Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Management Branding
Masyitah Febranti Hamzah
Universitas Muhammadiyah Mamuju
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Model Online Shopping Intensity pada Mahasiswa Perantau: Peran Loneliness, Social Media Addiction, dan Emotional Buying Masyitah Febranti Hamzah; Ramli S; Rezki Wardani
Journal of Management Branding Vol. 3 No. 2 (2026): Journal of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v3i2.110

Abstract

This study aims to examine the effect of loneliness and social media addiction on online shopping intensity through emotional buying as a mediating variable among migrant students in West Sulawesi Province. The novelty of this research lies in the proof of the integrative S-O-R model that positions emotional buying as the sole mediator linking psychological conditions to online shopping intensity. This study used a quantitative approach with a cross-sectional design, involving 276 migrant student respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) based on AMOS Version 31. The results showed that loneliness and social media addiction had no significant direct effect on online shopping intensity, but both had a positive and significant effect on emotional buying. Emotional buying was proven to act as a full mediator linking psychological factors to online shopping intensity. These findings conclude that the psychological condition of migrant students does not directly determine online shopping intensity, but must first go through an affective process in the form of emotional buying.
Co-Authors Ramli S Rezki Wardani