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All Journal Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Rina Rahmadani
Institut Bisnis dan Informatika Kwik Kian Gie
Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pelatihan UMKM Go Digital untuk Meningkatkan Kesiapan Menuju Pasar Global Rina Rahmadani; Yosaphat Danis Murtiharso
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 3 No. 2 (2026): April - September 2026
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v3i2.2359

Abstract

The rapid development of digital communication technology presents significant opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. While the global market is increasingly accessible through digital platforms, many local MSMEs struggle with digital literacy, branding, and cross-border e-commerce adoption. This community engagement initiative was conducted to empower local MSME entrepreneurs through structured training on digital transformation and global marketing strategies. The training program combined theoretical frameworks with practical exercises, covering digital branding, social media marketing, marketplace optimization, and cross-border logistics. Participants were guided through step-by-step practices using accessible digital tools and smartphones to enhance their promotional capabilities. The results indicate a substantial improvement in participants' understanding of digital marketing workflows and global market entry points. This initiative highlights the vital role of higher education institutions in fostering sustainable economic growth and accelerating the digital readiness of local enterprises in the competitive global economy.
Co-Authors Yosaphat Danis Murtiharso