<![CDATA[This study aims to analyze the role of the tahfidz program as a superior value in the education marketing strategy at SD Islam Al Madina, Semarang City, as well as examine the management of the tahfidz program from the perspective of Islamic education management. The phenomenon studied departs from the increasing competition of Islamic educational institutions in building an image through superior programs based on religious values. This research uses a qualitative approach with a case study type. Data were collected through semi-structured interviews, participatory observations, and documentation, with participants consisting of principals, tahfidz teachers, school staff, parents of students, and the surrounding community. Data analysis uses Miles and Huberman's interactive model which includes data reduction, data presentation, and conclusion drawn. The results of the study show that the tahfidz program is managed systematically through the POAC (planning, organizing, implementation, and evaluation) function that is integrated with the school's religious culture. The tahfidz program is also positioned as a superior value in the education marketing strategy through the formation of the image of Qur'anic-based schools, strengthening legitimacy through partnerships with Pondok Yanbu'ul Qur'an Kudus, and the publication of spiritual value-based activities. In addition, the perception of parents and the community shows a positive response because the tahfidz program is considered an investment in children's character and spiritual education. This study concludes that the tahfidz program does not only function as a learning activity, but also as a strategic instrument in branding Islamic education that is able to increase public trust and interest. The implications of this research provide a theoretical contribution to the development of value-based Islamic education management, as well as practical implications for school managers in optimizing superior programs as an education marketing strategy.]]>
