Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal Informatic, Education and Management (JIEM)
Septta Aji Wilujeng
Haji Agus Salim Institute of Technology and Business
Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DETERMINANTS OF CUSTOMER LOYALTY IN THE BAROKAH BAKSO BUSINESS: SERVICE ETHICS AND TASTE QUALITY Septta Aji Wilujeng; Heliyani
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.457

Abstract

This study analyzes the influence of service ethics and taste quality on customer loyalty through customer satisfaction at Bakso Barokah Business. This study uses a quantitative approach through a survey technique on 100 customers who were designated as respondents . Data were analyzed using Partial Least Squares (PLS) through SmartPLS support . The study findings show that service ethics have a significant and positive influence on customer loyalty and satisfaction . Taste quality does not have a significant influence on customer satisfaction , but has a significant and positive influence on customer loyalty . On the other hand , customer satisfaction is proven to have a significant and positive influence on customer loyalty . The results of the mediation test show that customer satisfaction cannot significantly mediate the influence of service ethics and taste quality on customer loyalty . This finding indicates that customer loyalty is more influenced by service quality and direct customer experience with the products offered .
Co-Authors Heliyani