Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Journal of Sustainable Tourism and Entrepreneurship Greenation International Journal of Economics and Accounting
Gampo Haryono
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci, Jambi, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Preserving Kerinci Culture Through Tourists' Purchase Intention for Incoang Batik Gampo Haryono; Reggyant Abel Frisya; Melifia Liantifa; Rio Baviga
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 4 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i4.4157

Abstract

Purpose: This study aims to examine the influence of cultural values, local wisdom, and marketing strategies on tourists’ purchase intention toward Incoang Batik souvenirs in Sungai Penuh, as well as the role of Incoang Batik in preserving Kerinci cultural identity and the traditional Incoang script. Methodology: This study employed a quantitative explanatory research approach using survey methods through questionnaire distribution to tourists and consumers who had seen, recognized, or purchased Incoang Batik in Sungai Penuh. The independent variables were cultural values, local wisdom, and marketing strategy, while the dependent variable was tourists’ purchase intention. Results: The findings revealed that cultural values had a positive and significant influence on tourists’ purchase intention toward Incoang Batik souvenirs in Sungai Penuh. In contrast, local wisdom and marketing strategy showed no significant influence. However, simultaneously, all three variables significantly affected tourists’ purchase intention, contributing 10.4% to its variance. Conclusions: The study concludes that cultural values constitute the most influential factor in increasing tourists’ purchase intention toward Incoang Batik souvenirs. Limitations: In addition, the research relied on questionnaire-based responses and employed a quantitative approach that could not deeply explore tourists’ cultural interpretations and experiences of Incoang Batik. Contributions: This study contributes to the development of cultural tourism and the creative economy literature by integrating cultural values, local wisdom, and marketing strategy into one research model.
AI-Based E-Tourism Marketing, Electronic Word of Mouth, and Destination Image in Shaping Sustainable Tourist Loyalty: Evidence from Rural Tourism in Indonesia Gampo Haryono; Albetris Albetris
Greenation International Journal of Economics and Accounting Vol. 4 No. 4 (2026): Greenation International Journal of Economics and Accounting (September - Octob
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i4.869

Abstract

This study examines the role of artificial intelligence (AI)-based e-tourism marketing and electronic word of mouth (e-WOM) in shaping destination image and sustainable tourist loyalty in rural tourism. Using a quantitative approach with data collected from 290 respondents, this study applies Structural Equation Modeling (SEM-PLS) to analyze the relationships among variables. The findings reveal that AI-based e-tourism marketing and e-WOM significantly influence destination image, which in turn has a strong effect on sustainable tourist loyalty. In addition, both AI-based marketing and e-WOM directly affect loyalty, although their indirect effects through destination image are stronger. These results highlight the critical role of perception formation in digital tourism marketing. The study contributes to the literature by integrating technological, social, and perceptual dimensions into a unified framework and introducing sustainable tourist loyalty as a long-term outcome. Practically, the findings provide insights for tourism stakeholders in developing adaptive digital marketing strategies to enhance competitiveness and sustainability in rural tourism.
Co-Authors Albetris Melifia Liantifa Reggyant Abel Frisya Rio Baviga