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All Journal Indonesian Journal of Innovation Multidisipliner Research Jurnal Pendidikan dan Kebudayaan Jurnal Pendidikan dan Kebudayaan
Ai Karlina
Universitas Muhammadiyah Bandung
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Cybersecurity Awareness Terhadap Kerentanan Mahasiswa Universitas Muhammadiyah Bandung Dalam Menghadapi Penipuan Digital Ai Karlina; Meutia Anilfa Fajariah; Nadia Azzahra Fadhilah; Shidqi Rafially; Arina Shabrina
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1801

Abstract

Perkembangan media digital telah meningkatkan kemudahan akses informasi dan aktivitas daring, tetapi juga diikuti oleh meningkatnya risiko penipuan digital yang menyasar berbagai kalangan, termasuk mahasiswa. Cybersecurity awareness diduga berperan penting dalam memengaruhi kerentanan individu terhadap penipuan digital, namun penelitian yang secara khusus menguji hubungan tersebut pada konteks mahasiswa masih terbatas. Penelitian ini bertujuan menganalisis pengaruh cybersecurity awareness terhadap kerentanan mahasiswa Universitas Muhammadiyah Bandung (UMB) dalam menghadapi penipuan digital. Penelitian menggunakan pendekatan kuantitatif dengan desain korelasional terhadap 107 mahasiswa aktif UMB yang dipilih melalui teknik convenience sampling. Data dikumpulkan menggunakan kuesioner daring yang terdiri atas 13 aitem skala Cybersecurity Awareness dan 15 aitem skala Kerentanan terhadap Penipuan Digital. Kedua instrumen dinyatakan valid (r-hitung > r-tabel 0,190) dan reliabel (Cronbach's Alpha = 0,773 dan 0,838). Data dianalisis menggunakan uji korelasi Pearson dan regresi linear sederhana. Hasil menunjukkan hubungan positif yang kuat dan signifikan antara cybersecurity awareness dan kerentanan terhadap penipuan digital (r = 0,798; p < 0,001), dengan cybersecurity awareness menyumbang 63,7% variasi skor kerentanan (R² = 0,637; F = 184,59; p < 0,001). Arah hubungan yang positif mengindikasikan bahwa peningkatan pengetahuan keamanan siber tidak serta-merta menurunkan kerentanan apabila belum diikuti oleh perilaku pencegahan yang konsisten. Temuan ini menegaskan pentingnya program literasi keamanan siber di perguruan tinggi yang tidak hanya berorientasi pada peningkatan pengetahuan, tetapi juga pada penguatan keterampilan perilaku dalam menghadapi modus penipuan digital yang terus berkembang.
Pengaruh Fear of Missing Out (FOMO) Terhadap Perilaku Impulse Buying pada Konsumen Generasi Z di TikTok: Studi Literatur Ai Karlina; Anjani
Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Vol. 6 No. 2 (2026): Juli: Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurdikbud.v6i2.12722

Abstract

The rapid growth of TikTok as a social commerce platform has shaped new consumption patterns among Generation Z through easy access to information, interactive features, and high exposure to marketing content. One psychological factor believed to reinforce this tendency is Fear of Missing Out (FOMO), an anxious feeling that arises when individuals perceive themselves as at risk of missing out on trends, information, or important opportunities in the digital sphere. This study aims to examine the influence of FOMO on impulsive buying behavior among Generation Z TikTok users using a literature review method. The review synthesizes relevant national and international journals published between 2013 and 2025. The results show that FOMO plays a significant role in driving impulsive buying, particularly when users are exposed to TikTok features such as viral content, time-limited offers, promotional countdowns, limited stock notifications, and live shopping sessions that enable direct interaction with sellers and influencers. Unlike previous studies that generally focus on a single feature or platform, this study proposes a conceptual framework that integrates multiple TikTok features into one model linking FOMO and impulsive buying. This exposure generates emotional pressure that makes decision-making faster and less rational. These findings underline the importance of improving digital literacy so that Generation Z can better manage consumptive urges amid increasingly aggressive marketing strategies. This study concludes that FOMO is the key psychological factor linking TikTok's marketing strategy with the emergence of impulsive buying behavior, and recommends further quantitative research to measure this influence more thoroughly.
Pengaruh Fear of Missing Out (FOMO) Terhadap Perilaku Impulse Buying pada Konsumen Generasi Z di TikTok: Studi Literatur Ai Karlina; Anjani
Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Vol. 6 No. 2 (2026): Juli: Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurdikbud.v6i2.12722

Abstract

The rapid growth of TikTok as a social commerce platform has shaped new consumption patterns among Generation Z through easy access to information, interactive features, and high exposure to marketing content. One psychological factor believed to reinforce this tendency is Fear of Missing Out (FOMO), an anxious feeling that arises when individuals perceive themselves as at risk of missing out on trends, information, or important opportunities in the digital sphere. This study aims to examine the influence of FOMO on impulsive buying behavior among Generation Z TikTok users using a literature review method. The review synthesizes relevant national and international journals published between 2013 and 2025. The results show that FOMO plays a significant role in driving impulsive buying, particularly when users are exposed to TikTok features such as viral content, time-limited offers, promotional countdowns, limited stock notifications, and live shopping sessions that enable direct interaction with sellers and influencers. Unlike previous studies that generally focus on a single feature or platform, this study proposes a conceptual framework that integrates multiple TikTok features into one model linking FOMO and impulsive buying. This exposure generates emotional pressure that makes decision-making faster and less rational. These findings underline the importance of improving digital literacy so that Generation Z can better manage consumptive urges amid increasingly aggressive marketing strategies. This study concludes that FOMO is the key psychological factor linking TikTok's marketing strategy with the emergence of impulsive buying behavior, and recommends further quantitative research to measure this influence more thoroughly.
Co-Authors Anjani Meutia Anilfa Fajariah Nadia Azzahra Fadhilah Shabrina, Arina Shidqi Rafially