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All Journal Jurnal Development Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen dan Ekonomi Kreatif Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS)
Deby Aisyah RJ Nur
Universitas Muhammadiyah Jambi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS PERBANDINGAN BELANJA KEBUTUHAN POKOK RUMAH TANGGA DAN EFEKTIVITAS PROGRAM BANTUAN SUBSIDI DALAM PENGENTASAN KEMISKINAN DI PROVINSI JAMBI Dzulqarnain Dzulqarnain; Faradilla Herlin; Deby Aisyah Rj Nur; Agung Sandi
Jurnal Development Vol. 14 No. 1 (2026): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jd.v14i1.753

Abstract

Penelitian ini bertujuan untuk menganalisis secara komprehensif perbandingan antara belanja kebutuhan pokok rumah tangga dengan program bantuan sosial dan subsidi yang diberikan pemerintah sebagai upaya pengentasan kemiskinan di Provinsi Jambi. Fokus penelitian ini adalah 11 kabupaten/kota, yaitu Kota Jambi, Muaro Jambi, Batanghari, Tanjung Jabung Barat, Tanjung Jabung Timur, Sarolangun, Merangin, Tebo, Bungo, Kerinci, dan Kota Sungai Penuh. Data penelitian diperoleh melalui kombinasi data primer berupa survei rumah tangga dan data sekunder dari Badan Pusat Statistik (BPS), Kementerian Sosial, dan Bappeda Provinsi Jambi. Metode penelitian yang digunakan adalah pendekatan deskriptif kuantitatif dengan analisis perbandingan proporsi belanja rumah tangga terhadap total bantuan sosial yang diterima. Hasil penelitian menunjukkan bahwa pengeluaran rumah tangga miskin di Provinsi Jambi sebagian besar dialokasikan untuk pangan, yakni sekitar 57–60% dari total pengeluaran bulanan. Sementara itu, bantuan sosial yang diterima rumah tangga miskin rata-rata hanya menutupi sekitar 20–27% dari total kebutuhan pokok. Kabupaten/kota dengan tingkat kemiskinan lebih tinggi, seperti Batanghari, Sarolangun, dan Kerinci, memiliki proporsi bantuan yang relatif lebih besar terhadap pengeluaran rumah tangga, meskipun jumlahnya tetap tidak mencukupi kebutuhan dasar. Penelitian ini mengungkapkan bahwa bantuan sosial dan subsidi belum sepenuhnya efektif dalam mengurangi beban pengeluaran rumah tangga miskin. Faktor distribusi yang belum merata, nilai bantuan yang relatif kecil, serta keterbatasan akses terhadap fasilitas pendidikan, kesehatan, dan lapangan kerja menjadi kendala utama. Oleh karena itu, penelitian ini merekomendasikan optimalisasi distribusi bantuan sosial, peningkatan nilai bantuan sesuai kebutuhan riil rumah tangga miskin, diversifikasi program bantuan dalam bentuk akses pendidikan dan kesehatan gratis, serta penguatan ekonomi lokal melalui pemberdayaan masyarakat dan pembangunan infrastruktur desa. Hasil penelitian ini diharapkan dapat menjadi rujukan penting bagi pemerintah daerah dan pusat dalam merumuskan kebijakan pengentasan kemiskinan yang lebih tepat sasaran di Provinsi Jambi.
EKSPLORASI FENOMENA TECHNOSTRESS DAN DIGITAL BURNOUT: STUDI KASUS BEBAN KERJA DIGITAL PADA KARYAWAN PENGGUNA MEDIA SOSIAL DAN PLATFORM E-COMMERCE Dina Tariyani; Deby Aisyah Rj Nur; Novi Peramasari
Jurnal Development Vol. 14 No. 1 (2026): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jd.v14i1.803

Abstract

This study aims to analyze the phenomenon of technostress and digital burnout among employees using social media and e-commerce platforms. The research employs a qualitative descriptive approach with a case study method involving five purposively selected informants. Data were collected through in-depth interviews and analyzed using the Miles and Huberman (1994) model, including data reduction, data display, and conclusion drawing. The results show that high digital workload, real-time response demands, and blurred work-life boundaries are the main factors contributing to technostress. These conditions may lead to digital burnout, characterized by emotional exhaustion, fatigue toward digital activities, and decreased work motivation.
Analisis Efisiensi Modal Kerja dan Ukuran Perusahaan dalam Membentuk Profitabilitas :Studi pada Perusahan Consumer Non-Cyclicals di Bursa Efek Indonesia Periode 2021–2025 Triana Reski Putri; Rahmi Handayani; Deby Aisyah Rj Nur
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v5i2.1874

Abstract

Sektor consumer non-cyclicals merupakan salah satu sektor defensif di Bursa Efek Indonesia yang permintaannya relatif stabil terlepas dari kondisi siklus ekonomi, sehingga profitabilitas perusahaan di sektor ini menjadi perhatian penting bagi investor maupun manajemen. Profitabilitas dipengaruhi oleh berbagai faktor internal, di antaranya efisiensi pengelolaan modal kerja dan ukuran perusahaan. Penelitian ini bertujuan menganalisis secara deskriptif pola efisiensi modal kerja, yang diukur melalui Working Capital Turnover (WCTO), dan ukuran perusahaan dalam membentuk profitabilitas yang diukur melalui Return on Assets (ROA). Penelitian menggunakan pendekatan deskriptif kuantitatif dengan studi kasus pada lima perusahaan sektor consumer non-cyclicals yang terdaftar di Bursa Efek Indonesia periode 2021–2025. Data dianalisis melalui tabulasi, penyajian, dan interpretasi atas laporan keuangan tahunan perusahaan. Hasil penelitian diharapkan memberikan gambaran pola hubungan antarvariabel pada masing-masing perusahaan serta memperkaya pemahaman mengenai manajemen keuangan pada sektor tersebut.
Training, Employee Development, and Performance at PT Supraco Indonesia Jambi: Evidence from a Multiple Regression Model Ferdi Astrian; Deka Veronica; Deby Aisyah Rj Nur
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 4 No. 3 (2026): August 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/dqvq6w35

Abstract

This study examines the associations of training and employee development with employee performance at PT Supraco Indonesia Jambi. Questionnaire responses from 59 employees were analyzed using multiple linear regression. The reported model was statistically significant (F = 35.738, p < .001) and explained 56.1% of the variation in performance (R² = .561; adjusted R² = .545). Conditional on development, training had a negative regression coefficient (B = −.569, t = −4.961, p < .001), whereas development had a positive coefficient (B = .778, t = 7.750, p < .001). The predictors also showed substantial overlap (VIF = 3.877 for each), so the negative training coefficient should not be interpreted as evidence that training itself reduces performance without examining zero-order associations, coding, and possible suppression. The findings highlight the need to evaluate training and development as distinct but related constructs. Additional diagnostic analyses are required before drawing substantive conclusions about the negative conditional coefficient
Pengaruh Kemudahan dan Kepercayaan terhadap Keputusan Pembelian Melalui Shopee PayLater pada Masyarakat Kecamatan Danau Sipin Kota Jambi Vioni Cahaya Restu; Deby Aisyah Rj Nur; Lizabeth Sari Dewi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7846

Abstract

This study aims to analyze the effect of ease of use and trust on purchasing decisions through Shopee PayLater among the people of Danau Sipin District, Jambi City. This research employs a quantitative approach with an associative method. A sample of 100 respondents was selected using a purposive sampling technique based on specific criteria. Data collection was carried out by distributing questionnaires to respondents, while data analysis used multiple linear regression analysis with the aid of SPSS (Statistical Package for the Social Sciences) software. The result showed that partially, ease of use and trust have a positive and significant effect on purchasing decisions. Simultaneous testing proves that both variables have a significant effect on purchasing decisions. The coefficient of determination R2 value of 0.511 indicate that ease of use and trust are able to explain 51.1% of the variation in purchasing decisions, while the remaining 48.9% is explained by other variable outside the research model. The study finding indicates that ease of use and trust in the service are important factors in the public’s decision to use Shopee PayLater as a payment method in e-commerce transactions.
Analisis Strategi Digital Marketing pada Usaha Pakaian melalui Platform TikTok Shop di Kota Jambi Agus Faisal; Mustika Mustika; Deby Aisyah Rj Nur
Jurnal Manajemen dan Ekonomi Kreatif Vol. 4 No. 4 (2026): Oktober: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v4i4.857

Abstract

The objective of this study is to determine how the concept of digital marketing strategy is implemented in clothing businesses through the TikTok Shop platform. The research method and type used by the researcher in this study is a qualitative research approach. Data collection techniques in this study were in the form of observation, interviews, and documentation. Based on the research results, it states that the role of digital marketing strategies. Meanwhile, the digital marketing strategies used are social media marketing, namely by using social media to promote products or services. This strategy is effective for increasing sales and building brand awareness, the second is affiliate marketing, which is a digital marketing strategy that involves collaboration between companies and third parties known as affiliators. Lastly is the influencer, where using influencers usually relies more on conventional marketing methods such as mass media advertising, direct promotion, traditional digital marketing such as PPC (Pay-Per-Click) or SEO (Search Engine Optimization) ads, and other promotional activities that did not involve the role of influencers, In implementing company operations, the company certainly encounters an obstacle.
Co-Authors Agung Sandi Agus Faisal Deka Veronica Dina Tariyani Dzulqarnain Dzulqarnain Faradilla Herlin Ferdi Astrian Lizabeth Sari Dewi Mustika Mustika Rahmi Handayani Triana Reski Putri Vioni Cahaya Restu