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Desi Fadhillah
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Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH CITRA DESTINASI DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN KUNJUNGAN WISATA GUNUNG PANDAN DI ACEH TAMIANG (STUDI KASUS PENGUNJUNG WISATA GUNUNG PANDAN) Desi Fadhillah; Dhian Rosalina; Suri Amilia
NIAGAWAN Vol. 15 No. 2 (2026): NIAGAWAN VOL 15 NO 2 JULI 2026 - On Progress
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/ddjr7g89

Abstract

This study aims to determine whether destination image and tourist attraction influence the decision to visit the Gunung Pandan tourism site in Aceh Tamiang. The study used a sample of 96 respondents selected through the accidental sampling technique. The data analysis method employed multiple linear regression analysis, t-test, F-test, and the coefficient of determination (Adjusted R²). The results of the study show the regression equation: Y = 1.090 + 0.208X₁ + 0.511X₂ + 0.028X₃. The results of the t-test indicate that destination image has a significant effect on the decision to visit Gunung Pandan tourism in Aceh Tamiang, whereas tourist attraction does not have a significant effect on the decision to visit Gunung Pandan tourism in Aceh Tamiang. The results of the F-test show that destination image and tourist attraction simultaneously have a significant effect on the decision to visit Gunung Pandan tourism in Aceh Tamiang. The coefficient of determination (Adjusted R²) is 0.652 or 65.2%, while the remaining 34.8% is influenced by other variables outside this study.
Co-Authors Dhian Rosalina, Dhian Suri Amilia