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All Journal Jurnal Kabar Masyarakat
Ayu Syahirah
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Penguatan Sinergi Pemerintah dan Masyarakat dalam Pengembangan UMKM Pariwisata Pantai Berbasis Digital untuk Meningkatkan Daya Saing Ekonomi Lokal Adit Setyawan; Nia Maysarah; Ayu Syahirah; Lola Widyana Binti Yunaidi; Ahmat Riduan; Al Usma Sulis; Rifa Felisa Yuda; Zainal Zainal; Fatimah Nur Khovivah; Hutri Agus Romi; Lukman Hakim
Jurnal Kabar Masyarakat Vol. 4 No. 3 (2026): Agustus: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i3.4586

Abstract

Tok Anjang Beach, located in Batu Besar Village, Nongsa District, Batam City, is a coastal tourism destination that serves as an economic backbone for surrounding Micro, Small, and Medium Enterprises (MSMEs), particularly those engaged in culinary products, local snacks, and chalet rental services. The problems faced include conventional marketing practices, low adoption of digital transactions, and suboptimal synergy between business actors and local government. This study aims to describe the synergy between the Department of Industry and Trade (Disperindag) of Batam City and the MSME community around Tok Anjang Beach in encouraging the digitalization of coastal tourism businesses to strengthen local economic competitiveness. A descriptive qualitative approach was employed through a Community Service Program (KPM), with data collected through observation, interviews, and direct mentoring of MSME actors. The results show that collaborative mentoring, including digital marketing training, business registration number (NIB) facilitation, QRIS payment adoption, and digital product catalog development, successfully increased business visibility, expanded market reach, and fostered greater awareness among MSME actors of the importance of digital transformation in strengthening the competitiveness of coastal-tourism-based local economies.
Co-Authors Adit Setyawan Ahmat Riduan Al Usma Sulis Fatimah Nur Khovivah Hutri Agus Romi Lola Widyana Binti Yunaidi Lukman Hakim Nia Maysarah Rifa Felisa Yuda Zainal Zainal