. 01 (2025): April 2025
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

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In the context of development and community empowerment and social change, academics and practitioners may differ somewhat regarding the terminology and definitions they use regarding the role and function of communication. However, in substance, they can be said to be relatively similar, namely, that development and community empowerment programs cannot produce social change without ongoing and socially and culturally relevant communication activities between the implementing agency for the development or community empowerment program and the beneficiary groups of the program Based on this context, this article attempts to explain the relationship between communication science and community empowerment and the role of communication in community empowerment programs through literature studies. Some of the literature that became the main study materials were books, including Designing Messages for Development Communication; An Audience Participation Based Approach, (Mody, 1998); Diffusions of Innovations, 5th Edition,(Rogers, 2003); Communication for Development and Social Change, (Servaes, 2008) and several journal articles. The results of the study show that communication is a very important factor in community empowerment, and in theory and practice there are at least three communication models that are often used, namely; (1) the innovation diffusion model; (2) the participatory communication model and (3) the ethnographic communication model.
Co-Authors Virgo Kartika, Widyaningtyas