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This Author published in this journals
All Journal Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Raden Roro fatma.sarie85@gmail.com
Yayasan Kreatif Indonesia Emas, Bandung, 40281, Indonesia
Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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CUSTOMER KNOWLEDGE MANAGEMENT AND MARKET ADAPTATION IN SMALL ENTERPRISES: AN INTEGRATIVE CONCEPTUAL Raden Roro fatma.sarie85@gmail.com; Maya Ariyanti
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 13 (2024): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This conceptual paper develops an integrative framework for customer knowledge management and market adaptation in micro, small, and medium enterprises (MSMEs). Drawing on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial-ecosystem literature, it explains how customer insight, knowledge integration, market sensing, service adaptation, and evidence-based decision making can be organized into practical managerial routines. The manuscript does not claim primary survey, interview, experimental, or statistical data. It proposes a staged cycle of diagnosis, capability configuration, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention. The framework emphasizes proportionate implementation and identifies implications for owner-managers, ecosystem institutions, and future empirical research.
CUSTOMER KNOWLEDGE MANAGEMENT AND MARKET ADAPTATION IN SMALL ENTERPRISES: AN INTEGRATIVE CONCEPTUAL Raden Roro fatma.sarie85@gmail.com; Maya Ariyanti
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 13 (2024): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This conceptual paper develops an integrative framework for customer knowledge management and market adaptation in micro, small, and medium enterprises (MSMEs). Drawing on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial-ecosystem literature, it explains how customer insight, knowledge integration, market sensing, service adaptation, and evidence-based decision making can be organized into practical managerial routines. The manuscript does not claim primary survey, interview, experimental, or statistical data. It proposes a staged cycle of diagnosis, capability configuration, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention. The framework emphasizes proportionate implementation and identifies implications for owner-managers, ecosystem institutions, and future empirical research.
Co-Authors Maya Ariyanti