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All Journal Jurnal Development
Dina Tariyani
Universitas Muhammadiyah Jambi
Economics, Econometrics & Finance

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EKSPLORASI FENOMENA TECHNOSTRESS DAN DIGITAL BURNOUT: STUDI KASUS BEBAN KERJA DIGITAL PADA KARYAWAN PENGGUNA MEDIA SOSIAL DAN PLATFORM E-COMMERCE Dina Tariyani; Deby Aisyah Rj Nur; Novi Peramasari
Jurnal Development Vol. 14 No. 1 (2026): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jd.v14i1.803

Abstract

This study aims to analyze the phenomenon of technostress and digital burnout among employees using social media and e-commerce platforms. The research employs a qualitative descriptive approach with a case study method involving five purposively selected informants. Data were collected through in-depth interviews and analyzed using the Miles and Huberman (1994) model, including data reduction, data display, and conclusion drawing. The results show that high digital workload, real-time response demands, and blurred work-life boundaries are the main factors contributing to technostress. These conditions may lead to digital burnout, characterized by emotional exhaustion, fatigue toward digital activities, and decreased work motivation.
Co-Authors Deby Aisyah RJ Nur Novi Peramasari