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All Journal SEIKO : Journal of Management & Business Jurnal Abdimas Sosial, Ekonomi, dan Teknologi TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Marie, Andhalia Liza
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : TRJ (Tourism Research Journal)

 1 
Factors Influencing Indonesian Tourists’ Interest in Visiting South Korea Marie, Andhalia Liza; Prasetio, Arton Briyan
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.256

Abstract

The purpose of this research to measure the influence of film tourism and electronic word of mouth (e-WOM) on Indonesian tourists' intention to visit South Korea, as well as determine the role of destination image in mediating the influence of film tourism elements on interest in visiting South Korea. 140 respondents, who are fans of South Korean films or dramas but haven't experienced South Korea, engaged in the online survey. This research uses SEM-PLS for primary data processing. The results of the research show that South Korean tourism films have a positive and significant influence on the formation of the destination image of the country of Ginseng among Indonesian tourists. E-WOM does not have a positive and significant effect on Indonesian tourists' intentions to visit South Korea. The destination image of South Korea has a positive and significant impact on Indonesian tourists' intention to visit. Destination image is proven to significantly mediate the influence of film tourism on the desire of Indonesian tourists to visit South Korea. Destination image is proven to significantly mediate the influence of e-WOM on Indonesian tourists' desire to visit South Korea. Keywords: destination image, electronic word of mouth, film tourism, visit intention
The Influence of Customer Satisfaction on Visiting Decisions Through Customer Loyalty at the Betawi Babeh Sadeli Restaurant, Pondok Aren, South Tangerang, Banten Province Marie, Andhalia Liza; Prasetio, Arton Briyan
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.292

Abstract

This study aims to analyze the influence of customer satisfaction on visiting decisions, mediated by customer loyalty, among consumers of Babeh Sadeli Betawi Restaurant in Pondok Aren, South Tangerang. The approach employed was quantitative, utilizing an explanatory survey method with 150 respondents selected through a purposive sampling technique. Data were collected through a closed-ended questionnaire with a five-point Likert scale and analyzed using path analysis, with the help of bootstrapping, to test the mediation effect. The results showed that customer satisfaction has a positive and significant impact on loyalty and visiting decisions, both directly and indirectly. Customer loyalty proved to be a substantial mediator that strengthens the relationship between satisfaction and visiting choices. This finding confirms that positive experiences with food, taste, service, atmosphere, and price can shape satisfaction, leading to loyalty and repeat visits. Customer satisfaction and loyalty play an essential role in retaining customers of local ethnic restaurants. The practical implications of this study suggest that restaurant managers should maintain the quality of the customer experience holistically, prioritize the authenticity of Betawi culture, and refine digital promotion strategies to enhance consumer loyalty and informed decision-making. Keywords: customer satisfaction, customer loyalty, visiting decisions
Co-Authors Natasya, Desita Aulia Prasetio, Arton Briyan Regi Muzio Ponziani Yohanes