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Donny Heryadi
Akademi Sekretaris Dan Manajemen Kencana Bandung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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TINJAUAN PENGGUNAAN KONTEN MEDIA SOSIAL SEBAGAI MEDIA INFORMASI DAN PUBLIKASI KEGIATAN HIPMA AD-DA’WAH BANDUNG Donny Heryadi
SECAD Vol 5 No 2 (2025): JURNAL SECAD
Publisher : SECAD

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This journal article is entitled "A Review of the Use of Social Media Content for Publicizing the Activities of HIPMA (Ad-Da'wah Mosque Youth Association) Bandung." It was written by Donny Heryadi. This study aims to examine the use of social media content to increase the effectiveness of social media in conveying information about positive activities of youth at the Ad-Da'wah Mosque in Bandung. The author describes the results of observations and analyzes data obtained in the field through the distribution of questionnaires to obtain responses regarding the use of social media content by HIPMA Ad-Da'wah in Bandung. The results show that the use of technology such as the Instagram application facilitates the dissemination of information to the congregation of the Ad-Da'wah Mosque and the community and encourages increased community participation in Ad-Da'wah Mosque activities.
TINJAUAN PENGGUNAAN KONTEN MEDIA SOSIAL PADA DEPARTEMEN SALES MARKETING DI FAVE HOTEL BRAGA BANDUNG Donny Heryadi; Ifa Alifah Nurzain
SECAD Vol 5 No 1 (2025): JURNAL SECAD
Publisher : SECAD

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Tugas akhir ini berjudul “Tinjauan Penggunaan Konten Media Sosial pada Departemen Sales Marketing di Favehotel Braga Bandung”. Ifa Alifah Nurzain menulis Tugas Akhir ini dengan dibimbing oleh Bapak Donny Heryadi, ST., M.M. Penelitian ini bertujuan untuk meninjau penggunaan konten media sosial dalam meningkatkan efektivitas penggunaan media sosial pada departemen sales marketing di Favehotel Braga Bandung. Dengan menggunakan metode deskriptif kuantitatif, penulis menggambarkan hasil observasi dan menganalisa data-data yang di peroleh di lapangan melalui penyebaran kuesioner untuk mengetahui tanggapan/respon tentang penggunaan konten media sosial di Favehotel Braga Bandung. Populasi dalam penelitian ini adalah Pengikut Akun Instagram resmi Favehotel Braga Bandung berjumlah 6.437 followers per Mei 2025. Menggunakan sampel pada penelitian ini sebanyak 98 responden, dengan rumus Slovin. Setelah melakukan analisis dan pembahasan masalah, penulis memperoleh Kesimpulan bahwa penggunaan media sosial di Favehotel Braga Bandung sudah terlaksana dengan baik dengan bobot nilai 4.027
Determinasi Motivasi Intrinsik dan Ekstrinsik terhadap Keputusan Pemilihan Program Studi Pendidikan Tinggi pada Siswa Sekolah Menengah Atas Donny Heryadi
SECAD Vol 6 No 1 (2026): JURNAL SECAD
Publisher : SECAD

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A student's decision regarding their major in higher education constitutes a pivotal milestone that heavily impacts future academic achievement, career trajectory, and overall life satisfaction. Choosing a field of study that corresponds to individual interests, aptitudes, academic performance, future aspirations, and familial backing reflects a high degree of congruence between personal potential and academic disciplines. This study aims to evaluate the impact of student motivation on major selection in higher education. Utilizing a mixed-methods design, the findings reveal that student decision-making is driven by two main dimensions: intrinsic and extrinsic motivation. Intrinsic motivation encompasses personal interest, innate talent, career aspirations, and prior academic achievements. Conversely, extrinsic motivation involves family support, peer influence, institutional reputation, school environment, and the strategic guidance provided by school counselors and student affairs coordinators. Consequently, both internal drives and external influences play a crucial role in shaping students' academic choices in higher education
Co-Authors Ifa Alifah Nurzain