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All Journal Besaung : Jurnal Seni Desain dan Budaya
Hestia Rachmat Nunciata Lubis
Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri
Arts Social Sciences

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Kajian Semiotika Charles Sanders Peirce pada Sampul Buku “Seri Kenali Emosi” Tentang Anak Hestia Rachmat Nunciata Lubis; Yosef Yulius; Rheina Anastasia Putri
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5605

Abstract

This research aims to analyze the meaning and representation of emotions depicted on the covers of the “Seri Kenali Emosi” (Know Your Emotion Series) books, published by Tentang Anak. Adopting Charles Sanders Peirce’s semiotic approach, the study systematically analyzes the visual and textual signs present. The study’s core data consists of four specific book covers from the series, all release on July 23, 2022, a date chosen to align with National Children’s Day. Data collection involved both direct observation of these physical book covers, yielding concrete primary data, and a comprehensive literature review, where of relevant scholarly sources like books, journals, theses, and relevant websites. The analyzes involved identifying and categorizing visual and textual elements on each cover into Peirce’s three sign categories: icons (signs physically resembling their object), index (signs with a direct causal or existential links), symbols (signs whose meaning is based on convention). By applying this detailed semiotic analysis, this study investigates how three specific sign types work together to communicate complex emotional messages. The findings are expected to provide a comprehensive understanding of the semiotic strategies used in children’s book cover design, especially in depicting and communicating various emotional nuances effectively to young audiences and their parents.
Penerapan Media Promosi Visual Kue Srikaya Kepada Generasi Muda Dalam Upaya Pelestarian Kuliner Tradisional Palembang Alif Pasya; Hestia Rachmat Nunciata Lubis; Mukhsin Patriansah
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5878

Abstract

Srikaya cake is one of Palembang's culinary heritage with a sweet taste, followed with a soft texture made of coconut milk, eggs, sugar, and pandan. Despite having a historical value along with a strong culture, Srikaya cake's popularity among the younger generation has actually declined due to a shift in consumption patterns that's heading towards modern culinary trends, such as dessert boxes, bubble tea, and international pastries. In addition to that, the limitations of innovating the marketing, branding, and visual identity has made Srikaya cake less competitive compared to other modern culinary products that are more aggressively promoted on digital platforms. This research solves this problem by designing a visual promotional media that targets the younger generation with the main media in the form of Product Display Panel (PDP), Mini PDP, and packaging variants developed in three tiers consisting of standard, premium, and super premium. The design method applied in this research is Design Thinking, which involves the stages of emphaty towards users, focused problem definition, creative ideas, prototyping, and a testing to receive feedbacks from the target audience. The objectives of the design are to enhance the visual appeal and the perceived value of Srikaya cake, building the brand identity that is relevant to the young generation, and also to expand the promotional reach through both offline and online channels. The expected results are to increase the buying interest, better aesthetic acceptance, and to contribute in preserving the Palembang's traditional culinary heritage through marketing solutions that are adaptive towards the modern market dynamics
Co-Authors Alif Pasya Mukhsin Patriansah Rheina Anastasia Putri Yosef Yulius