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POSTER ANALYSIS OF PUBLIC SERVICES ADVERTISING BY SEPDIANTO SAPUTRA: STUDY OF SAUSSURE SEMIOTICS Patriansah, Mukhsin
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar

The visual appearance contained in a poster has a certain meaning and meaning that it wants to convey to the wider community. Therefore, posters are only limited to media, what is no less important in a poster is the message that is informed. The message conveyed is in the form of visual signs that are used to present a specific purpose and purpose that is useful for mobilizing community solidarity in dealing with a social problem. The visual signs presented in a public advertisement service poster, for example, are very interesting to be traced, dissected and then analyzed using a semiotic approach. Semiotics is a scientific discipline that studies sign systems and how the system works. The sign system that will be dissected and analyzed in this paper is a sign system presented in the form of a public service advertisement poster with the theme "Stop Domestic Violence" by Sepdianto Saputra

POSTER ANALYSIS OF PUBLIC SERVICES ADVERTISING BY SEPDIANTO SAPUTRA: STUDY OF SAUSSURE SEMIOTICS Patriansah, Mukhsin
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar

The visual appearance contained in a poster has a certain meaning and meaning that it wants to convey to the wider community. Therefore, posters are only limited to media, what is no less important in a poster is the message that is informed. The message conveyed is in the form of visual signs that are used to present a specific purpose and purpose that is useful for mobilizing community solidarity in dealing with a social problem. The visual signs presented in a public advertisement service poster, for example, are very interesting to be traced, dissected and then analyzed using a semiotic approach. Semiotics is a scientific discipline that studies sign systems and how the system works. The sign system that will be dissected and analyzed in this paper is a sign system presented in the form of a public service advertisement poster with the theme "Stop Domestic Violence" by Sepdianto Saputra

TINJAUAN UNSUR VISUAL DESAIN POSTER IKLAN LAYANAN MASYARAKAT ‘YUK KURANGI SAMPAH PLASTIK MU’ Yulius, Yosef; Halim, Bobby; Patriansah, Mukhsin
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 2 (2022)
Publisher : Universitas Komputer Indonesia

Poster sebagai sebuah media berfungsi untuk menyampaikan informasi kepada masyarakat luas dengan tujuan menumbuhkan kesadaran dan mampu mengubah prilaku masyarakat ke arah yang lebih baik untuk kepentingan bersama atau bersifat sosial. Kementerian Pariwisata Ekonomi Kreatif Republik Indonesia (Kemenparekraf RI ) ‘Yuk Kurangi Sampah Plastik Mu!’ dan tidak menutup kemungkinan dari hasil peninjauan terhadap unsur visual ditemukan suatu pemaknaan melalui pesan visual atau verbal yang diinformasikan. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Temuan utama dari penelitian ini menjelaskan bahwa Tujuan utama dari penelitian ini adalah meninjau aspek-aspek visual pada desain poster Iklan Layanan Masyarakat konsep ide dan gagasan merepresentasikan konsep didasari dengan kebiasaan membuang sampah sembarangan bagi para turisme lokal yang berkunjung ke tempat- tempat objek wisata. Secara umum, persoalan sampah sangat rumit dan sulit diatasi, hal ini dikarenakan kebiasaan masyarakat yang sering membuang sampah sembarangan. Maka dari itu, Kemenparekraf RI merancang sebuah poster Iklan Layanan Masyarakat yang unsur visualnya mampu environment sustainability). Berdasarkan tinjauan unsur visual poster ini sudah menerapkan prinsip-prinsip desain grafis yang baik, sehingga pesan dan informasi yang disampaikan mudah dimengerti.

COMMUNICATION SIGNS BEHIND AJI WINDU VIATRA'S POSTER: A SAUSSURE SEMIOTIC STUDY PATRIANSAH, MUKHSIN; YULIUS, YOSEF; SAPITRI, RIA
Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Vol 23, No 1 (2021): Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni
Publisher : LPPM Institut Seni Indonesia Padangpanjang

AbstrakPoster hadir di tengah masyarakat memiliki arti khusus dalam menginformasikan suatu pesan (message). Poster hanyalah sebatas media, hal paling penting dalam sebuah poster adalah pesan (message) yang diinformasikan melalui tanda verbal dan visual. Tulisan ini berusaha mengungkapkan sistem penandaan yang disajikan dalam sebuah poster iklan layanan masyarakat ‘smoke rise_asapa’ karya Aji Windu Viatra. Tanda-tanda yang dihadirkan dalam poster ini merupakan representasi dari kejenuhan dan dampak buruk yang diakibatkan dari bencana asap yang terjadi setiap tahunnya di Indonesia khususnya di kota Palembang yang merupakan salah satu kota terkena dampak sangat parah dari bencana ini. Tanda verbal ataupun tanda visual dalam karya poster ini cukup menarik untuk dibedah dan dianalisis dengan pendekatan semiotika komunikasi ala Ferdinand De Saussure. Sebagai sebuah disiplin ilmu, semiotika tidak hanya sekedar sebagai metode kajian (decoding), akan tetapi juga sebagai metode penciptaan (encoding). Sebagai metode penciptaan (encoding) semiotika memiliki pengaruh yang kuat dalam bidang-bidang seni rupa salah satunya adalah desain komunikasi visual. Secara representatif sebuah tanda yang disajikan memiliki aturan dan prosedur tertentu yang harus dipatuhi, sehingga tanda tersebut mampu berkomunikasi dan mudah dimengerti.AbstractPosters present in the community have a special meaning in informing a message. However, posters are only limited to media. The essential thing in a poster is the message that is reported through verbal and visual signs. This paper attempts to reveal the marking system presented in a public service advertisement poster 'smoke rise_asapa' by Aji Windu Viatra. The characters shown in this poster represent the saturation and adverse effects caused by the haze disaster that occurs every year in Indonesia, especially in the city of Palembang, one of the cities most severely affected by this disaster. In this poster work, verbal signs or visual signs are pretty interesting to be dissected and analyzed with the semiotic communication approach in Ferdinand De Saussure's style. As a scientific discipline, semiotics is a method of study (decoding) and creation (encoding). As a method of creating (encoding), semiotics has a strong influence on art, one of which is visual communication design. Representatively a sign presented has specific rules and procedures that must be obeyed so that the character can communicate and is easy to understand.

Board Game Introduction of Jukung Palembang Boats for Adolescents Aged 17-25 Years in the City of Palembang Patriansah, Mukhsin; Baihaqi, Muhammad Ariq
V-art: Journal of Fine Art Vol 3, No 2 (2024): JUNE 2024
Publisher : Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vartjofa.v3i2.4174

South Sumatra with its capital city Palembang, is part of the island of Sumatra which has an area of 91,806.36 km2. because it is fed by many rivers, the mobility and needs of the people in the South Sumatra Province are basically very dependent on the main rivers, namely the Musi River and its tributaries. Many traditional ships pass through the Musi River, one of which is the Jukung ship which is usually one of the transportation used by the community to travel from one region to another and is also used to transport staples or trade goods and agricultural products. The design of the introduction of the Jukung ship is one of the preservation efforts to increase understanding in adolescents and the community. In overcoming these problems, the author uses the design thinking method for data collection and data analysis through the 5W+1H method (what, why, who, where, why, how), so as to produce an idea that can be applied at the design stage. The designed works are categorized into three media, namely issue media including, posters, x-banners, main media in the form of board games, and supporting media including, t-shirts, miniature Jukung ships, totebags, stickers, puzzles, pencil pouches, key chains. The application of the media uses illustrations of Jukung ships, rivers, ampera and other supporting elements, it is hoped that this design can embrace teenagers.

Boardgame Sebagai Media Edukasi Bagi Orang Tua Terhadap Perkembangan Motorik Anak Penyandang Autisme di Kota Palembang Asnia; Halim, Bobby; Patriansah, Mukhsin
Besaung : Jurnal Seni Desain dan Budaya Vol. 9 No. 2 (2024): Besaung
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v9i2.4582

Autism is a developmental disorder that affects communication, social interaction, behavior and learning ability. Autism is caused by a combination of genetic and environmental factors. Autism symptoms generally begin to appear at the age of 1.5 to 3 years, with obvious physical and mental decline compared to individuals who do not have autism. In this case, the main problem is parental guidance which is very influential, such as the lack of knowledge or understanding of parents about how to improve the development or ability of their children. This has a very bad impact, because it only makes autistic children feel not understood and accepted as they are. To overcome the problems in the developmental disorders of autistic children, a solution was found, namely the therapy given to each child with autism will indeed be more effective if it involves the active role of parents. Therefore, it is necessary to design a Visual Communication Social Campaign on the Role of Parents towards the Motoric Development of Children with Autism in Palembang City. In the process of designing media, the design thinking method is used which includes empathize, define, ideate, prototype, and test. With this design, it is expected to be an educational platform, especially the role of parents that can improve the motoric development of children with autism in Palembang City.

Peirce's Semiotic Analysis Of The New Halal Indonesia Logo Patriansah, Mukhsin; Nurhawa, Adevia; Kuncoro, M.Septian Adi
Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Vol 26, No 2 (2024): Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni
Publisher : LPPM Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/ekspresi.v26i1.4104

Since it was inaugurated on March 1 2022, Indonesia's new halal logo has attracted a lot of controversy. This is inseparable from the visual appearance of the logo which is very strong in Javanese culture by taking the shape of a mountain and a lurik surjan motif as the big idea. However, the signs and meanings in them are still conventional in accordance with Islamic values such as the value of divinity, faith and devotion, as well as the value of tolerance. On the other hand, the new Indonesian halal logo design is able to represent the halal and haram rules and laws themselves based on Islamic law. This research uses Peirce's semiotic approach with the boundaries of signs as objects, namely icons, indices and symbols. The method used is a qualitative research method with an interpretive analysis approach. From the results of the research carried out, there is a new marking system through observation and analysis carried out in the form of signs of Allah's pronunciation and the shape of the mosque dome. Overall, the visual appearance of the new Indonesian halal logo meets the design principles of being simpler, timeless, elegant, unique and attractive, proportional and relevant. In this way, the visual identity of the halal logo can make it easier for Muslims to recognize and identify halal products that are suitable for consumption.

Packaging Sebagai Media Komunikasi Visual Branding Kerajinan Purun Pedamaran Kepada Generasi Z Di Kota Palembang Azizah, Niken; Windu Viatra, Aji; Patriansah, Mukhsin
Besaung : Jurnal Seni Desain dan Budaya Vol. 9 No. 1 (2024): Besaung
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v9i1.3724

Purun crafts have a number of unique qualities as cultural heritage with the main ingredient being purun. The purun raw material processing system is able to give a natural and ecological impression to each craft. Traditional designs with distinctive woven patterns reflect cultural identity and local values as well as natural colors without additional coloring highlighting the natural beauty of the purun plant itself, environmentally friendly manufacturing processes without negative impacts on the environment and innovation in design presenting products that remain relevant to the world. modern market. As consumer trends and preferences change, purun products may experience a lack of innovation in design or function. This branding aims to reintroduce and maintain the cultural value of Purun crafts in Palembang City, especially for those aged 17 - 26 years, so that they can restore the functional value of Purun crafts from economic, fashion and cultural aspects, as well as involving them actively through social media, and Integrating modern technology can be effective steps to introduce and popularize purun crafts among the younger generation. Keywords : Branding, Purun Crafts, Generation Z, Palembang

Board Game Sebagai Media Komunikasi Visual Pendekatan Hubungan Harmonis Keluarga Antar Orang Tua Dan Anak Rahmatilani, Conny; Patriansah, Mukhsin
Besaung : Jurnal Seni Desain dan Budaya Vol. 9 No. 1 (2024): Besaung
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v9i1.3776

Abstract: Time with family is hard to come by if parents are busy working, making parents pay less attention to the importance of inviting their children to play games. Parents should set aside some of their time to get together and play games together. There are many benefits from playing with children, one of which is that the relationship between parents and children will be closer and they can learn to work together. The more time you spend with your family, the stronger the bonds that are formed to get to know each other's characters, and can train children's abilities. One medium that can increase harmony in the family is a board game. Board Game is a type of game in which one of the components is a square sheet like a board whose materials can vary, but generally made of thick cardboard, such as Monopoly, Chess, Ludo and Snakes and Ladders. Board Game is a game that is suitable to be played with all family members, and can help improve family harmony. The design of the Board Game that will be designed is a Board Game that can be played with family members which aims to increase harmony in the family by giving punishments for each card that the player members get when playing the Board Game. The punishment given contains positive things for every player. Keywords: Harmonious Family, Board Game, Game

Papan Permainan Sebagai Media Komunikasi Visual Mencegah Hipertensi Dengan Pisang Ambon Kuning Bagi Remaja 17-25 tahun di Kota Palembang Adelia Pratiwi, Elza; Halim, Bobby; Patriansah, Mukhsin
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 1 (2025): Besaung : Desember-Maret
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i1.4616

Hypertension is a condition where blood pressure increases in the body, a person is declared hypertensive if the blood pressure is above 120/80mmHg. Factors that cause hypertension are unhealthy eating patterns and bad lifestyle habits. Most teenagers have bad lifestyle habits and eating patterns, such as smoking, alcohol consumption, excess caffeine and salt, making them susceptible to hypertension. One fruit that contains potassium which is good for preventing hypertension is the Yellow Ambon Banana. The main problem in this design is the lack of knowledge among teenagers regarding the benefits of consuming yellow Ambon bananas which can prevent hypertension. The main aim of this design is to provide important information about hypertension which can be prevented by consuming yellow Ambon bananas for the target audience, namely teenagers 17-25 years. In the media design process, the method used is design thinking which consists of 5 stages, namely Empathize, Define, Ideate, Prototype, and Test. The main media used are the Game Board and Tensimeter. Through this design, it is hoped that teenagers will be able to find out information related to preventing hypertension with yellow Ambon bananas and can prevent the occurrence of hypertension from adolescence

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