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Efek Brand Ambassador Terhadap Keputusan Beli Melalui Media Sosial Pond's Ong, Leonnard
Journal of Sustainable Community Development (JSCD) Vol. 5 No. 2 (2023): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v5i2.100

Persaingan semakin ketat dan meningkat pada perusahaan nasional maupun multinasional. Perusahaan perlu memberikan inovasi ide pelayanan yang baik untuk menjelaskan kebutuhan pelanggan agar dapat terus berkembang dan diikuti pasar. Industri kosmetik Indonesia tumbuh dan berkembang pesat menjadikan indikator peningkatan tingkat persaingan antar perusahaan, sampai saat ini data Kementerian Perindustrian (Kemenprin) mencatat industry kosmetik perkiraan telah mencapai 760 lebih perusahaan di Indonesia. Persaingan yang semakin ketat membuat perusahaan menetapkan berbagai strategi untuk membantu memasarkan dan mempromosikan produknya. Salah satunya melalui pengunaan brand ambassador. POND’S merupakan perusahaan kosmetik yang menggunakan brand ambassador, yaitu Wendy Red Velvet asal Korea Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh dan besaran pengaruh brand ambassador melalui media sosial terhadap keputusan pembelian produk POND’S dengan metode kuantitatif. Temuan memperlihatkan brand ambassador dan sosial media marketing menunjukkan pengaruh kuat terhadap keputusan pembelian

THE INFLUENCE OF INCENTIVES, QUALITY, AND PRODUCT AVAILABILITY ON ATTITUDE TOWARD PURCHASE DECISION OF BATTERY ELECTRIC VEHICLE AT THE GREATER JAKARTA Sonhaji, Sonhaji; Ong, Leonnard
SEEIJ (Social Economics and Ecology International Journal) Vol. 8 No. 2 (2024): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v8i2.11607

Transport and mobility have significant contributions to the emissions in urban cities in Indonesia. The Indonesian government has supported the adoption of electric vehicles (EVs) as part of the commitment to zero emissions by 2060. According to The Association of Indonesia Automotive Industries (GAIKINDO), in 2022 the electric vehicle contributes 1.49% of the total domestic passenger car sales in Indonesia. This EV population was too small compared to what the government targeted for the adoption of EVs. This study aims to analyze the influence of government incentives, product quality, and product availability on consumerâ€™s attitudes toward purchase decisions of battery electric vehicles (BEV). A sample of 149 respondents, who have a driving license, live in the greater area of Jakarta were collected through a questionnaire-based primary data. Through a rigorous procedure of structural equation modeling (Smart-PLS), it is found that variables of government incentives and product quality have no significant effect on consumer purchase decision for BEVs. Product availability and attitude variable has positive and significant effect on consumer purchase decision for BEVs. Moreover, the product availability variable is imperative since it is found to be the most significant variable construct. Thus, as the managerial implication, BEV dealer and manufacturer could consider the availability of various choices of electric cars with the price and driving range capabilities. Future research is recommended to cover all types of EVs, collect wider respondents on different areas and also explore different variables that influence EV customer purchase decision.

Antecedent of Private University Lecturers’ Participation and E Learning Platforms Ong, Leonnard
Jurnal Pendidikan Indonesia Vol. 6 No. 7 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i7.8467

The aim of the study is to explore the relationship between e-learning platform preferences and lecturers’ participation on e-learning. Data were collected using questionnaires distributed to 59 lecturers of a university. The questionnaire showed that there is a difference in the e-learning tools, techniques or platforms used by the lecturers. The results of chi square test shows that there was no significant relationship between e-learning platform preference and technical quality, learners and lecturers participaton. In addition, low level of lecturers participation depends significantly only on learners participation, while technical quality, support system quality and educational support quality did not show any significant causal relationship. Further discussion and research are needed in order to gain more dimensions of lecturers’ perspective.

The Impact of Training Development, Work Environment, Motivation and Competency on Employee Performanve: Mediated by Job Satisfaction A Case Study of PT Adhi Karya (Persero) Tbk DPKA Saputra, Meidhy Panginda; Ong, Leonnard
Return : Study of Management, Economic and Bussines Vol. 3 No. 3 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i2.211

With job satisfaction acting as a mediating variable, this study examines how employee performance is influenced by training development, work environment, motivation, and competence. Employees of PT. Adhi Karya,Tbk DPKA were given questionnaires as part of the data collection process. This study's sample consisted of 59 respondents who were selected using a proportionate and cluster sampling technique. Convergent validity, discriminant validity, composite reliability, Average Variance Extracted (AVE), Collinearity Statistics (VIF), path coefficient test, bootstrap test, and Structural Equation Modelling (SEM) test were all used to examine the data after it was processed using Smart PLS. This study indicates that motivation and training development have a positive and significant impact on job satisfaction. Job satisfaction is negatively and not significantly impacted by the work environment and skills. Additional findings show that while job satisfaction can influence employee motivation and training development, it cannot influence the work environment or competence. This research is expected to be an additional reference for company to improve quality in terms of employee performance. This research is extraordinary, for the sake of improvement in the future.

The Impact of E-Service Quality on E-Satisfaction and Loyalty in Btn Mobile: in The Evidence of BTN Mobile Banking Users in Jabodetabek Easterina, Benedicta Samantha; Ong, Leonnard
Journal Research of Social Science, Economics, and Management Vol. 3 No. 8 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i8.623

This research study the relationship and the impact of e-Service Quality on e-Satisfaction and loyalty in the BTN Mobile Banking users. This study uses modified dimensions of the E-SERVQUAL instrument to determine the e-SQ of BTN Mobile Banking service in JABODETABEK which are Personal Needs, Site Organization, User-friendliness and Efficiency. 103 respondents were involved in this study and the results showed E-SQ have significant impact to E-Satisfaction and Loyalty. Data analysis was performed using SEM-PLS. The limitations of this study are that the scope of the population is only in the special province of Jakarta, and the variables related to e-satisfaction are only emphasized from the perspective of user experience and interface while the research scope on e-satisfaction is very wide. The findings of this study show that in Internet banking, in addition to the technical and functional aspects of -SQ reflects the importance of contribution to e-satisfaction and e-loyalty.

Antecedent of Private University Lecturers’ Participation and E Learning Platforms Ong, Leonnard
Jurnal Pendidikan Indonesia Vol. 6 No. 7 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i7.8467

The aim of the study is to explore the relationship between e-learning platform preferences and lecturers’ participation on e-learning. Data were collected using questionnaires distributed to 59 lecturers of a university. The questionnaire showed that there is a difference in the e-learning tools, techniques or platforms used by the lecturers. The results of chi square test shows that there was no significant relationship between e-learning platform preference and technical quality, learners and lecturers participaton. In addition, low level of lecturers participation depends significantly only on learners participation, while technical quality, support system quality and educational support quality did not show any significant causal relationship. Further discussion and research are needed in order to gain more dimensions of lecturers’ perspective.

A STUDY ON IMPROVEMENT MARKETING PERFORMANCE OF INDONESIAN ORNAMENTAL FISH EXPORTERS Zwespana, Anastasya; Ong, Leonnard
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 10 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i10.695

Export performance is an indication of the companies’ success in the export. High export performance is important for companies in terms of ensuring sustainability in the long term. Indonesia expected to be a major player in the global economy especially for live ornamental fish export industry, so “how the marketing performance strategy in Indonesia for permanent success?” like this thought significantly raised. The objective on this research aims to examine the effect of market orientation, product innovation on competitive advantage and the effect of competitive advantage on company performance. Type of the data in this study is descriptive qualitative research. The data collection technique for this research was to conduct in-depth interviews, observations and data analysis as well as related documents. To collect quality and sufficient data, researchers will make observations and In-depth interviews for this study and will conduct interviews with 6 (Six) informants who have been selected who really understand the ornamental fish marketing in this business. Credibility or validity of the data used the triangulation procedure. The findings all participants agreed on this case study research. Overall, market orientation, product innovation, and competitive advantage are interconnected factors that can contribute to a company's market success and performance. By understanding customer needs, offering innovative products, and establishing a competitive edge, a company can position itself for success in the market.

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