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All Journal Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Studi Perhotelan dan Pariwisata
I Wayan Sukma Winarya Prabawa
Politeknik Pariwisata Bali, Bali, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Local Cultural Adaptation to Digital Nomad Presence: Perspective from Canggu’s Local Community Anjelia Yovanita; Ni Putu Oka Agustini; I Wayan Sukma Winarya Prabawa
Jurnal Studi Perhotelan dan Pariwisata Vol 4 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v4i1.6972

Abstract

Purpose: Analyze the cultural adaptation process of the local community in Canggu toward the presence of digital nomads based on Young Yun Kim’s Cultural Adaptation Theory.Research Methodology: A qualitative approach was employed, with data collected through observation, in-depth interviews, and documentation. Informants were selected using the snowball sampling technique, while data were analyzed through data reduction, data display, and conclusion drawing.Results: During the stress phase, the community faces language barriers, cultural differences, changes to their environment, traffic congestion and a rise in the cost of living. During the adaptation phase, the community improves its English language skills, gains an understanding of cultural differences, and adapts services and economic activities to the needs of digital nomads. During the growth phase, the community gains economic opportunities, enhances its cross-cultural communication skills, and fosters a sense of self-confidence and pride in Balinese cultural identity. Conclusions: The presence of digital nomads has encouraged a process of adaptation that not only generates economic benefits but also strengthens the cultural identity of the local community. Limitations: Limited to the perspective of the local community in Canggu and therefore does not yet include the views of digital nomads also history and cultural dynamics of Bali have not yet been studied in depth.Contributions: Enriching literature into cultural adaptation in tourist destinations from the perspective of local communities, and to formulate destination management strategies capable of promoting sustainable tourism whilst preserving local cultural identity.
Perancangan Strategi Pengembangan Desa Koja Doi sebagai Desa Wisata Berbasis Pariwisata Berkelanjutan di Provinsi Nusa Tenggara Timur Angelita Peridibua Mudamakin; I Ketut Surata; I Wayan Sukma Winarya Prabawa
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 5 (2026): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i5.2226

Abstract

This study examines the development strategy of Koja Doi Tourism Village in Sikka Regency as a sustainable tourism destination. The village has strong potential in marine tourism, local culture, and community participation, yet it still faces various challenges in its development. This study aims to identify internal and external conditions, formulate a grand strategy along with alternative strategies, and determine strategic priorities based on sustainable tourism principles. The research employed a mixed-method approach through observation, interviews, documentation, and questionnaires. Data were analyzed using SWOT analysis to identify strengths, weaknesses, opportunities, and threats, while the Analytic Hierarchy Process (AHP) was applied to determine strategic priorities. The results show that Koja Doi Tourism Village has strengths in its marine potential, local culture, and community support, while its main weaknesses lie in accessibility, human resource quality, and limited promotion. The proposed development strategy is directed toward a community-based marine ecotourism model supported by digitalization, strengthening maritime identity, low-emission tourism village development, and wellness marine tourism. The main strategic priority is the development of community-based marine ecotourism. This study concludes that stakeholder synergy through a pentahelix approach is a key factor in realizing Koja Doi Tourism Village as a competitive sustainable tourism destination.
Local Cultural Adaptation to Digital Nomad Presence: Perspective from Canggu’s Local Community Anjelia Yovanita; Ni Putu Oka Agustini; I Wayan Sukma Winarya Prabawa
Jurnal Studi Perhotelan dan Pariwisata Vol 4 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v4i1.6972

Abstract

Purpose: This study analyzes the cultural adaptation process of the local community in Canggu toward the presence of digital nomads based on Young Yun Kim’s Cultural Adaptation Theory. Existing studies on digital nomads have largely emphasized economic transformation, lifestyle changes, and tourism development, while the cultural adaptation experiences of local communities remain underexplored.Research Methodology: A qualitative approach was applied through observation, in-depth interviews, and documentation. Informants were selected using snowball sampling, and data were analyzed through data reduction, data display, and conclusion drawing.Results: The findings identify three stages of cultural adaptation. In the stress phase, the community experienced language barriers, cultural differences, environmental changes, traffic congestion, and increased living costs. In the adaptation phase, residents improved English skills, developed cross-cultural understanding, and adjusted services and economic activities to digital nomads’ needs. In the growth phase, the community gained economic opportunities, enhanced intercultural communication skills, and strengthened confidence in Balinese cultural identity.Conclusions: Digital nomad presence creates a dynamic adaptation process that generates economic opportunities while supporting the preservation of local cultural identity.Limitations: This study focuses only on the local community perspective in Canggu and does not include digital nomads’ perspectives or broader historical-cultural analysis.Contributions: This study extends cultural adaptation literature by applying Young Yun Kim’s framework to the emerging context of digital nomad tourism. It provides a local community perspective on negotiating cultural change and offers insights for sustainable destination management that balances tourism growth and cultural preservation.
Co-Authors Angelita Peridibua Mudamakin Anjelia Yovanita I Ketut Surata Ni Putu Oka Agustini