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POSTER ANALYSIS OF PUBLIC SERVICES ADVERTISING BY SEPDIANTO SAPUTRA: STUDY OF SAUSSURE SEMIOTICS Patriansah, Mukhsin
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar

The visual appearance contained in a poster has a certain meaning and meaning that it wants to convey to the wider community. Therefore, posters are only limited to media, what is no less important in a poster is the message that is informed. The message conveyed is in the form of visual signs that are used to present a specific purpose and purpose that is useful for mobilizing community solidarity in dealing with a social problem. The visual signs presented in a public advertisement service poster, for example, are very interesting to be traced, dissected and then analyzed using a semiotic approach. Semiotics is a scientific discipline that studies sign systems and how the system works. The sign system that will be dissected and analyzed in this paper is a sign system presented in the form of a public service advertisement poster with the theme "Stop Domestic Violence" by Sepdianto Saputra

POSTER ANALYSIS OF PUBLIC SERVICES ADVERTISING BY SEPDIANTO SAPUTRA: STUDY OF SAUSSURE SEMIOTICS Patriansah, Mukhsin
Arty: Jurnal Seni Rupa Vol 9 No 3 (2020): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar

The visual appearance contained in a poster has a certain meaning and meaning that it wants to convey to the wider community. Therefore, posters are only limited to media, what is no less important in a poster is the message that is informed. The message conveyed is in the form of visual signs that are used to present a specific purpose and purpose that is useful for mobilizing community solidarity in dealing with a social problem. The visual signs presented in a public advertisement service poster, for example, are very interesting to be traced, dissected and then analyzed using a semiotic approach. Semiotics is a scientific discipline that studies sign systems and how the system works. The sign system that will be dissected and analyzed in this paper is a sign system presented in the form of a public service advertisement poster with the theme "Stop Domestic Violence" by Sepdianto Saputra

TINJAUAN UNSUR VISUAL DESAIN POSTER IKLAN LAYANAN MASYARAKAT ‘YUK KURANGI SAMPAH PLASTIK MU’ Yulius, Yosef; Halim, Bobby; Patriansah, Mukhsin
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 2 (2022)
Publisher : Universitas Komputer Indonesia

Poster sebagai sebuah media berfungsi untuk menyampaikan informasi kepada masyarakat luas dengan tujuan menumbuhkan kesadaran dan mampu mengubah prilaku masyarakat ke arah yang lebih baik untuk kepentingan bersama atau bersifat sosial. Kementerian Pariwisata Ekonomi Kreatif Republik Indonesia (Kemenparekraf RI ) ‘Yuk Kurangi Sampah Plastik Mu!’ dan tidak menutup kemungkinan dari hasil peninjauan terhadap unsur visual ditemukan suatu pemaknaan melalui pesan visual atau verbal yang diinformasikan. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Temuan utama dari penelitian ini menjelaskan bahwa Tujuan utama dari penelitian ini adalah meninjau aspek-aspek visual pada desain poster Iklan Layanan Masyarakat konsep ide dan gagasan merepresentasikan konsep didasari dengan kebiasaan membuang sampah sembarangan bagi para turisme lokal yang berkunjung ke tempat- tempat objek wisata. Secara umum, persoalan sampah sangat rumit dan sulit diatasi, hal ini dikarenakan kebiasaan masyarakat yang sering membuang sampah sembarangan. Maka dari itu, Kemenparekraf RI merancang sebuah poster Iklan Layanan Masyarakat yang unsur visualnya mampu environment sustainability). Berdasarkan tinjauan unsur visual poster ini sudah menerapkan prinsip-prinsip desain grafis yang baik, sehingga pesan dan informasi yang disampaikan mudah dimengerti.

COMMUNICATION SIGNS BEHIND AJI WINDU VIATRA'S POSTER: A SAUSSURE SEMIOTIC STUDY PATRIANSAH, MUKHSIN; YULIUS, YOSEF; SAPITRI, RIA
Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Vol 23, No 1 (2021): Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni
Publisher : LPPM Institut Seni Indonesia Padangpanjang

AbstrakPoster hadir di tengah masyarakat memiliki arti khusus dalam menginformasikan suatu pesan (message). Poster hanyalah sebatas media, hal paling penting dalam sebuah poster adalah pesan (message) yang diinformasikan melalui tanda verbal dan visual. Tulisan ini berusaha mengungkapkan sistem penandaan yang disajikan dalam sebuah poster iklan layanan masyarakat ‘smoke rise_asapa’ karya Aji Windu Viatra. Tanda-tanda yang dihadirkan dalam poster ini merupakan representasi dari kejenuhan dan dampak buruk yang diakibatkan dari bencana asap yang terjadi setiap tahunnya di Indonesia khususnya di kota Palembang yang merupakan salah satu kota terkena dampak sangat parah dari bencana ini. Tanda verbal ataupun tanda visual dalam karya poster ini cukup menarik untuk dibedah dan dianalisis dengan pendekatan semiotika komunikasi ala Ferdinand De Saussure. Sebagai sebuah disiplin ilmu, semiotika tidak hanya sekedar sebagai metode kajian (decoding), akan tetapi juga sebagai metode penciptaan (encoding). Sebagai metode penciptaan (encoding) semiotika memiliki pengaruh yang kuat dalam bidang-bidang seni rupa salah satunya adalah desain komunikasi visual. Secara representatif sebuah tanda yang disajikan memiliki aturan dan prosedur tertentu yang harus dipatuhi, sehingga tanda tersebut mampu berkomunikasi dan mudah dimengerti.AbstractPosters present in the community have a special meaning in informing a message. However, posters are only limited to media. The essential thing in a poster is the message that is reported through verbal and visual signs. This paper attempts to reveal the marking system presented in a public service advertisement poster 'smoke rise_asapa' by Aji Windu Viatra. The characters shown in this poster represent the saturation and adverse effects caused by the haze disaster that occurs every year in Indonesia, especially in the city of Palembang, one of the cities most severely affected by this disaster. In this poster work, verbal signs or visual signs are pretty interesting to be dissected and analyzed with the semiotic communication approach in Ferdinand De Saussure's style. As a scientific discipline, semiotics is a method of study (decoding) and creation (encoding). As a method of creating (encoding), semiotics has a strong influence on art, one of which is visual communication design. Representatively a sign presented has specific rules and procedures that must be obeyed so that the character can communicate and is easy to understand.

Board Game Introduction of Jukung Palembang Boats for Adolescents Aged 17-25 Years in the City of Palembang Patriansah, Mukhsin; Baihaqi, Muhammad Ariq
V-art: Journal of Fine Art Vol 3, No 2 (2024): JUNE 2024
Publisher : Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vartjofa.v3i2.4174

South Sumatra with its capital city Palembang, is part of the island of Sumatra which has an area of 91,806.36 km2. because it is fed by many rivers, the mobility and needs of the people in the South Sumatra Province are basically very dependent on the main rivers, namely the Musi River and its tributaries. Many traditional ships pass through the Musi River, one of which is the Jukung ship which is usually one of the transportation used by the community to travel from one region to another and is also used to transport staples or trade goods and agricultural products. The design of the introduction of the Jukung ship is one of the preservation efforts to increase understanding in adolescents and the community. In overcoming these problems, the author uses the design thinking method for data collection and data analysis through the 5W+1H method (what, why, who, where, why, how), so as to produce an idea that can be applied at the design stage. The designed works are categorized into three media, namely issue media including, posters, x-banners, main media in the form of board games, and supporting media including, t-shirts, miniature Jukung ships, totebags, stickers, puzzles, pencil pouches, key chains. The application of the media uses illustrations of Jukung ships, rivers, ampera and other supporting elements, it is hoped that this design can embrace teenagers.

BOARD GAME SEBAGAI MEDIA PENGENALAN RAGAM SAYURAN UNGUPADA ANAK USIA 6-12 TAHUN DI KOTA PALEMBANG Ramadhon, Nando; Patriansah, Mukhsin; Yulius, Yosef
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.247

Abstract: Vegetables are leaves (like mustard), plants (bean sprouts), pods or seeds (capri, chickpeas) etc. that can be cooked (KBBI, 2012). The main study of this research focuses on identification, analysis and design on board game prototype works and other supporting media. This design uses design thinking planning methods including premedia, main media and follow up media. Data was collected through, observations, questionnaires, interviews, literature and websites. The data is then identified, classified, selected, then analyzed using the method (5W+1H),and interpreted according to the text and context. The design of the board game Social Campaign as a medium for introducing various vegetables to children aged 6-12 years is used as a visual communication medium which is in this design discussion. This design aims to introduce purple vegetables and the benefits of purple vegetables to the target audience, namely children aged 6-12 years. In this design, the media produced are board game s, posters, t-shirts, books, pens, pouches, tumblers, bags, and hats.

PERANCANGAN KOMUNIKASI VISUAL PROMOSI KUE SURI SEBAGAI MAKANAN KHAS KOTA PALEMBANG Auliya Hegar, Tata; Patriansah, Mukhsin; Yulius, Yosef
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.249

Abstract: Palembang City is one of the cities that has a lot of cultural history and traditional snacks. As the capital city of South Sumatra, Palembang has traditional food with savory, spicy, fresh to sweet flavors that are not to be missed. In terms of geographical conditions, Palembang City is divided by the Musi River into two large parts called Seberang Ulu and Seberang Ilir. Kue suri is one of the traditional snacks that has been around since the 80s. The main study in this study is focused on identification, analysis and design on the design work of pacakaging suri cakes, and other supporting media. This Promotion design uses the main media, pre-media, and other design methods. The data is then identified and analyzed using the Design Thinking method which is interpreted according to the text and context. Design Visual communication of suri cakes as a typical snack of Palembang City which is part of this design discussion. This design aims to invite teenagers and the people of Palembang City to preserve the local wisdom of this Palembang City suri cake.

MEDIA PROMOSI VIRTUAL REALITY PANTAI TANJUNG KALIAN SEBAGAI IKON WISATA BANGKA BELITUNG hamdani, kelvin; Halim, Bobby; Patriansah, Mukhsin
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.251

Abstract : Bangka Belitung has one of the unique beach tourism such as Tanjung Kalian Beach. Tanjung Kalian Beach is a natural tourism and historical tour in Bangka Belitung Province, precisely on the island of Bangka. The uniqueness of Tanjung Kalian Beach has a lighthouse icon. A lighthouse is a tower building with a light source at the top to aid ship navigation. The lighthouse is also a silent witness to the occurrence of World War II at Tanjung Kalian Beach. To preserve the history of the lighthouse and World War II and provide information on the beauty of Tanjung Kalian Beach. So, it is necessary for designers to promote Tanjung Kalian Beach as a tourist icon of Bangka Belitung. This design method uses Design Thinking. Design thinking is a tool used in a problem solving, in the process using 5W+2H analysis. The main design media uses documentary videos that are packaged using virtual reality. The design of the Tanjung Kalian Beach promotion was carried out with the aim that the public would become familiar with Tanjung Kalian Beach and become a reference for people's holiday spots to Tanjung Kalian Beach so that it would be known to the public as a tourism icon of Bangka Belitung.

MEDIA KOMUNIKASI VISUAL ABJAD BISINDO BAGI TUNARUNGU DI KOTA PALEMBANG rizky, muhammad; Iswandi, Heri; Patriansah, Mukhsin
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.257

Abstract : Deafness is a general term that indicates difficulty hearing from mild to severe, classified into deafness and hearing loss. This is because Bisindo comes from the mother tongue, which is the Indonesian language that is used daily, and one movement can represent a word that is also widely known among non-deaf people. This design using Design Thinking method there are several stages such as (Empathize) understand the problem, (Define) identify the problem, (Ideate) find ideas, (Prototype) realize the idea, and (Test) the application of the results. The data collection process is done by, interviews, observations, questionnaires, literature and websites. The data obtained were then processed and analyzed using the method (5W+1H). From the results of this problem resulted in a Visual Communication Design Bisindo Alphabet for the Deaf in Palembang. The purpose of this design is to understand communicating through the Bisindo Alphabet by using conceptual and interesting visual communication elements. and how to communicate with the deaf informative through learning the Alphabet Bisindo. In this design, the media produced such as media Board Education, posters, catalog of works & catalog Alphabet Bisindo, T-shirts, notebooks, hearing aids, X-banners, stickers, Pointing Devices, Tote bags, Instagram feeds, brochures.

Komunikasi Visual Iklan Layanan Masyarakat Dampak Buruk Kesehatan Akibat Karhutla Di Kota Palembang Dzawil Qodry, Dery; Patriansah, Mukhsin
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 1 (2023): VisArt: Jurnal Seni Rupa dan Design
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i1.298

Forest and Land Fires (KARHUTLA) often occur almost every year and have become a regular source of ecological disasters such as causing unhealthy air pollution for the community. Palembang City is an area that often experiences smog every year. The negative impacts resulting from forest and land fires are very detrimental to several parties, generally people will have their activities and health disrupted such as disruption to flight schedules, schooling and community activities will be disrupted such as lack of visibility and danger for traffic travel. building the value of public awareness and alertness regarding the negative impacts of KARHUTLA on health, it is necessary to "Design Public Service Advertisements on the Adverse Health Impacts of KARHUTLA in the city of Palembang" so that the community is more independent and brings provisions for health and is ready to anticipate the negative health impacts due to RHUTLA. The design of this Public Service Advertisement aims as a persuasive effort to empower the people of Palembang to increase their preparedness in facing the negative health impacts caused by forest and land fires. This design is expected to maintain health by improving physical, mental and social health in the people of Palembang.

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