Sonia Saqinah
Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia

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Analisis Saluran Pemasaran Bawang Prei (Allium ampeloprasum L.) yang Dibudidayakan di Desa Candikuning, Baturiti, Tabanan Sonia Saqinah; I Gusti Ngurah Apriadi Aviantara; I Wayan Tika
Jurnal BETA (Biosistem dan Teknik Pertanian) Vol 13 No 1 (2025): April
Publisher : Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/j.beta.2025.v13.i01.p19

Abstract

Leek (Allium ampeloprasum L.) is a kind of horticultural plant cultivated by farmers in CandikuningVillage, Baturiti, Tabanan. Based on BPS data from Bali Province in 2021, production reached 1,055tons, but there is no clear information regarding the marketing channels. This research aims to determinemarketing channels, distribution of marketing margins and profit margins, level of marketing efficiency,and the proportion of farmer involvement in leek marketing activities. The sample consisted of 30farmers, 7 collectors, 5 larges, and 5 small traders. They were specifically chosen through AccidentalSampling and Snowball Sampling procedures. The data obtained consists of qualitative and quantitativeinformation. Research findings show that there are three different trends in leek marketing channels,specifically channel 1 (farmers – collectors – wholesalers – consumers), channel II (farmers – collectors– small traders – consumers), and channel III (farmers – collectors – wholesalers – traders) small –consumer). Channel III has the highest total margin of IDR 12,467/kg, while Channel 1 has the lowest(IDR 8,467/kg). Large traders get the highest profit margin of IDR 3,546/kg, while small traders inchannel III get the lowest profit margin of IDR 1,734/kg. Channel 1 has the largest farmer's share, 67%,while channel III has the lowest, 58%. All of the channels remain in the efficient category. Based onmarketing costs, marketing margins, and farmer's share obtained, channel 1 is the most efficient