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All Journal SEEIJ (Social Economics and Ecology International Journal) Journal of Sustainable Community Development (JSCD) Jurnal Pendidikan Indonesia (Japendi)
Ong, Leonnard
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Efek Brand Ambassador Terhadap Keputusan Beli Melalui Media Sosial Pond's Ong, Leonnard
Journal of Sustainable Community Development (JSCD) Vol 5 No 2 (2023): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v5i2.100

Abstract

Persaingan semakin ketat dan meningkat pada perusahaan nasional maupun multinasional. Perusahaan perlu memberikan inovasi ide pelayanan yang baik untuk menjelaskan kebutuhan pelanggan agar dapat terus berkembang dan diikuti pasar. Industri kosmetik Indonesia tumbuh dan berkembang pesat menjadikan indikator peningkatan tingkat persaingan antar perusahaan, sampai saat ini data Kementerian Perindustrian (Kemenprin) mencatat industry kosmetik perkiraan telah mencapai 760 lebih perusahaan di Indonesia. Persaingan yang semakin ketat membuat perusahaan menetapkan berbagai strategi untuk membantu memasarkan dan mempromosikan produknya. Salah satunya melalui pengunaan brand ambassador. POND’S merupakan perusahaan kosmetik yang menggunakan brand ambassador, yaitu Wendy Red Velvet asal Korea Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh dan besaran pengaruh brand ambassador melalui media sosial terhadap keputusan pembelian produk POND’S dengan metode kuantitatif. Temuan memperlihatkan brand ambassador dan sosial media marketing menunjukkan pengaruh kuat terhadap keputusan pembelian
The Influence of Incentives, Quality, and Product Availability on Attitude toward Purchase Decision of Battery Electric Vehicle at the Greater Jakarta Sonhaji, Sonhaji; Ong, Leonnard
Social Economics and Ecology International Journal (SEEIJ) Vol. 8 No. 2 (2024): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v8i2.11607

Abstract

Transport and mobility have significant contributions to the emissions in urban cities in Indonesia. The Indonesian government has supported the adoption of electric vehicles (EVs) as part of the commitment to zero emissions by 2060. According to The Association of Indonesia Automotive Industries (GAIKINDO), in 2022 the electric vehicle contributes 1.49% of the total domestic passenger car sales in Indonesia. This EV population was too small compared to what the government targeted for the adoption of EVs. This study aims to analyze the influence of government incentives, product quality, and product availability on consumer’s attitudes toward purchase decisions of battery electric vehicles (BEV). A sample of 149 respondents, who have a driving license, live in the greater area of Jakarta were collected through a questionnaire-based primary data. Through a rigorous procedure of structural equation modeling (Smart-PLS), it is found that variables of government incentives and product quality have no significant effect on consumer purchase decision for BEVs. Product availability and attitude variable has positive and significant effect on consumer purchase decision for BEVs. Moreover, the product availability variable is imperative since it is found to be the most significant variable construct. Thus, as the managerial implication, BEV dealer and manufacturer could consider the availability of various choices of electric cars with the price and driving range capabilities. Future research is recommended to cover all types of EVs, collect wider respondents on different areas and also explore different variables that influence EV customer purchase decision.
Antecedent of Private University Lecturers’ Participation and E Learning Platforms Ong, Leonnard
Jurnal Pendidikan Indonesia Vol. 6 No. 7 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i7.8467

Abstract

The aim of the study is to explore the relationship between e-learning platform preferences and lecturers’ participation on e-learning. Data were collected using questionnaires distributed to 59 lecturers of a university. The questionnaire showed that there is a difference in the e-learning tools, techniques or platforms used by the lecturers. The results of chi square test shows that there was no significant relationship between e-learning platform preference and technical quality, learners and lecturers participaton. In addition, low level of lecturers participation depends significantly only on learners participation, while technical quality, support system quality and educational support quality did not show any significant causal relationship. Further discussion and research are needed in order to gain more dimensions of lecturers’ perspective.
Co-Authors Sonhaji Sonhaji