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All Journal Buletin Ilmiah IMPAS
Elisa Sofianti Sasi
Universitas Nusa Cendana
Agriculture, Biological Sciences & Forestry

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MANAGEMENT DECISION-MAKING STRATEGY OF HOME INDUSTRY IN LU’AT CHILI SAUCE PRODUCTION (CASE STUDY OF “SUKA MAJU” HOME INDUSTRY AT DESA NAPAN KABUPATEN TIMOR TENGAH UTARA) Elisa Sofianti Sasi; Johanna Suek; Aplonia Bani
Buletin Ilmiah Impas Vol 27 No 2 (2026): Volume: 27 No.: 2 June Edition 2026
Publisher : Undana Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/impas.v27i2.30280

Abstract

Home industries are one of the economic drivers of rural communities and require proper management to develop sustainably. This study aims to analyze production costs and business profit, as well as to formulate management decision-making strategies for the “Suka Maju” home industry in Desa Napan, Kabupaten Timor Tengah Utara, which produces Lu’at chili sauce. The research method used was a case study, with primary and secondary data collected through observation and interviews. Data analysis was conducted through production cost calculation, profit and loss analysis using the variable costing method, and SWOT analysis using the IFAS and EFAS matrices. The results indicate that the Lu’at chili sauce business generates positive profit, but still faces several internal weaknesses and external threats. Based on the SWOT analysis, a decision-making strategy is needed that utilizes the business strengths and opportunities while improving weaknesses in production, marketing, management, and bookkeeping. An appropriate strategy is expected to improve business performance and maintain the sustainability of the home industry in the future.
Co-Authors Aplonia Bani Johanna Suek