Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Journal of Management and Bussines (JOMB)
Gozi, Ahmad
Unknown Affiliation
Religion Humanities Education Public Health Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analisis Strategi Pemasaran Tembakau Reconsitute (Studi Kasus di PT. Natobin Tobacco Internasional, Bondowoso) Gozi, Ahmad; Suharto, Akhmad; Izzuddin, Ahmad
Journal of Management and Bussines (JOMB) Vol 6 No 5 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i5.7674

Abstract

This study aims to analyze the marketing strategy related to PT. Natobin Tobacco Internasional in marketing recon tobacco in competition with pure tobacco in cigarette factories in Indonesia. As well as to determine the supporting and inhibiting factors of the marketing strategy at PT. Natobin Tobacco International. This type of research is descriptive. The population in this study are company owners and employees at PT. Natobin Tobacco International, with the sampling technique using purposive sampling method. Data was collected by questionnaire and analyzed by SWOT. The results of the research show that the main factor that becomes the strength of PT. Natobin Tobacco International has a wide distribution network with a large number of 0.60. The main weakness of the company based on the calculation of the IFAS Matrix is related to the increase in production costs which can affect company profits with a score of 0.32. PT. Natobin Tobacco Internasional is a company that can expand its market overseas with a score of 0.57, while PT. Natobin Tobacco International is competition with other tobacco companies that will emerge in the future, for example, large companies have started to get involved in tobacco, with a score of 0.33. The right alternative strategy to be implemented by PT. Natobin Tobacco International is a strategy of product differentiation and brand strengthening can help companies maintain market share and increase competitive advantage. Keywords: Keywords: Natobin Tobacco International, SWOT, Reconstituted Tobacco
Pengaruh Pemasaran Digital dan Promosi Penjualan terhadap Keputusan Pembelian Konsumen pada Produk IQOS di Indonesia Gozi, Ahmad; Zagladi, Arief Noviarakhman
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13325

Abstract

This study aims to analyze the influence of digital marketing and sales promotion on consumer purchasing decisions for IQOS products in Indonesia. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling techniques. The results of the validity test showed that all questionnaire items were valid. Regression analysis showed that digital marketing had a positive and significant effect on purchasing decisions with a regression coefficient of 0.65 (p <0.05), while sales promotion also had a positive and significant effect with a coefficient of 0.45 (p <0.05). The R² value of 0.63 indicates that 63% of the variability in purchasing decisions can be explained by the two independent variables. These findings indicate that digital marketing has a greater influence than sales promotion in increasing consumer purchasing decisions. Effective digital marketing strategies through social media, online advertising, and the use of big data are key factors in building brand awareness and increasing consumer engagement. Meanwhile, sales promotion plays a more short-term role as a stimulus to attract the attention of new consumers. Therefore, companies are advised to optimize digital marketing to increase customer loyalty and encourage repeat purchases. Keywords: Purchase Decision, Digital Marketing, Sales Promotion
Pengaruh Seo dan Content Marketing terhadap Brand Awareness Melalui Customer Engagement (Studi pada Brand Iqos) Gozi, Ahmad; Ita Prihatining Wilujeng; Ely Siswanto
Journal of Management and Bussines (JOMB) Vol. 7 No. 3 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/rrm3kh81

Abstract

This study aims to examine the impact of Search Engine Optimization (SEO) and content marketing on brand awareness, with customer engagement serving as a mediating variable, focusing on the IQOS brand in Indonesia. SEO and content marketing are two integral components of digital marketing, both designed to enhance brand visibility and foster consumer interaction. Data for this study were collected digitally through questionnaires distributed to active IQOS consumers who participate in the digital space and represent specific demographic segments. The relationships between variables were analyzed in two stages using Structural Equation Modeling with Partial Least Squares (SEM-PLS), both for path analysis and to measure the direct and indirect effects among variables. The findings indicate a positive and significant influence of both SEO and content marketing on customer engagement, which in turn significantly contributes to brand awareness. These results reinforce the importance of optimizing content through SEO to increase market visibility and brand recognition for IQOS. Practically, the findings suggest that SEO and content marketing should be strategically integrated into digital marketing efforts to maximize their effectiveness.   Keywords: Search Engine Optimization (SEO), Content Marketing, Brand Awareness
MENINGKATKAN KUALITAS SUMBER DAYA MANUSIA DI DESA CIHIDEUNG ILIR MELALUI ASPEK PENDIDIKAN, SOSIAL DAN EKONOMI YANG DI TUNJANG DENGAN PENGETAHUAN AGAMA DAN KESEHATAN Purwaningsih, Prihatini; Gozi, Ahmad; Fitriani, Aulia; Birrulwalidain, Bea
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 3 No. 2 (2019): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1111.054 KB)

Abstract

Kuliah Kerja Nyata (KKN) adalah kegiatan mahasiswa dalam mengabdi kepada masyarakatdengan pendekatan lintas keilmuan dan sektoral pada waktu dan daerah tertentu. Pelaksanaankegiatan KKN berlangsung kurang lebih selama satu bulan dan bertempat di Desa CihideungIlir Kecamatan Ciampea. Direktorat Jenderal Pendidikan Tinggi di Indonesia mewajibkansetiap perguruan tinggi untuk melaksanakan KKN sebagai kegiatan intrakurikuler yangmemadukan tri dharma perguruan tinggi yaitu: pendidikan, penelitian, dan pengabdian kepadamasyarakat. Sasaran KKN Tematik Terintegrasi bagi masyarakat yakni untuk meningkatkankesadaran masyarakat dalam mengembangkan produktifitas sumber daya pembangunandengan fasilitas yang ada. Kegiatan KKN Tematik Terintegrasi UIKA Bogor Tahun 2018adalah salah satu kegiatan untuk masyarakat dimana pada pelaksanaan kegiatan ini melakukanproses perencanaan sekaligus aksi program Pendampingan masyarakat baik pada aspek sosial,ekonomi, kesehatan, pendidikan, dan agama maupun teknologi tepat guna secara terpadu.Kelompok 17 ini melakukan kegiatan KKN tematik terintegrasi di salah satu desa yangberada di kecamatan Ciampea tepatnya di Desa Cihideung Ilir. Adapun khalayak sasaran daripemberdayaan masyarakat yang kami lakukan yaitu siswa-siswi sekolah yang ada di kampungtersebut meliputi PAUD, SD, SMP, dan SMA/SMK agar sadar tentang pentingnya aspeksosial, ekonomi, kesehatan, pendidikan, agama maupun teknologi dalam lingkunganmasyarakat Cihideung Ilir
Co-Authors Ahmad Izzuddin Arief Noviarakhman Zagladi Aulia Fitriani, Aulia Birrulwalidain, Bea Ely Siswanto Ita Prihatining Wilujeng Purwaningsih, Prihatini Suharto, Akhmad