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EMPOWERMENT OF PKK WOMEN IN MUARO SENTAJO VILLAGE THROUGH ORCHID CULTIVATION COMMERCIALIZATION AND DIGITAL MARKETING TRAINING Pebra Heriansyah; Seprido Seprido; Helpi Nopriandi; Wiko Susandy Edika Putra; Puti Annisa Ilhasana
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.3066

Abstract

Muaro Sentajo possesses the potential to be developed as a production hub for native orchid species due to its location within the natural habitat of orchid species in Kuantan Singingi Regency, directly bordering the Sentajo Raya protected forest. Furthermore, the village has an underutilized female labor potential, organized within the Family Welfare Movement (Pemberdayaan dan Kesejahteraan Keluarga / PKK) as the foundational collective for rural women in Muaro Sentajo. This initiative aims to provide knowledge on native orchid species, cultivation techniques, integrated systems with stingless bees (kelulut), and digital marketing. The program implemented a Participatory Action Research (PAR) approach, consisting of asset mapping, practical cultivation workshops, e-commerce platform development, and four months of intensive mentoring. This empowerment program successfully established an active orchid breeding group managing more than 15 native orchid species. Additionally, 83.66% of the participants demonstrated proficiency in operating digital marketing channels (Instagram and Shopee), resulting in the first independent commercial sales of local orchid products. The integration of local ecological assets with modern digital marketing proved effective in enhancing the economic independence of rural women and promoting sustainable community development.
Morphological Characterization of Coelogyne asperata Lindl. in Kuantan Singingi Regency, Riau Province, Indonesia Pebra Heriansyah; Elfi Indrawis; Tri Nopsagiarti; Gusti Marlina; Seprido; Puti Annisa Ilhasana; Khairina Fadillah Syaputri
JURNAL AGRONOMI TANAMAN TROPIKA (JUATIKA) Vol. 8 No. 3 (2026): Jurnal Agronomi Tanaman Tropika (JUATIKA) Vol. 8 No. 3 September 2026
Publisher : LPPM UNIVERSITAS ISLAM KUANTAN SINGINGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/juatika.v8i3.5195

Abstract

Coelogyne asperata Lindl. is a tropical orchid with distinctive vegetative and reproductive characteristics and considerable potential for ornamental cultivation and conservation. However, detailed morphological information on this species remains limited, particularly for populations in Riau Province, Indonesia. This study aimed to characterize the morphological traits of C. asperata based on quantitative characteristics of vegetative and reproductive organs. The study was conducted in Kuantan Singingi Regency, Riau Province, Indonesia, using a descriptive observational approach. Six healthy and mature individuals were selected through purposive sampling, with three measurement replicates. Morphological observations included roots, pseudobulbs, leaves, inflorescences, and flowers, following standard orchid taxonomic descriptors. The results showed that C. asperata exhibited relatively large vegetative structures, with mean leaf length and width of 55.00 ± 2.00 and 13.00 ± 1.50 cm, respectively. Mean pseudobulb length and width were 14.00 ± 1.30 and 7.00 ± 0.50 cm, respectively. The root system comprised 31.00 ± 2.00 primary roots with a mean length of 25.00 ± 2.00 cm and 24.00 ± 2.00 secondary roots with a mean length of 9.00 ± 1.10 cm. The inflorescences produced an average of 10.00 ± 1.00 flowers per stalk. Overall, the observed morphological characteristics were consistent with the established descriptions of C. asperata and indicated well-developed vegetative and reproductive structures. These findings provide baseline morphological data supporting species identification, documentation, conservation, and future research on the cultivation and utilization of C. asperata.