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All Journal An-Nashiha: Journal of Broadcasting and Islamic Comunication Studies Ittishol: Jurnal Komunikasi dan Dakwah
ARIF Aminin
Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Religion Languange, Linguistic, Communication & Media Social Sciences

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Etika Qur'ani Dalam Penggunaan Ai: Strategi Pencegahan Fasad Di Ruang Publik Media Sosial ARIF Aminin; Hotmanahan Pulungan; Sholeh Fikri
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 6 No. 1 (2026): April : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation Stud
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v6i1.3370

Abstract

Perkembangan kecerdasan buatan (Artificial Intelligence/AI) dalam media sosial telah membawa perubahan besar dalam pola komunikasi publik, namun juga memunculkan potensi fasad berupa disinformasi, manipulasi opini, dan degradasi moral. Penelitian ini bertujuan untuk menganalisis peran etika Qur’ani sebagai landasan moral dalam penggunaan AI serta strategi pencegahan fasad melalui integrasi etika Qur’ani dan literasi digital. Metode yang digunakan adalah studi pustaka (library research) dengan pendekatan kualitatif melalui analisis isi terhadap berbagai literatur ilmiah, sumber keislaman, dan kajian teknologi digital. Hasil penelitian menunjukkan bahwa prinsip etika Qur’ani seperti tabayyun, amanah, ṣidq, dan ‘adl memiliki relevansi kuat dalam mengontrol penggunaan AI agar tidak menimbulkan kerusakan informasi di ruang publik media sosial. Selain itu, literasi digital berperan sebagai keterampilan praktis dalam memahami algoritma dan memverifikasi informasi. Integrasi keduanya terbukti menjadi strategi efektif dalam mencegah fasad digital dengan membangun kesadaran moral dan kemampuan kritis pengguna.
Islamic Public Speaking; Inclusive Da'wah; Young Preachers; Digital Competence Arif Aminin; Rahmad Dzulfiqri Hasbi; Hotmanahan Pulungan; Mhd Latip Kahpi
Ittishol: Jurnal Komunikasi dan Dakwah Vol 4, No 1 (2026)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/ittishol.v4i1.21089

Abstract

The transformation of digital technology has reshaped da'wah communication through increased interactivity, audience heterogeneity, rapid message dissemination, and greater risks of misinterpretation. These conditions require young preachers (dai muda) to develop communication competencies that are effective, adaptive, ethical, and grounded in Islamic values. This study aims to examine Islamic public speaking as an inclusive da'wah strategy for young preachers and to formulate a conceptual framework of competencies relevant to the digital da'wah environment. The study employs an integrative literature review with a descriptive qualitative approach. Relevant literature was retrieved from Google Scholar, Garuda, Dimensions, and national and international journal portals using keywords related to Islamic public speaking, da'wah communication, inclusive da'wah, digital da'wah, and young preachers' competencies. Thirty relevant publications, primarily from 2021–2026, were analyzed through identification, screening, eligibility assessment, qualitative content analysis, coding, categorization, cross-source comparison, and thematic synthesis. The findings demonstrate that Islamic public speaking integrates communication competence, Qur'anic communication principles, Islamic ethics, digital competence, audience understanding, and inclusive da'wah orientation. Its core competencies include communicating accurate and verified information (qaulan sadidan), delivering effective and persuasive messages (qaulan balighan), fostering empathetic and gentle communication (qaulan layyinan), using appropriate and constructive language (qaulan ma'rufan), and respecting audience dignity (qaulan kariman). These competencies are complemented by verbal and nonverbal communication skills, audience analysis, dialogical engagement, digital literacy, and constructive management of differences. Thus, Islamic public speaking should be understood not merely as a rhetorical technique but as an integrated strategic competence for developing persuasive, dialogical, moderate, adaptive, and inclusive da'wah in digitally mediated and socially diverse contexts.
Co-Authors Hotmanahan Pulungan Kahpi, Mhd. Latip Rahmad Dzulfiqri Hasbi Sholeh Fikri