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All Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Sigit Yulianto Wahyu Nugroho
Universitas Muhammadiyah Surakarta
Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

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Volunteer-Based Political Communication Strategies in the 2024 Elections: A Case Study of the Bolone Mase Volunteers in Surakarta Sigit Yulianto Wahyu Nugroho; Andika Sanjaya
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7604

Abstract

The development of democracy in Indonesia has been marked by the emergence of political volunteer movements, which serve as a base of support for candidates outside the formal party structure. The emergence of these political volunteer movements signals public dissatisfaction with existing political parties. Political volunteer movements represent a new approach to garnering public support and fostering active participation. Political volunteers signify increased public engagement in democracy, boosting participation beyond the conventional parliamentary system. Political volunteers emerge from value-based politics, which has a positive impact on candidates as well as public political behavior. The presence of political volunteers in supporting a candidate during an election is crucial and essential. They serve as the candidate’s primary support base for communicating their vision and mission and mobilizing support. One group of political volunteers that has emerged in the political landscape of the 2024 presidential and vice-presidential election is the Bolone Mase volunteers. This study aims to examine in depth how the Bolone Mase volunteers formulate their political communication strategies in Surakarta, Central Java a city where the Prabowo-Gibran ticket secured a significant lead in votes. This phenomenon presents intriguing characteristics worthy of further research. The political communication strategies of the Bolone Mase volunteers are the primary focus of this study. This research aims to delve deeper into how the Bolone Mase political volunteers design their political communication strategies, including their communication methods, the types of messages they convey, the platforms they use, and the role of lobbying techniques.
Co-Authors Andika Sanjaya