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All Journal Buletin Ilmiah IMPAS Jurnal Riset Rumpun Ilmu Tanaman
Aplonia Bani
Universitas Nusa Cendana
Agriculture, Biological Sciences & Forestry

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ANALYSIS OF BUSINESS PROFIT LEVEL AND PROCESSING PRODUCTION ELASTICITY AT CV. AMFOANG JAYA IN SIKUMANA VILLAGE, MAULAFA DISTRICT, KUPANG CITY Yosefiano Triantoro Hamu; Fredrik L. Benu; Aplonia Bani
Buletin Ilmiah Impas Vol 27 No 1 (2026): Volume: 27 No.: 1 April Edition 2026
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v27i1.28709

Abstract

This study aims to analyze the factors influencing production, business profitability, and production elasticity in a honey processing business at CV. Amfoang Jaya, Sikumana Village, Maulafa District, Kupang City. The research method used was a case study with a quantitative approach. Data were collected through interviews, observations, questionnaires, and documentation, then analyzed using business profit analysis and the Cobb-Douglas production function in natural logarithm form.The results showed that capital, labor, raw materials, and demand simultaneously significantly influenced honey production, with a significance value of 0.003 (<0.05) and a coefficient of determination (R²) of 0.877. Partially, raw materials and demand had a positive and significant effect on production, while capital and labor did not. The average total business revenue was Rp30,430,000 per month, with total costs of Rp16,800,361 per month, resulting in an average profit of Rp13,629,639 per month. The business profit level reached 81.13%, which is considered high. Maximum profit analysis indicates that optimal production is achieved at an output level of 185,000 ml per month. The results of the production elasticity analysis indicate that all input variables are inelastic, with a total elasticity of 0.688, indicating decreasing returns to scale. Therefore, CV. Amfoang Jaya's honey processing business is considered profitable, but increasing production is more effective through efficient use of production factors, particularly raw materials.
Peran Mediasi AIDA dalam Pengaruh Meta ADS terhadap Kinerja Penjualan UMKM Manoki di Kabupaten Kupang Magfirah Winanti; Aplonia Bani; Yacobus C. W. Siubelan
Jurnal Riset Rumpun Ilmu Tanaman Vol. 5 No. 2 (2026): Oktober: JURRIT: Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v5i2.10441

Abstract

This study examined customer characteristics and the effectiveness of Meta Ads on the sales performance of Manoki MSME in Noelbaki Village, Kupang Regency, with AIDA (Attention, Interest, Desire, and Action) as a mediating variable. A quantitative approach was applied to 59 respondents selected through purposive sampling based on their experience of viewing and interacting with Manoki advertisements. Questionnaire data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) in SmartPLS. Respondents were predominantly female (57.6%), aged 17-25 years (79.6%), senior high school graduates (73.5%), and students (62.7%). Meta Ads had a positive and significant effect on AIDA (t=26.065; p<0.001), while its direct effect on sales performance was not significant (t=0.496; p=0.620). Conversely, the indirect effect through AIDA was positive and significant (β=0.671; t=5.451; p<0.001), indicating full mediation. The model explained 54.8% of the variance in sales performance. Thus, Meta Ads effectiveness depends on its ability to progressively generate consumer attention, interest, desire, and purchasing action.
MANAGEMENT DECISION-MAKING STRATEGY OF HOME INDUSTRY IN LU’AT CHILI SAUCE PRODUCTION (CASE STUDY OF “SUKA MAJU” HOME INDUSTRY AT DESA NAPAN KABUPATEN TIMOR TENGAH UTARA) Elisa Sofianti Sasi; Johanna Suek; Aplonia Bani
Buletin Ilmiah Impas Vol 27 No 2 (2026): Volume: 27 No.: 2 June Edition 2026
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v27i2.30280

Abstract

Home industries are one of the economic drivers of rural communities and require proper management to develop sustainably. This study aims to analyze production costs and business profit, as well as to formulate management decision-making strategies for the “Suka Maju” home industry in Desa Napan, Kabupaten Timor Tengah Utara, which produces Lu’at chili sauce. The research method used was a case study, with primary and secondary data collected through observation and interviews. Data analysis was conducted through production cost calculation, profit and loss analysis using the variable costing method, and SWOT analysis using the IFAS and EFAS matrices. The results indicate that the Lu’at chili sauce business generates positive profit, but still faces several internal weaknesses and external threats. Based on the SWOT analysis, a decision-making strategy is needed that utilizes the business strengths and opportunities while improving weaknesses in production, marketing, management, and bookkeeping. An appropriate strategy is expected to improve business performance and maintain the sustainability of the home industry in the future.
Co-Authors Elisa Sofianti Sasi Fredrik L Benu Johanna Suek Magfirah Winanti Yacobus C. W. Siubelan Yosefiano Triantoro Hamu