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All Journal International Journal of Small and Medium Enterprises and Business Sustainability
Thi Huong Mai
University of Labor and Social Affairs Hanoi, Vietnam
Economics, Econometrics & Finance

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The Effect of Equity Perception on The Intention to Fraud in Medical Examination and Treatment with Health Insurance Cards in Vietnam Thi Huong Mai; Thi Mai Mai
International Journal of Small and Medium Enterprises and Business Sustainability Vol. 7 No. 3 (2022): November
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis Universitas Trisakti

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Abstract

Health insurance is a hedge against financial risks, unexpected health losses, and expenditures (Folland, 2009). Therefore, health insurance helps to ensure social security. Health insurance is an important instrument to reduce the financial burden on people in general and beneficiaries in particular when providing medical care, thus making health services more accessible. In their efforts, the governments of all countries are aiming to make this type of insurance nationwide and comprehensive. However, along with the aim of increasing the coverage for the people related to medical examination and treatment costs, now a large part of the people is taking advantage and abusing the health insurance fund for personal interests. In the world, research on insurance fraud and abuse has been done in ethical or social aspects. However, the profiteering and abuse of health insurance funds in Vietnam is now attributed to many loopholes in the implementation process, thus leading to the idea that if others can do it, we can also do it. This study is conducted to examine the influence of perceived fairness in terms of the process, attitude, and distribution outcomes on the intention to fraud from health insurance. The sample of this study included 139 people who received medical examination and treatment with health insurance cards at hospitals in Hanoi city.
The Antecedents of Customer Loyalty: A Study for Life Insurance in Vietnam Thi Huong Mai
International Journal of Small and Medium Enterprises and Business Sustainability Vol. 8 No. 2 (2023): July
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis Universitas Trisakti

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Abstract

In the context of increasingly fierce competition, retaining customers as well as promoting repurchase behavior is the foundation for companies to create and maintain sustainable business performance. Therefore, customer loyalty is considered an essential goal for the existence and development of every business. Building a loyal customer base has become a major goal in marketing programs (Karyose et al., 2017) and is considered an important goal for the survival and growth of a business. It is also an important basis for developing a sustainable competitive advantage, where the life insurance industry is no exception (Ruefenacht, 2018). Although the existing service marketing literature has extensively studied customer loyalty and revealed several customer loyalty premises, such as the discovery of trust (Van Tonder, 2016), customer value (Ishaq, 2012), service value (Li and Green, 2011), and most notably, satisfaction (Akbar and Parvez, 2009). However, studies that specifically address such loyalty in relation to the features of the insurance sector are scarce (Guillen et al., 2012). This study aims to explore the relationship between customer satisfaction and customer loyalty in the life insurance sector with the mediating variables of trust. The research results are the premise to propose solutions to promote customer loyalty as well as increase the intention and behavior of buying life insurance in Vietnam today.
The Impact of Rewards and Intrinsic Motivation on Performance of Employees in the Private Sector in Vietnam. Thi Huong Mai; Thi Yen Mai
International Journal of Small and Medium Enterprises and Business Sustainability Vol. 4 No. 3 (2019): November
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ijsmebs.v4i3.20474

Abstract

This study intended to evaluate and investigate motivation and its effects on performance of employees comprehensively in the working context. This research was conducted in the private sector in Vietnam through an online survey using a list of structured questionnaire. Data collected from the survey was processed by SPSS statistical analysis software. Data analysis results suggest that two factors tested: rewards and intrinsic motivation, both have significant and positive influences on performance of employees. Moreover, it admits the higher weight of intrinsic motivation out of rewards in the final performance of employees. In practice, the study provides a new approach in the way a reward system designed and how to maintain the motivation of employees. Last but not least, it suggests that motivation of employees should be taken into account when assigning a task or offering a job position.
Attitude to Behavior of Buying Life Insurance in Viet Nam Thi Huong Mai; Bich Hong Hoang
International Journal of Small and Medium Enterprises and Business Sustainability Vol. 5 No. 3 (2020): November
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ijsmebs.v5i3.20519

Abstract

Life insurance is a civilized foundation of a country. The value of insurance products is becoming more and more useful over time and is the basis for a comprehensive social security ensuring. However, despite the values and benefits of these products, people's attitudes towards life insurance are still disinterested. This study aims to quantify people's attitudes towards life insurance in Hanoi market with 471 sample surveys. Through analyzing the effects of 3 variables which are risk attitude, benefits perception and risks perception to measure attitudes towards the buying life insurance. This research will be useful for improving the way Hanoi people in particular and Vietnamese people in general adopt a positive attitude to life insurance, thereby promoting the intention and behavior to buy products.
The Study on the Intention to Withdraw Lump-sum Social Insurance of Employees in Vietnam Based on the Theory of Planned Behavior (TPB) Thi Huong Mai; Thi Mai Mai
International Journal of Small and Medium Enterprises and Business Sustainability Vol. 6 No. 2 (2021): July
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ijsmebs.v6i2.20558

Abstract

Pensions play an important role in social security system of a nation. It helps reduce poverty among the elderly and ensures a decent standard of living after retirement. However, due to the impact of many economic and demographic variables, members of the system may leave the system earlier than supposed when they decide to have early retirement or lump-sum withdrawal of social insurance benefits before retirement age (Argento et al., 2015). There are many types of early retirement withdrawals such as hardship withdrawals, loans (withdrawals of a portion of your own retirement plan money, withdrawals, and transfers to another form of retirement accumulation. Motivations for early withdrawal may be different for each individual. In 2020, however, under the impact of the Covid-19 pandemic, lump-sum early retirement withdrawal becomes a more attractive option for individuals (Lee andHanna, 2020). Accordingly, this study aims to examine the factors affecting the intention to withdraw lump-sum social insurance benefits of employees through a survey of 250 participants that are currently in Vietnam, thereby providing policy recommendations to finalize legislation on social insurance and ensure the rights of workers.
Co-Authors Bich Hong Hoang Thi Mai Mai Thi Yen Mai