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All Journal Jurnal BETA (Biosistem dan Teknik Pertanian)
Suwardhana Adyaksa Anak Agung Putra
Program Studi Teknik Pertanian, Fakultas Teknologi Pertanian, Universitas Udayana
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology

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STRATEGI PENGEMBANGAN AGROWISATA BERBASIS ANALISIS SWOT DI UNIT USAHA AGRO MANDIRI Suwardhana Adyaksa Anak Agung Putra; I Gusti Ngurah Apriadi Aviantara; I Wayan Widia
Jurnal BETA (Biosistem dan Teknik Pertanian) Vol 3 No 2 (2015): September
Publisher : Program Studi Teknik Pertanian dan Biosistem, Fakultas Teknologi Pertanian, Universitas Udayana, Badung, Bali, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/j.beta.2015.v03.i02.p04

Abstract

The aims of this research was analyze the internal and external conditions to develop and recommend business development strategies on Agro Mandiri. This research was conducted in Agro Mandiri. The method used in this research was survey and in-depth interviews using a questionaire assistance. The data of resulting from survey and interviews were analyzed to obtain the formulation of strategies using Strengths, Weaknesses, Opportunities, Threaths (SWOT) analysis. Assessment weighting and rating done by 5 experts. The results showed that there were 3 strengths, 6 weaknesses, 4 opportunities, and 3 threats. The results of the weighting and rating assessment were 3,65 for Internal Factor Evaluation (IFE) and 3,29 for External Factor Evaluation (EFE). This value indicates a strong position in the matrix Internal External (IE) with the strategy that should be done were intensive and integrative strategies. Based on the SWOT analysis matrix, there were 4 alternative strategies with 7 programs that will be used to agrotourism develop Agro Mandiri.
Co-Authors I Gusti Ngurah Apriadi Aviantara I Wayan Widia